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Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

At Stars Partners, we’ve always believed that business can — and should — carry social responsibility. That’s why we’ve prepared this interview for Panda Media, featuring our Head of Brand Marketing, Yuliia, to introduce our heartfelt charity initiative: Stars Paws. What started as a simple idea has now become a meaningful part of our company culture. And most importantly, we’re looking to bring more compassionate hearts into this growing movement. What is Stars Paws? Stars Paws is a charity project born from a simple wish to do good. We collect donations at exhibitions by offering our branded merchandise in exchange. Stars Partners then doubles the donated amount. With the total funds, we purchase essential supplies for animal shelters — food, medicine, bedding, and more. How did the idea come about? I'll tell you a little secret — it was a...

The iGaming industry has many affiliate programs with different approaches to cooperation. We decided to find out the real experience of one of the top affiliate programs so that you could get useful insights for further development. A brand with facts, not promises 22Bet Partners is an official affiliate program and a direct advertiser of the well-known 22Bet brand. The platform has been operating since 2017, and during this time, the project has gained stability and recognition in the industry. The program covers more than 100 countries, supports more than 60 languages and 200+ payment systems, and operates on the NetRefer platform. "This is not a new brand. We have been in the industry for more than 8 years, have built a system of trusting relationships with partners and have established ourselves as a reliable player," emphasizes the 22Bet team....

In affiliate marketing, strong relationships don't happen by accident - they are built step by step. And while traffic and a payout model are important, it's clear communication that often decides the fate of a relationship. Today we are sharing useful tips from Natalia Vlasyuk, an experienced Senior Affiliate Manager at Advery with over 7 years of practice. She has worked in both CPA networks and product companies - her advice is based on real cases. The first impression is the key Your opening message sets the tone for communication. Don't write banal phrases: "Hello" "Are you there?" Template messages without context Best: Brief and to the point Introduce yourself (name, company, offer) Clear call to action ("Shall we discuss?", "Interested in ?") Building trust from the first steps Communication is not a one-time "hello", but an ongoing process. Best...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...

The spring of 2025 is hot for arbitrageurs. The world is changing, the audience is becoming more demanding, platforms are becoming more capricious, but the demand for traffic is only growing. Where is it realistic to earn money now? Which GEOs are the best? What offers are pouring top and why? Let's figure it out together, with an emphasis on practice and live insights. Eastern Europe - back in the game After the instability of 2023-2024, Eastern Europe's markets have finally come back to life. Poland, the Czech Republic, Romania and Bulgaria are now some of the hottest GEOs to arbitrage. Why? High user engagement in e-commerce; Good response to gut, subscriptions and merchandise; Available traffic in TikTok and Meta; Loyal rules of advertising platforms in these regions. What they pour on: Keto/Weight Loss products; Anti-stress supplements; Financial Offers with...

This material is not our investigation. It was sent to us by the heroes of the article, the Traffgun Partners team. They shared the results, figures, and case study themselves. We publish it in its original form, with all the information provided. Because playing in the open is the minimum the market deserves. Start of cooperation: January 11, 2025 - official launch Geo - UA 95% of the traffic came through TikTok, with a little bit of Telegram and PPC also spilling over Set KPI: $15 average check within a month. Spillover and feedback: Period of the spill: 12.02.2025 - 17.04.2025 Regular contact with managers: Continuously kept in touch with Nikita and Vlad Received positive feedback from the product team Managers themselves asked us to scale traffic Weak start: In the first two months, there was a small volume, the...

TikTok is no longer about "creativity". It's about structure, pacing, and algorithmic triggers. And also about how many creatives you will generate today, while others are still thinking about what angle to shoot from. In 2025, manual TikTok production is like carrying water in buckets when you already have a pump. AI has covered the entire production cycle: from the idea to the finished video that doesn't get burned in the feed or hang on moderation. In this article, we will present a selection of AI tools that arbitrage specialists and marketers are using right now. No theory here. Only those services that are realistic: generate UGC without actors, cut videos to TikTok rhythm, sound, style and even catch trends for you. We have put everything on the shelves so that you can build your AI stack for TikTok Ads...

Buyers, creatives, and content specialists sing love songs to ChatGPT. Today, artificial intelligence saves time, helps to find fresh ideas and test advertising hypotheses, but it is important to know how to set tasks for it to make this love 100% justified. In this guide, you will learn how to write effective prompts to get useful insights and cool results. What ChatGPT can do for creatives and offers Artificial intelligence is able to quickly analyze advertising creatives, generate new ideas, and create convincing offers for your target audience. For example, if your old creatives have stopped working, a clear promo to ChatGPT can help you look at the product in a new way and find another "key" to the audience. Mini-case study: Imagine that your CTR for banners advertising a detox tea has dropped. You enter: "Evaluate this banner and...