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In traffic arbitrage, everything starts with the offerer. Even if you have the highest quality traffic, the best creatives and a well-functioning funnel, with an unsuitable offer you just drain your money. In 2025, it's more difficult to choose an offerer, but also more interesting: more verticals, formats and flexible terms. In this article, let's understand how to choose an offerer correctly and not get into a minus. 📌 What is an offerer and how it works Offer is an offer from an advertiser for which the webmaster is paid money. As a rule, the advertiser places an offer in a CPA-network, and you, as an arbitrageur, get an affiliate link. Brought a user on it - got paid for the target action: Registration Purchase Installing the app Submitting an application View videos, etc. Each offer has: payout is the...

This summer, London's nightlife will turn confidential. On July 3rd, 22Bet Partners is stepping into the shadows — and into the spotlight — as one of the organisers of "The London Code," an invitation-only party that reimagines affiliate networking in full MI6 style. Set inside the iconic One Marylebone, the night will blur the lines between business and pleasure. With a nod to James Bond’s world of secrets, codes, and high-stakes missions, this closed-door event is designed for partners who know how to move quietly — and think boldly. From interactive spy games to hidden missions woven into the party flow, every element will play into the evening’s core theme: decode, connect, win. Expect custom gifts, immersive activations, and a premium British tasting menu — all with a touch of mystery. Special guest DJ Korolova will set the tone for...

The right choice of GEOs is one of the key factors of success in traffic arbitrage. Each region has its own peculiarities: living standards, culture, legislation, and audience behavior. All of this directly affects the effectiveness of advertising, conversion, and thus income. So which GEO to choose to maximize profits? We share our internal selection - the TOP-5 most profitable GEOs according to Triangles. 🇮🇹 Italy (IT) Hot market with high solvency. Italians are passionate gamblers. It is one of the oldest gaming cultures in Europe. The market is mature, but continues to grow rapidly. Online casinos, sports betting - all this is organically integrated into their leisure time. Population: 59 million; Average income: $36,000 per year; Specialties: high conversion on mobile, it is important to take into account strict regulatory rules (but we know how); Why it is profitable:...

In order not to feel like a dinosaur in the world of SEO when it comes to "cannons", "indexing", or "keyword difficulty", it is important to know the key terms. That's why this mini-dictionary was created for you. There's no water here, just 20 terms that will help you speak the same language as your marketing team and make strategic decisions with an understanding of the SEO context. When numbers speak: analytics and metrics To make informed decisions, feelings and visual observations are not enough. You need to see a certain coordinate system. These are the metrics that allow you to evaluate the effectiveness of content, prioritization of topics, and user behavior in numbers: Search Volume The number of search queries for a particular phrase per month. Indicates demand, market interest, and the size of the potential audience. For example,...

Keitaro is the leader among trackers in arbitrage Keitaro is a self-hosted tracker chosen by both solo arbitrators and large teams. It is chosen for: full control over data; high speed of traffic processing; flexibility in setting up campaigns and postbacks; stable operation even under heavy load. Keitaro does not impose restrictions on the number of clicks or campaigns - it all depends on your server. Its functionality covers both simple traffic redirection and complex analytics with support for A/B tests, multi-offers, proxies, integrations with CPA networks and internal APIs. The tracker is not SaaS, which means that you need to install it on your own server or from the tracker's hosting partner. But that's what makes it such a powerful tool for those who want autonomy, flexibility, and unlimited scaling. It is very easy to install it by following...

Press release, June 18,2025 — The board is set. The stakes are high. And PlayAmo Partners is ready to make its move. This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how. At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move. The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive. In partnership...

Press Release, 16, June 2025. This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match. iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit. Visitors to stand K60 can expect: A full-on tennis court setup with sleek design and interactive elements Signature cocktails and premium branded merch Real talk with the 22Bet Partners...

In 2025, traffic arbitrage has become even more complex, but also more interesting. In order to stay on the wave, it is important not only to know how to set up advertising campaigns, but also to understand what is being talked about in forums, chats and analytics. We've collected 20 key terms that every arbitrageur should know in 2025 - from beginner to seasoned pro. 📚 Basic Terms Offer - a specific offer from an advertiser: product, subscription, service. For performing an action (purchase, registration, etc.) you get a reward. GEO - the country or region where you drive traffic. Bundle - a combination of an offer, traffic source, creative, banding and other elements. A working bundle is a guarantee of profit. Tier - classification of countries by income level and competition. Tier-1 - USA, Canada, Europe. Tier-2 and Tier-3...

"Is this company a scam?" If this is the first thing a user sees on Google about your brand, you are in trouble. Even if you have the most honest payouts, top support, and billing that doesn't lag. In gambling, reputation in search solves everything. Your landing page can be perfect, your UX can be smooth, and your offer can be bold. However, if Google stands between the click on the ad and the "register" button with reviews such as "does not display", "scammed", "do not recommend", traffic will be lost. Because the modern user looks not only at the creative. He checks what is written about you and reads it before giving you his card. And now imagine that your competitors are also toxic - and they have already "helped" you to get into some top "worst casinos of...