U.S. President Donald Trump has signed an executive order postponing the ban on the popular TikTok app for 75 days. This decision opens up new opportunities to resolve contradictions between the US administration and the company that owns the app. What does the decree provide for? According to the document: The US Department of Justice temporarily refrains from enforcing laws against TikTok. Apple, Google, Oracle, and other companies that cooperate with TikTok will receive official letters. They will state that their actions during this period do not violate the law, and they will not be legally liable. The decree, which was supposed to come into effect on January 19, gives additional time to make a final decision on TikTok. Context of the conflict TikTok has long been at the center of disputes between the United States and China. The Trump...

Traffic arbitrage is the art of attracting visitors to websites or applications and making a profit from their actions. The basis of successful arbitrage is traffic platforms that serve as intermediaries between advertisers and traffic sources. In 2025, the traffic arbitrage market will continue to change, providing new opportunities, but also new challenges for those working in this area. In this article, we will look at how arbitrageurs can adapt to the current market realities, work with traffic arbitration platforms in the context of 2025, and what new tools and strategies will be key to success. It is important to use reliable tools to manage your advertising budgets. For example, when launching campaigns on different platforms, you may need virtual cards. 🎁 Bonus: Get 10 free virtual cards from FlexCard (service for traffic arbitrage and payment for neural networks) with...

The prospects of crypto gambling, the risks of the “gray” market, and future regulation - in a conversation with Cosmobet beneficiary Mikhail Zborovsky. Cryptocurrencies have become an integral part of the modern economy. They are used for investment, payment for services, and even in traditional sectors. The gambling industry is no exception: blockchain technologies have opened up new opportunities for process automation, increased transparency, and expanded access to the global market. However, unlike classical payment systems, cryptocurrencies still remain in the “gray zone” of legislation in many countries, including Ukraine. This uncertainty provides both new opportunities for business development and increased risks for participants. Why are gambling and cryptocurrencies distrusted? -Mikhail, why is the attitude towards gambling and cryptocurrencies in Ukrainian society mostly negative? - This is due to several factors. Cryptocurrencies are often perceived as unstable financial instruments, and...

Midjourney has launched Patchwork, a new experimental tool for creating virtual worlds. The service is currently available for free. It will be useful for game designers, marketers, writers, and creative teams to collaborate on projects. Read on to find out what Patchwork offers and how to use it. What's unique about Patchwork Patchwork is an online whiteboard or a large interactive canvas that integrates the latest version of Midjourney (a generative AI that creates images based on a text description, i.e. a prompt). Here are the main features of Patchwork: Generating images directly on the canvas. Patchwork doesn't have a fixed place to enter a prompt, so you can choose any point on the infinite canvas, create an image based on a text description, and immediately place it wherever you want. You can then link the images together or add...

Over the past decade, social media has changed the way people interact with each other online. However, the 2020 pandemic has fostered the development of new forms of communication, among which group chats have become a serious alternative to traditional social platforms. Discord, WhatsApp, Signal and other platforms have opened up new opportunities for private and less formal communication. These changes reflect a trend toward the growing importance of privacy and intimacy in the digital environment. Group chats have become a space for discussion without constant pressure from algorithms. According to Business Insider, platforms like Discord have become an alternative to social networks, as they avoid algorithm-distorted news and create space for more honest and organic communication. Josh Kramer, one of the Discord users, notes that these chats have become a place where it is more important to find mutual...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

Technology is evolving at a rapid pace, and it is already changing the world of online marketing. One of the biggest innovations has been the introduction of artificial intelligence (AI) and machine learning (ML) in traffic arbitrage. What does it mean? Traffic arbitrage is a process where traffic is bought and resold for profit. And thanks to AI and ML, arbitrageurs now have powerful tools at their disposal that allow them to work faster, more accurately, and more profitably. In this article, we will consider how these modern technologies affect traffic arbitrage, which approaches are currently in trend, and why they bring real benefits to professionals in this field. The basics of artificial intelligence and machine learning To understand how these technologies can be useful in traffic arbitrage, it is important to understand their basic principles. Artificial intelligence (AI) is...

Let's see what Lars Lofgren (for convenience, hereinafter referred to as LL) found out about the backstage of Forbes affiliate pages and other major media during his investigation. Forbes on top of Google: how did it happen? Forbes covers almost every possible query topic in the English-speaking segment of the Internet - from "the best pet insurance" and "how to get rid of cockroaches" to "the most effective CBD gummies". This may seem somewhat uncharacteristic of a publication of this caliber. So, how come Forbes publishes articles on these not-so-core topics? As LL found out, back in 2020, Forbes transferred the SEO part of its affiliate program business to another company. As a result, a new structure emerged - Forbes Advisor, which, although it retained the sounding name Forbes, actually became a separate company. It is this company that today...

On November 16, a boxing match between the legendary Mike Tyson and blogger Jake Paul took place. The 58-year-old Tyson lost to the 27-year-old Paul by the judges' decision. The fight turned out to be quite boring and disappointed many boxing fans - the audience expected fierce fights and hard knockouts. This event had a significant impact on the betting and gambling industry, so today we will tell you how exactly. Fight promotion, trash talk and creatives It all started on March 7, 2024, when Jake launched an innocent trash talk. But it all ended with an unexpected and sharp blow from Mike during the weigh-in on the eve of the fight. Marketers did not miss a single opportunity to promote this fight. Meanwhile, betting platforms, arbitrage specialists, and SEOs were literally churning out creatives and texts. Let's take a...