Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

Wondering how to achieve 121% ROI on crypto faucets? In this case study, we will reveal the strategies of a new format that gave exactly such results in Eastern Europe. The bourgeois advertiser offered a completely new format of crypto offers that really attracted the attention of many. Let's analyze what steps and tools helped to reach such a level of profit and why this approach can change your view of crypto marketing in the region. The main details of the case: offer and geo Offer: Bitcoin New; Geo: CZ (Czech Republic); Source: Facebook; Funnel: Dominator; Cost: $1835; Profit: $4060; ROI: 121%. Let's go through the main points: we chose the Czech Republic for the test, set up ads with creatives and materials from the affiliate program. The entire campaign is aimed at men aged 35+. At the end of...

A short time ago, AI was used as a mere entertainment, but today it is an indispensable tool for many, including designers. We have collected the main tips on how to use AI for designers in this guide. Read it to keep up with the trends and present high-level works. Will AI replace designers? Let's start with the most exciting question. Artificial intelligence can significantly speed up the creative process and help visualize even the most daring ideas. However, AI is a tool, not a substitute for humans. The main decisions, such as idea development, selection, and refinement, still remain with the designer. What can be done with AI? Next, let's consider Midjourney. The only limit to the use of this AI tool is your imagination. With Midjourney, you can replace stock images and convey your idea more accurately. I...

Everad is always in touch! Our team is constantly monitoring new tools for traffic arbitrage, as it gives us the opportunity to find new sources or look at the familiar ones from a different perspective. 2024 is the time when technologies that emerged in the period from 2018 to 2022 begin to be actively implemented in various spheres of life, including traffic arbitrage. We analyzed discussions on forums and chats, as well as talked to experienced arbitrageurs to find out what trending tools they use for affiliate marketing. Here is what we learned. Neurotools These tools are usually used in two main areas: analytics and content creation. They are ideal for arbitrageurs looking to scale - creating copy for dozens of ads or different variants of the same creative using neural networks in 2024 takes seconds. Although the quality is...

You've created a mobile app and successfully added it to the stores - what do you do next? How do you compete for your users among 2,654,747 apps on Google Play (according to Statista) and almost the same number of apps on the App Store? A set of methods for optimizing apps on the app store and Google is called ASO (App Store Optimization), and today we will tell you in detail what ASO is and how it works. What is ASO (app store optimization)? ASO (App Store Optimization) is a tool that will help you stay afloat and compete with even the largest market players. Using Apple Search Ads helps to determine the effectiveness of keywords for ASO. Of course, provided that your product is well-designed and evokes positive emotions in users. More specifically, ASO is the optimization of...

Regardless of your industry or budget, there are generally accepted rules that you should follow when launching advertising campaigns on the Google Ads Display network. Of course, it is impossible to create two equally effective accounts, and you should approach strategies based on your goals. Nevertheless, we can identify the most common mistakes when working with Google Display in the context of strategies aimed at increasing awareness. These mistakes, however, can be easily avoided. Combining Display and Search campaigns If you believe in top-of-funnel marketing and want to launch Display campaigns in your Google Ads account right away, that's great. However, make sure you separate your Display campaigns from your search campaigns. You may be wondering: "Why should these two networks work together at all?" This is an important question. When you create a new campaign on Google Ads, the...

Nigeria, with a population of 216 million people, occupies a significant place in the world ranking. Of these, 110 million actively use the Internet, and 15% are registered in social networks. Statistics of gender distribution: Men - 50.6% Women - 49.4% In terms of economic ranking, Nigeria is classified as a Tier-3 country in terms of solvency. Among the economically developed states are Imo, Oyo, Delta, Rivers, and Lagos. List of the most popular social networks WhatsApp Twitter Facebook Instagram The official currency is the Nigerian naira. Languages spoken English is the official language, but other languages such as Edo, Efik, Klao, Mbay, Bagirmi, and sign language are also widely spoken. Most locals are bilingual, however, it is recommended to use English for advertising banners as it is commonly spoken by the majority of the population. In creatives, arbitrageurs often...

In traffic arbitrage, as in any other business field, choosing the right vertical plays a crucial role in achieving success. For a newcomer to this dynamic world, it can be difficult to decide on the direction that will bring the most revenue at the lowest risk. In this article, we will look at a few key traffic arbitrage verticals and evaluate their advantages, disadvantages and earning potential. Not only the financial result depends on the choice of vertical, but also the level of satisfaction from working in the chosen niche. Nutra Nutra offers webmasters to make money from selling dietary supplements, cosmetics, weight loss products and sex life products, with payment per lead after the customer confirms the purchase. This niche requires pure traffic and attention to the details of the offer, including uptake and conversion. Despite problems with account...

Let's be honest: if in 2025 you're still manually writing Telegram posts, reformatting offers for pre-launch, and making reports in Google Sheets from scratch, you're not a hero, you're just overworked. We at Leadpanda have seen dozens of cases where smart, experienced arbitrageurs and marketers burn out not because of the market, but because of the routine burn out. Because every morning they start with "rewrite this headline in three versions" and "make a report for the partner, but make it beautiful". And so on every day. And then - bam - someone shows you how to do the same task in 30 seconds in ChatGPT. Without water, with instructions, with examples, with the tone of voice you ask for. Simply because they know how to set the right prompt. In this article we have collected: the most effective GPT...