Starting April 14, 2025, Google will launch an updated policy for gambling advertising in Google Ads. And this is not just an update - it is a new reality for everyone who works with betting, casinos, lotteries, and social slots. Now everything is tough: if you want to run ads, you need Google certification. You also need a valid license that complies with the laws of the country where the ad is displayed. Otherwise - a ban. What exactly is changing? 1. Certification and license are mandatory To advertise any gambling product, you need: an official license in the country where the advertisement is broadcast Certification from Google for each individual type of product (casino, betting, fantasy sports, lotteries, etc. Example: A company from Malta launches advertising in Ukrainian with geo-targeting to Ukraine. It must have a Ukrainian license issued...

Do you want to improve your arbitration knowledge, find cool contacts and just have a great time with like-minded people? In March, there will be a lot of large-scale events that will help you do just that! From high-profile conferences to incendiary afterparties, we will provide you with a list of must-visit events that will make you as rich as Slobozhenko. Below we will tell you about six key events worth attending to increase your industry expertise and expand your circle of professional contacts that will definitely come in handy. YBASH ARBITRATION: Arson Date: March 7, 2025 Location: Kyiv, the largest pavilion of the International Exhibition Center (IEC), entrance 3a Affhub will bring together 1500+ industry representatives in the largest pavilion of the IEC to create an environment where new ideas, partnerships and top collaborations are born. What's waiting for...

The world is digitalizing and we are with it, whether we like it or not. A few years ago, virtual cards seemed to be a novelty used only by advanced online shoppers or marketers, people with cryptocurrency assets. Today, the situation is radically different - they have become not just a convenient financial tool, but a real godsend for anyone who buys online, runs ads, or has subscriptions on various platforms. Although it may seem like just one of the payment methods, there are actually much more advantages of virtual cards than it may seem at first glance. Let's further understand why they have become popular and logically replace plastic cards, and how the e.PN service can be useful in this regard. Why are virtual cards better than regular ones? If I try to explain it as simply as possible,...

We used to make fun of our parents for watching TV all the time, but we didn't notice how we started doing the same! This is the conclusion that can be drawn according to new statistics - every day, viewers around the world spend more than 1 billion hours watching YouTube videos on TV, not on a laptop or phone. This was stated by YouTube CEO Neil Mohan in his annual letter from the company. He thanked the viewers and noted that YouTube is now a full-fledged streaming service. After all, it was he who made viewers return to TVs to watch videos on the platform. The app itself encourages this - its updates have become as convenient as on other gadgets, you can flip through videos and more as quickly using the remote control as you would a smartphone...

Dubai is once again the epicenter of the hottest events for the affiliate community! From February 23 to 27, alongside SiGMA Eurasia and Affiliate World Dubai, you will be able to attend a series of exclusive events - from elite networking and entertainment activities to private meetings with top industry players. This is a unique opportunity to network, discuss trends and simply enjoy the atmosphere of luxury, drive and business acquaintances in the heart of Dubai. We have also prepared a 20% promo code for you. Read to the end to find out! February 23 Deep Dive Dubai by SiGMA 📍 Deep Dive Dubai 📆 09:00 - 12:00 Tickets: by invitation only An exciting dive in the deepest diving pool in the world? That's what you need to get started! With a depth of 60 meters and a volume of...

Something is not quite normal on the Bitcoin market right now. On the one hand, the price has risen sharply, almost reaching a record high of $99,655. And this, of course, made many people start taking profits. In just one day, Bitcoin sales exceeded $2 billion! These are really huge amounts, and the question immediately arises: hasn't a massive sell-off begun? But if you look more closely, the picture is not so clear. Most of these sales are made by new investors who have been holding their coins for only 6-12 months. They saw an opportunity to make money and started selling without hesitation. But the so-called "diamond hands" - investors who have been holding their assets for years - will not rush to sell and continue to wait. The chart shows that in November, the ratio between profitable and...

One of the key tasks in traffic arbitrage is competent testing of offers and their subsequent optimization. This allows you not only to identify the most promising areas, but also to maximize return on investment (ROI). In this article we will tell you how to properly test offers, what metrics to pay attention to and what strategies will help you optimize ROI.. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support What is Offer Testing? Offer testing is the process of testing offers (products or services) for their effectiveness in...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...

Lately, bitcoin has been steadily gaining momentum and attracting investors' attention again. Will it sustain this pace, or is it just a temporary spike? What can we expect after the halving? Bloomberg and The New York Times have analyzed the situation, and we have collected the most interesting things. Bitcoin is back at its high: what happened? On March 5, the bitcoin rate reached a record high of $69,191.95, which became a new historical high. However, within a few hours, the price dropped sharply below $60,000, writes Bloomberg. For crypto investors, this is a real relief after almost two years of "crypto winter" when the market was experiencing a prolonged decline. A year ago, bitcoin cost only $16,600, and since the beginning of 2024, its price has jumped by 50%. In general, over the past year, the digital asset market...