3 october 2025
Instead of a "Friday meme": 5 steps to a content plan that pumps leads and money
Imagine a classic content plan for social media: a Google Sheets spreadsheet with a "product post", "useful tip", or "Friday meme" for each day of the week. On paper, everything looks nice, but in practice, there are minimal likes, subscribers are silent, and requests are not growing. Why is this? Because most content plans are made for show. They don't take into account the pains of the audience, don't adapt to business goals, and often copy other people's templates. As a result, the company feels that "we are actively managing social media," but in fact, it is simply wasting time and budget. AI is changing this game. Now, instead of spending weeks coming up with topics and wondering what "might work," you can put together a real content plan in an hour: with ideas based on trends, TOFU/MOFU/BOFU structure, and...