According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads. Today we're going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation. Which verticals are better to cast through prefills Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content. On video hosting sites,...

Today, as part of our regular “GEO Review” section, we are going on a journey through one of the brightest and most picturesque countries in the world. Our today's article is dedicated to sunny Brazil and its people. We will talk about the unique features of this region and share useful observations that will help not only save but also increase the advertising budget! What you need to know about Brazil: key data Brazil is the largest country in South America by area and population. It ranks sixth in the world in terms of population and fifth in terms of territory. The region is regularly included in the TOP of promising GEOs for traffic, and the effectiveness of promotion is easily assessed by the number of successful cases. In 2024, Brazil is rightfully considered one of the most promising GEOs...

For arbitrators, accurate and fast translation of texts is critical. While Google Translate is a popular tool for translating web pages and texts, other translation services can offer higher quality translation and additional features for translating text, speech, images, and entire web pages. Many of these services support translation into multiple languages, making them ideal for multilingual support. They also offer a wide range of languages, including automatic language detection and full-page translation. Here are five alternatives to Google Translate worth considering. DeepL Translate is considered the best solution DeepL Translate is known for its high accuracy and quality of translations, as well as additional features and capabilities. Using deep learning technologies, this automatic translator is capable of translating web pages, texts, speech, images, and files into different languages. Features: High-quality translation Translation of documents Translation into different languages Online...

When you pay only for a click. Or, what PPC is and why this advertising model has become so popular among arbitrage specialists. A few years ago, pay-per-view was the most commonly used method of marketing advertising. More precisely, for 1000 impressions. But technologies are developing so rapidly that new approaches are constantly emerging. Among them, PPC or Pay-Per-Clickpay per click) is an online advertising model where the advertiser pays for clicks. That is, only after the user clicks on the ad. Often you can hear that PPC is contextual advertising. We say that this is not very correct. Contextual advertising can work according to the PPC model or some other model, for example, CPA (cost per action) or CPM (T) (cost per 1000 impressions). This advertising model seems to us to be the most objective tool. The fact that...

Did you know that traffic is generated not only through such well-known platforms as Facebook, Google Ads, and TikTok? There are also lesser-known methods, one of which is email marketing. This method allows you to create an effective sales scheme that can provide a stable income for a long time. In this article, we will discuss the essence of email marketing, provide specific examples, and explain how to collect a database for newsletters. What is email marketing? Email marketing relies on the use of emails to disseminate information about products. It requires prior consent from recipients on web pages or landing pages, who then confirm their participation via a message. Sending emails without confirming consent falls under the category of spam. Methods for implementing funnels in email marketing Traditional sales funnels involve displaying ads, and then selling through websites, landing...

Since the advent of advertising in modern society, companies and marketers have been constantly finding new and creative ways to attract consumers' attention to their products and services. Native advertising is one such approach that is becoming increasingly popular and effective. In this article, we will look at what native advertising is, how it affects consumers, and what effective strategies can be applied to implement it. What is native advertising? Native advertising, also known as integrated or hidden advertising, is a form of advertising where a product or brand is integrated into content or a situation in a way that is intuitively associated with the manufacturer or advertiser but does not appear to be a direct advertisement. The main idea is to have a subconscious impact on the audience, which can be more effective than outright advertising. The impact of...

In Facebook advertising, there are prohibited words that cannot be used in ads on this platform. Facebook sets strict content guidelines and policies to provide a safe and enjoyable environment for users, seeking to avoid the dissemination of unwanted information, deception, and indecent content through ads. Such prohibited expressions, known as stop words, can vary by country and ad category and include obscenities, insults, discrimination, medical claims, financial fraud, and more. The use of these prohibited expressions can lead to ad rejection or even blocking the advertiser's account. In this article, we'll look at some examples of prohibited expressions in Facebook ads to help you avoid problems and create effective and compliant ads. Pay attention to your content and learn what words and expressions to avoid to ensure that your ad successfully passes the test and reaches your target audience....

How to boost Instagram reach: 10 Steps Getting to the top of Instagram attracts the attention of users who are looking to quickly increase the number of subscribers and expand the reach of their content. This is especially true for those who use the social network for business purposes, as getting to the top of Instagram helps to attract new customers and followers. One of the ways to achieve such popularity is through the effective use of hashtags, which can push posts to the top of the recommended content feed. Being on top of Instagram means significantly increasing your visibility. In this article, we will look at what steps you need to take to quickly and effectively get to the top of Instagram. What content ends up at the top of Instagram Content that makes it to the top of...

How to find the necessary information on channels and forums for arbitrage specialists Whether you are a beginner in traffic arbitration or an experienced specialist, one way or another, you constantly have one question: Where can I get the latest and most relevant information about traffic arbitrage? Communication with other players in the field will help you to find out more useful information. If you communicate with other arbitrageurs in various chats and groups, you will be able to find out which offers are currently converting the best, which affiliate programs are the best, and many other interesting and useful things. But how to distinguish the necessary working information from meaningless content? We'll give you a couple of practical tips. Save it, like the post, and use it. 1. Free courses and screencasts on YouTube Let's not forget about such...