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Once upon a time, TikTok was associated with teenage dancing, strange challenges, and questionable humor. But that's long gone. Today, TikTok is not just a video platform, but a powerful marketing tool. And while "serious" brands are cautiously holding on to Facebook and Instagram, it is TikTok that gives a chance to restart the image, restore trust, or even revive a business of any size. In this article, you will see real cases of Ukrainian brands that have used TikTok and changed their perception of themselves dramatically. Some of them were successful. Some - not. However, each case is worthy of attention. Why TikTok has become a platform for image relaunch TikTok works according to a unique logic: it doesn't matter how many subscribers you have. If the video is interesting, it will get views. The algorithm opens the door...

During the active scaling phase, affiliate companies often face a talent gap: opportunities arise faster than the team can respond. Expanding sources, launching new offers, entering new GEOs — all of this requires fast and precise hiring decisions. And it’s exactly at the critical moment that it becomes clear: the right specialist isn’t there. Or they are — but too late. As a result, the company loses momentum, and the team operates in a state of chronic overload — covering not only tasks but also staffing gaps. To prevent scaling from turning into constant firefighting, a different recruitment model is needed — one that’s focused not on vacancies, but on business goals and growth dynamics. In this context, strategic recruiting and pinpoint hiring play a key role — as approaches that allow you to build a team not for the...

Do you still bet on the "review of Irina from Kharkiv" that every third grandmother saw on the Internet? The bad news is that in 2025, this won't work anymore. The audience is tired of fakes, screaming "minus 14 kg in a week" and landing pages that look like artifacts from 2016. Users are no longer led by triggers - they are led by trust. And that's why the winner is not the one who drives more traffic, but the one whose creative evokes the feeling of "this is real." UGC 2.0 is entering the arena - a new format of user-generated content that sells through empathy, recognition, and a "one of a kind" format. It can be: screenshots from Telegram conversations, voice "feedback from a friend", stories in the style of "well, I just tried it and I was...

The Quest by Lucky Media: Not Your Average Booth Visit This summer, Lucky Media Group isn’t coming to iGB Affiliate London 2025 to hand out brochures. They’re coming to start a fire. On July 2–3, at ExCeL London, Lucky Media will launch its first-ever BTL activity: The Quest — a three-stop experience spread across the booths of three exclusive partners: 22Bet Partners (K60), PlayAmo Partners (L20), and Hell Partners (G22). Complete the Quest and unlock your shot at serious prizes — a ticket to Wimbledon or one of three MacBook Air M4s. But make no mistake: this isn’t a raffle. It’s a strategy game in disguise. The Gameplan: Three Brands. Three Challenges. One Grand Finale. 🎯 22Bet Partners – Hit the Mark A rotating wheel. High-stakes sectors. Four throws to score exactly 100 points. Precision wins prizes. Miss? Start sweating....

Arbitrage is all about community. And if you know a solid Team Lead of Media Buying — now’s your time to shine. We just launched a referral program that actually works. TSquad’s on the hunt for strong team leads — solo or with a crew. What matters most is experience in arbitrage, the ability to lead processes, and the drive to grow with a company that knows the game. How does it work? No weird hoops to jump through. You drop us a contact, we have the convo, run the process — and if the person joins the team and passes all goals of the trial period, you cash out: $5,000 if they come solo $10,000 if they join with their team Maybe someone you know is craving more freedom, sick of corporate red tape, or just ready for a...

Traffic arbitrage is one of the most popular ways to monetize online advertising. Its essence lies in buying traffic at a lower price, directing it to commercial offers, and making money on the difference between costs and income. This is a direction that combines analytics, marketing, creative, and flexible budget management. What is traffic arbitrage This is a model where a specialist (arbitrager) launches ads to attract users to a particular product or service. For each targeted action: purchase, registration, or app installation, he receives a reward that is often higher than the cost of the traffic attracted. The task is to build a successful relationship that brings profit. For example, an affiliate program may have an offer with a $5 fee for registration. The arbitrageur launches ads on social networks or through search traffic. If they manage to keep...

UGC 2.0 is a really powerful weapon. But even the best creative is worthless if it doesn't pass moderation. TikTok and Meta algorithms are tougher than ever. And they don't particularly like pseudo-medicine, promise statements, and anything that looks like a "guaranteed result". So how do you make a lively, reliable, but safe to launch creative? Here is a practical analysis. Rules of the game: what not to do Moderators today catch not just "forbidden words" but also tone and subtext. Therefore, UGC creative should not look like advertising, even if it is. What causes a ban: Medical or physical promises ("minus 5 kg", "cleansed the liver", "removed toxins") Clear guarantees ("guaranteed profit", "stop% works", "get results in 7 days") Too "advertising" tone: calls, banners, font from the presentation Attacking messages: "You definitely have this problem", "You are doing everything...

SMM in the niches of our heroes today is not just about "posting posts." It's a constant juggling act between creativity and numbers, between "make us a video to make everyone gasp" and "can we do it without a budget, but make it wow". It's working in a community where everyone sees everything, but no one wants to show their face. And this is, frankly, a profession of endurance - where one wrong click can cost more than your entire scholarship for the year. We talked to top SMM specialists and found out what drives them, how to turn insights into content that works, and at the same time adhere to the brand's tone of voice. The article contains only honest answers without embellishment. How I got into SMM and what drives me in my work Alyona, ex-SMM at WWGroup...

Makeberry Affiliates is pleased to announce its participation in iGB L!VE, taking place on 2–3 July 2025 at ExCeL London. As one of the most prominent events in the iGaming calendar, iGB L!VE brings together affiliates, operators, suppliers and tech providers for 2 days of networking and strategic discussion. The Makeberry Affiliates team will be on-site to meet with current and prospective partners, share the latest programme developments and explore new opportunities for growth. Makeberry Affiliates is a fast-growing affiliate network offering over 500 gambling and betting offers with global coverage. In 2025, the network further strengthened its position by becoming a direct advertiser for 2 leading casino brands – WinSpirit and RocketPlay. This gives partners exclusive access to high-converting campaigns not available through other networks. Makeberry Affiliates equips partners with real-time analytics and transparent reporting to support informed, data-led...