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As a successful specialist, are you responsible for dozens of advertising campaigns, each of which requires constant monitoring, adjustments, and analysis? Managing so many tasks manually is like trying to keep all the balls in the air at the same time without letting any of them fall. But is it really worth spending so much time and effort on routine tasks when there are already technologies that can do the job for you? Let's take a closer look at how you can automate your ad campaign management and save yourself from unnecessary hassle. Automation is your best friend in the world of advertising Manually managing your ad campaigns can quickly turn into an endless cycle of tasks: from adjusting bids and testing creatives to analyzing results and making optimization decisions. And while all of this is necessary for success, it...

Account farming is the process of creating or obtaining a large number of accounts on different online platforms in order to use them for various purposes, such as advertising campaigns, tests, and extensions. But what makes people do it? What are the psychological motives behind this activity? Let's take a closer look in this article. Who is engaged in account pharming? Digital marketers and targeting specialists. This group of professionals uses account pharming to experiment with advertising campaigns and find the most effective solutions. Thanks to this practice, they can better understand what works for specific audiences and what doesn't, and adapt their strategies to achieve maximum results. Startups and small businesses. For entrepreneurs who are just starting their way in the digital sphere, account farming becomes a tool for rapid growth. It allows them to test hypotheses, experiment with...

September is traditionally a month when affiliates from all over the world gather at various events to discuss new trends, find partners, share experiences, and just have a great time. This year's program promises to be intense: from Budapest to Lisbon, with the opportunity to attend conferences, parties, and networking sessions. Ready for the digest of the most important events in September? Keep the calendar of events! SiGMA East Europe 2024 — 2-4 September Let's start our tour in Budapest. This event brings together everyone interested in affiliate marketing and IT. Leading industry players will gather in the Hungarian capital to discuss market prospects and share insights. If you want to find out the latest industry news, you should come here. TT MeetUp Budapest 2024 - September 4 On September 4, TT MeetUp Budapest will be held in Budapest, an...

Why is cloud security so important? We analyze the key concepts, threats, and solutions Enterprises around the world are undergoing digital transformation processes, where they are beginning to use, migrate, or adopt a huge variety of cloud technologies. Cloud security combines policies, methods, approaches, and technologies to ensure cybersecurity and protect applications and data in cloud environments. The key to protecting against external and internal threats can be detailed access control policies, compliance with industry and corporate security requirements, and the use of automated backup and disaster recovery tools. Cloud computing is attractive from a flexibility and cost perspective, but cloud administrators today must have a deep understanding of enterprise processes to be able to customize security policies and standards, combined with mandatory roles and responsibilities. Unfortunately, traditional networking technologies and security mechanisms cannot be easily or seamlessly moved to...

CPA (Cost Per Action) is an online marketing model where an advertiser pays for specific user actions, such as purchases, registrations, app installations, etc. For many beginners in this field, marketing may seem complicated, but with the right approach, CPA can be a powerful tool for making money. In this article, we will look at the main aspects that you need to know to get started with a CPA network. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with a promo code PandaMedia. 🧨 Sign up at the link, provide the promo code to the support team and get the cards for free Understanding the basics of CPA CPA marketing includes several key players: Advertisers - companies or individuals who want to promote their products or...

Content maker profession: what is it and why is it interesting? Content maker is a relatively new and dynamically developing profession that has become important due to the digital growth of society. In the era of digital media and social networks, content has become the main tool for communication and marketing. Companies, brands, bloggers, and media need unique and high-quality content to attract and retain their audience. Content maker is a specialist who creates content for different platforms: Text Visual Audiovisual Multimedia. Content can be presented in the form of articles, videos, photos, podcasts, infographics, social media posts, and other digital material. The main goal of a content maker is to create interesting and relevant content that will be useful to the audience and draw their attention to the brand, company, or blogger. What does a content maker do? A...

At a time when the audience is already saturated with ubiquitous advertising that often does not meet their interests, dynamic marketing will be a real boon for businesses. It is a modern and effective method that helps to return users to your website. Why is it important and what is the role of Dynamic Remarketing? Let's find out. What is dynamic remarketing for? Google's Dynamic Remarketing is one of the most convenient tools for businesses in the era of rapid growth of online shopping. In short, it reminds users of products that they were interested in but never bought. Imagine the situation: you search for a product on Google, go to optimized sites, but don't complete the purchase for a number of reasons, such as lack of interest or dissatisfaction with the price. What happens next? Thanks to the product...

Sabbaticals are the best “free” links for a website. Let's figure out what they are and all their advantages. One of the ways to achieve high positions in Google search results and attract more users to your site is through link summits. What are link summits? Submit sites are platforms where you can register and post information about the company, which should contain a link to the customer's site. As a rule, the link is placed in the user's profile (or company card), not in the discussion. Tip - it is important to note that the quality of the link-submissions is very important. Low-quality anchor links can harm your site and even lead to a decrease in its position in Google. Summits solve several tasks: provoke a systematic growth of the "link" profile improve the brand image dilute the anchor...

Have you come across advertising platforms that offer a format of advertising called Direct Click or domain traffic? For many users, this may seem like something new, but this way of attracting an audience can open up new opportunities and bring in quality customers. Let's discuss what direct traffic is, how and where it can be obtained, as well as what steps should be taken to use it successfully. What is domain traffic or Direct Click Domain traffic, also known as Direct Click, is a specific method of driving visitors to landing pages. This type of traffic is also called Zero-click, Domain Redirect or Parked domain traffic by arbitrageurs and webmasters. The essence of the method is to redirect users from parked domains directly to the landing page. In this case, you don't need to prepare a separate creative, as...