A huge number of new technological products regularly appear on the global market. Sometimes, along with mature solutions, you can see quite "raw" options. Let's figure out how to choose a working software that will not cause any difficulties. Data storage and processing products are based on various database management systems. They not only fulfill the standard tasks of building corporate data warehouses, but also adapt to specific business tasks in various industries. For example, retailers use them to analyze customer behavior and manage supply chains; industry uses them to monitor production processes and quality control; and the financial sector uses them to assess risks and ensure transaction security. When companies start working with large amounts of data, there is a need for powerful tools to manage and analyze it effectively. Here are ten signs that may indicate potential problems...

Forecasts for 2025 indicate that the credit rating industry will remain one of the most stable verticals, which will not only retain its position but also continue to grow. For the first half of the year, we can draw some conclusions about the trends in this area - what is relevant and whether it is worth investing in it, especially if you do not have significant initial investments. Analysis of current trends Data mining is more than ever subject to technological progress, which allows to adapt to new consumer demands. This can be seen in the reports of large companies operating in the adult sector. Neural networks and artificial intelligence have found their place in the industry, offering a variety of applications for content creation that allow users to interact with virtual companions or even AI models. Based on their...

Affiliate program Traffic Cake is here. We are a direct advertiser of Winnita (IT) and VOX (PL) casinos, we have been on the market for a long time and have extensive experience in working with SEO traffic. Today we are going to review the most successful WordPress plugins for your SEO websites. Developing WordPress sites is much easier than doing it yourself, and without knowing the code. The vast majority of SEO specialists build websites on WordPress because it is the most popular website builder in the world. Today we will analyze the most popular and successful plugins that can greatly simplify your work on the site, especially when you have several of them. But first things first. What are the benefits of WordPress? WordPress is one of the most popular platforms for creating websites, used by millions of users...

Almost any business faces the phenomenon of seasonality. In some periods, the need for products decreases, which leads to a "low season". When there is an increase in customer interest, we talk about the "high season". In the field of online marketing, it is important to take into account that during the peak of demand, competition increases, which leads to an increase in the cost of advertising clicks. In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach products, and the winter season brings popularity to products for active winter recreation. Flower shop owners face an influx of customers on the eve of September 1, March 8, and Valentine's Day. There are also less obvious areas that are not tied to specific holidays or seasons, such as massage services, legal assistance, and...

When it comes to traffic arbitrage in the dating vertical, success often depends on the ability to find an approach to a specific audience and adapt your campaigns to their needs. It is important to know which offers to choose, how to set up creatives, and how to optimize your campaigns. Let's take a look at a few secrets that will help you become a successful webmaster in this niche. Choosing offers: market analysis To achieve a good profit, you need to analyze the market and choose the most profitable offers. Dating is one of the hottest verticals in the industry. AdsEmpire has proven to be a reliable partner with high-quality offers that bring stable results. With a wide selection of offers, including those covering all aspects of dating and romance, you can be sure to find exactly what your...

Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

King-account: the term and its usefulness A parent Facebook account, known as a King account, is a key element in webmasters' marketing strategies. It is used to link multiple advertising accounts to the main profile. What distinguishes a King-account is its role, not its type, and it is given to the most trusted profiles to manage multiple lesser quality accounts. The benefits of this approach are clear: Extending the King-account trust to all linked accounts, which saves time and allows you to run ads even from non-idealized accounts. Centralized control and management of all campaigns from the King account. Reduced risk of blocking, as the webmaster rarely visits "child" accounts once they are linked. As of today, in 2024, King accounts have become the standard for most webmasters working with Facebook. Alternative methods are proving less effective, including promotion through...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...

The spring of 2025 is hot for arbitrageurs. The world is changing, the audience is becoming more demanding, platforms are becoming more capricious, but the demand for traffic is only growing. Where is it realistic to earn money now? Which GEOs are the best? What offers are pouring top and why? Let's figure it out together, with an emphasis on practice and live insights. Eastern Europe - back in the game After the instability of 2023-2024, Eastern Europe's markets have finally come back to life. Poland, the Czech Republic, Romania and Bulgaria are now some of the hottest GEOs to arbitrage. Why? High user engagement in e-commerce; Good response to gut, subscriptions and merchandise; Available traffic in TikTok and Meta; Loyal rules of advertising platforms in these regions. What they pour on: Keto/Weight Loss products; Anti-stress supplements; Financial Offers with...