Almost any business faces the phenomenon of seasonality. In some periods, the need for products decreases, which leads to a "low season". When there is an increase in customer interest, we talk about the "high season". In the field of online marketing, it is important to take into account that during the peak of demand, competition increases, which leads to an increase in the cost of advertising clicks. In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach products, and the winter season brings popularity to products for active winter recreation. Flower shop owners face an influx of customers on the eve of September 1, March 8, and Valentine's Day. There are also less obvious areas that are not tied to specific holidays or seasons, such as massage services, legal assistance, and...

How omnichannel marketing works: important transformations of customer interaction. We understand why it should be implemented. Did you know that 86% of shoppers regularly switch between two or more websites? They don't just "move" from one online store to another, from laptops to smartphones and tablets, from clothing sites to jewelry or watches. These are the main reasons why 87% of retailers believe that an omnichannel marketing strategy is a priority for their business. A study by the Harvard Business Review, conducted back in 2017 among 46,000 shoppers, showed that: 7% bought exclusively online 20% were in-store shoppers only 73% used multiple channels As you can see, in this case, the "More is better" rule works well. What is omnichannel marketing? Omnichannel marketing is about creating a presence for your brand across multiple online channels (website, app, social media, email,...

Cpamatica is an affiliate network that has been operating in the market for almost 10 years. Thanks to their extensive experience in CPA marketing and cooperation with the best advertisers in the industry, they have unique and exclusive deeds for affiliates. SmartLink is becoming an increasingly popular tool for effective traffic monetization. Thanks to the technology, partners can avoid wasting time and budgets on testing offers and focus solely on attracting high-quality traffic. In this article, together with an expert from Cpamatica, we will consider what SmartLink is, how it works, which partners it is suitable for, and for which traffic sources the technology will be effective. What is SmartLink SmartLink is a special technology that allows partners to automate the process of redistributing traffic to the best offers in real time. Instead of choosing one offer, the partner uses...

The economic center of the world is gradually shifting to East Asia. After the rise of countries such as Singapore, South Korea and Japan, other countries are beginning to gain strength, where the population is becoming more affluent and more actively investing in various purchases and leisure activities. One of these countries is Malaysia, a country that is partly located on the mainland and partly on islands. Today we will talk about its potential and attractiveness for investors. Geography Malaysia has a unique geographical location: one part of the country occupies the end of the Asian continent, bordering Thailand and Singapore, and the other is located on the island of Borneo, in the neighborhood of Brunei and Indonesia. The country is an important link in global trade, thanks to which Malaysia actively participates in global business processes and receives significant...

CPA (Cost Per Action) is an online marketing model where an advertiser pays for specific user actions, such as purchases, registrations, app installations, etc. For many beginners in this field, marketing may seem complicated, but with the right approach, CPA can be a powerful tool for making money. In this article, we will look at the main aspects that you need to know to get started with a CPA network. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with a promo code PandaMedia. 🧨 Sign up at the link, provide the promo code to the support team and get the cards for free Understanding the basics of CPA CPA marketing includes several key players: Advertisers - companies or individuals who want to promote their products or...

Germany is one of the world's leading countries with a high level of income and quality of life. Many newcomers to arbitration are afraid to enter this market, believing that it is already saturated and that competition with experienced arbitrators is impossible. However, this opinion is wrong. Germany is currently providing significant traffic in the gut segment, and everyone has the opportunity to get their share. Advertising campaigns for the German market are worth launching in any case. In this review, we'll look at the key features of geo, what's important to consider when launching campaigns, and which traffic sources are best to use at the beginning. Germany: basic information about geo Germany is a prosperous country with a stable economy and high living standards. The population is 84.2 million people, and 90% actively use the Internet. Main cities: Berlin...

Blockchain abstraction. Let's understand what it is, how it works, and why it is needed. The term "abstraction" is used in various fields to describe the process of separating the technical component of a product from the user experience. For example, to send an email, a person doesn't need to understand the differences between IMAP and POP3 email protocols or learn the SMTP data structure. Accordingly, blockchain abstraction means the separation of the technical characteristics of decentralized networks from the user interface and the experience of interacting with applications built on them. Among the first ones are: use of gas tokens to pay for transactions complex mechanics of creating and managing cryptocurrency wallets the need to transfer assets between different networks How does blockchain abstraction work? Efficiency Imagine if you could only send messages from iPhone to another iPhone, but...

New strike in Hollywood. This time, video game actors are protesting against Artificial Intelligence. According to information published by BBC performers are unhappy that game studios are using generative artificial intelligence to recreate their voices and appearance for animating video game characters without providing them with fair compensation. Moreover, a year and a half ago, a new contract was already being negotiated between the companies and the union representing more than 2,500 video game artists. "Although agreements have been reached on many issues… the employers refuse to explicitly state, in clear and enforceable language, that they will protect all performers covered by this contract in their AI language," the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) said in a statement. "We will not agree to a contract that allows companies to misuse artificial intelligence to the detriment...

Have you ever dreamed of having an assistant who could do your work for you? Someone who could write a resume, create a small website, write text creatives for an advertising campaign, or just entertain you with weird jokes? Your dream assistant is here! OpenAI has created a new revolutionary assistant called ChatGPT neural network that supports many languages, including Ukrainian. What is ChatGPT ChatGPT is a language model of artificial intelligence. In fact, it is a chatbot that can actively participate in discussions, answer any questions, and perform various tasks related to the text. Why is ChatGPT so popular? It is capable of performing tasks from various fields: programming, copywriting, marketing, project management, etc. We will give examples below. In addition, the bot learns, memorizes information, and understands the context. The results of your queries are based on the...