Recent articles

The iGaming market is developing extremely fast, and technological innovations are becoming the basis for the success of large players. However, should smaller companies also invest in their own IT solutions? Traffic Squad confidently answers: yes, they should! The team has gone from depending on third-party services to creating its own IT ecosystem and is now ready to share this experience. The key to efficiency in affiliate marketing The competition in the media buying market is fierce, and companies are forced to look for ways to increase efficiency. One of the key tools is proprietary IT solutions that allow automating processes and controlling data flow. "When a company becomes big, it acquires a lot of services and data that need to be managed effectively. And there are two options here: either buy ready-made solutions or create your own. We realized...

Is it possible to pour on crypto using the gambling approach? In one of our videos we broke down all the stages of pouring from FB to crypto using the classic preland funnel, and in this article we will tell you how to pour traffic from FB to PWA applications. This spill was conducted in January as part of a funnel test, before that our team had not poured through prills to crypto. In this material we will highlight the initial period of tests when the bundle was not yet defined, but there were already the first results. If you want to know what happened next and try to pour to such a funnel - write to your manager at OneCrypt. Why PWA? The essence of PWA applications is that they allow you to disguise any site as an application...

Imagine: a typical morning at the office. The coffee hasn't had time to kick in yet, and the mood is like a Monday after vacation. But there is one person who always finds a way to make the day better. Her position in our squad is called Happiness Manager. That's our Yulia. She's a strategist and coordinator. She knows how to maintain team spirit and mental balance, bring people together, and create an atmosphere where everyone feels important. Her job is to help the team be not only effective but also happy. And she does it brilliantly! Why do we need a Happiness Manager? In media buying, everything happens so fast that sometimes it feels like it's either you or your nerves. It's essential not only to keep up with the traffic but also to maintain balance. And you know...

The online casino market is growing rapidly despite stricter regulations and competition. In 2025, advertising strategies in the gambling niche are becoming more and more technological, sophisticated and focused on long-term user retention. Simply launching a website is no longer enough - it is important to take into account the peculiarities of search engines, use strong traffic channels and constantly adapt to changes in legislation. In the article we will analyze how to open and promote online casinos in 2025, what advertising strategies work best, and how to use them to beat the competition. You will learn how to effectively use SEO, arbitrage, social networks and affiliate programs to attract new players and strengthen the position of your brand in the online gambling niche. How to open and promote an online casino Starting an online casino is not just buying...

B2B companies often feel that their own SMM on LinkedIn and Facebook is something "not about them". Our client is not where they come from. But the reality is this: even if you automate CPA-system or close 6-digit contracts, the first acquaintance with you happens exactly in social networks, and each of them can be effective and strengthen each other. This article will show you how to look professional but vital. How not to waste time on "empty" posts. And how to build trust, network and sales funnel through LinkedIn and Facebook - without gloss, but with meaning. 🚀 Why does this work in B2B (even in arbitrage and SaaS)? Because in B2B, decisions are made by people. And people - they sit on Facebook and LinkedIn, read posts there and form an opinion about you even before the first...

In-App traffic is gaining momentum, and if you are still focused only on FB or Google, it is time to expand your horizons. Why is this channel one of the most promising in 2025, and why is it especially profitable to launch In-App at 1win? This is what Sonia, Affiliate manager of 1win Partners In this article, she shares her expert opinion and practical insights from the first hand. What is In-App traffic and why should you pay attention to it now? In-App traffic is mobile traffic generated directly within applications. In-App advertising can be in the form of banners, short interactive videos, or rewards for viewing (mostly in games). If earlier this channel was considered experimental, in 2025 it is confidently among the key sources of high-quality and solvent traffic. Why In-App is relevant now: Global growth of the...

Glass offices, HR departments, corporate parties, tournament tables with "Rolex for record" bonuses... In the call centers of the investment "Scam Empire" everything resembled a legitimate international company. Only instead of clients, there were victims, and instead of results, there was a squeezed LTV of tens of thousands of dollars. In Tbilisi, the A.K. Group call center occupied three floors, and Sapphire Network had seven offices around the world: from Ramat Gan to Sofia, Limassol, Varna, and Kyiv. In total, there are about 500 employees. Funnel in action: how the deception mechanism worked The process was divided into two main parts. The first one was performed by salespeople - young guys and girls who worked according to scripts. Their task was to persuade a person to make the first deposit of €250. In the GetLinked CRM system, this event was...

In the affiliate community, hobbies often become not just entertainment, but a source of inspiration, inner peace, and even a whole philosophy. Lead Panda continues to introduce you to the hobbies of people who develop the industry every day. Today, an unexpected hobby is tea ceremonies. Valeriy, Head of FB at SPT My first tea ceremony took place in 2023. I was first “dragged” into tea by my girlfriend, who is now my wife. It was our relationship anniversary, and we decided to celebrate it in an interesting way: we went to a Chinese tea ceremony. We drank high-mountain oolong from Taiwan, listened to an extremely interesting lecture, and drank 6 liters of tea together with the master in the evening. I liked it so much that this topic stayed with me. I was immediately hooked on tea ceremonies: it...

Tier-3 often seems to be a quick way to get a lot of traffic. Indeed, there is a lot of audience here, the rates are lower, and the opportunities for scaling are open. However, as in any other direction, there is another side to the coin. In the case of Tier-3, it is technical instability, atypical user behavior, weak devices, and slow internet. All of this creates additional barriers in the funnel. In an environment where even a second's freeze can disrupt the entire interaction, not only the product itself but also the infrastructure on which it runs becomes key. Third-party services, which are often relied upon by websites, do provide a quick start and flexibility. But at the same time, they often become the point of ROI loss. If at Tier-1 it can still be covered by volumes, then...