Using popular hashtags on Instagram can help expand your content’s reach, attract an audience, and satisfy Instagram’s algorithm. To get these benefits, you need to find and use the right hashtags for your content on Instagram.
This article provides a list of trending hashtags on Instagram for 2024, as well as tips on choosing the right hashtag for your Instagram post. In addition, a list of the best tools for generating hashtags on Instagram is provided.
What are Instagram Hashtags?
Instagram hashtags are a way to sort and search for content. They are created using the “#” symbol and attached to your Instagram content, turning into topics that can be clicked on and find relevant material.
Any word or phrase can be turned into a valid hashtag if it is preceded by the “#” symbol. You can use numbers in hashtags, but you cannot use spaces and special characters. On Instagram, many authors use hashtags to join trends and help their audience find their content.
General Popular Hashtags
- #Love
- #Instagood
- #Photooftheday
- #Fashion
- #Beautiful
- #Art
- #Photography
- #Happy
- #Picoftheday
- #Follow
Travel and Adventure
- #Travel
- #Travelgram
- #Wanderlust
- #Travelphotography
- #Adventure
- #Travelblogger
- #Nature
- #Explore
- #Vacation
- #Traveltheworld
Fashion and Beauty
- #Fashion
- #Style
- #OOTD (Outfit Of The Day)
- #Makeup
- #Beauty
- #Fashionblogger
- #Model
- #Fashionista
- #Glam
- #Trendy
Food and Drink
- #Food
- #Foodie
- #Foodporn
- #Yummy
- #Delicious
- #Instafood
- #Foodstagram
- #Eat
- #Healthyfood
- #Dinner
Fitness and Health
- #Fitness
- #Fit
- #Workout
- #Gym
- #Healthy
- #Fitnessmotivation
- #Bodybuilding
- #Fitfam
- #Fitnessaddict
- #Exercise
Lifestyle and Inspiration
- #Lifestyle
- #Motivation
- #Inspiration
- #Quotes
- #Goals
- #Life
- #Success
- #Dream
- #Mindset
- #Selfcare
Technology and Business
- #Tech
- #Technology
- #Startup
- #Entrepreneur
- #Business
- #Innovation
- #Marketing
- #Digital
- #Fintech
- #Blockchain
How hashtags work on Instagram
On Instagram, you can use up to 30 hashtags in each of your posts. These posts must be public – if your profile is set to private, then any hashtags you use will not appear on search pages.
When users click on a hashtag, they are taken to its news feed, which displays all the publicly available content that is attached to it. People will click on or search for hashtags that interest them to find content on Instagram.
Users can also subscribe to hashtags they are interested in, ensuring that relevant content appears regularly in their feed.
Hashtags on Instagram Stories
In Instagram Stories, there is a hashtag sticker that allows you to post working hashtags in your stories. Users who click on the link will be redirected to the hashtag feed as if they had clicked the hashtag in your post.
Hashtags in Instagram videos
Hashtags work in a similar way for Reels, helping Instagram’s algorithm categorize your content so that it shows up in a user’s exploration feed.
Do hashtags work on Instagram?
Hashtags are still an effective tool to help your Instagram account grow, but the way they work has changed a bit.
Generally, Instagram’s algorithm will reward engaging content by displaying it more prominently on hashtagged pages and research pages.
This means that the best way to use hashtags on Instagram is to create and celebrate high-quality content that attracts users to the Instagram platform. If this content starts to receive interaction, the algorithm should detect it and boost your post.
So, while adding hashtags to your content won’t automatically lead to more views or followers, hashtags are a legitimate way to increase the visibility of content that is already performing well.
Because hashtags are used to discover content, the right hashtags can introduce you to your target audience, even if they haven’t interacted with you before.
Recognizing their importance on the platform, Instagram has expanded the functionality of hashtags. For example, brands can now add hashtags to the profile section of their Instagram bio.
Where to look for the top hashtags for Instagram
The popularity of hashtags usually depends on trends, events, and developments in society and social media, which can change significantly over time.
To determine the trending hashtags in 2024, you should follow the news and trends in your industry, as well as research the popular hashtags on Instagram in your region and among your target audience. It is also important to remember that it is better to use hashtags that are relevant to the content of your post to attract the right audience.
To find the most popular hashtags for 2024, you can follow these steps:
- Research: Start by researching the latest trends and popular topics on Instagram. You can do this by following influencers and checking out relevant posts in your niche or area of interest.
- Explore hashtag suggestions: Start typing a hashtag into Instagram’s search box and the platform will suggest similar hashtags. Explore these suggestions to find out what’s trending right now.
- Use hashtag analysis tools: There are various online tools and apps that provide information about popular hashtags. Tools such as Hashtagify, All Hashtag, or Trends map can help you identify trending hashtags in real time.
- Follow influencers: Follow influencers and content creators in your niche. They often use popular and relevant hashtags to increase the visibility of their posts.
- Check for relevant posts: Instagram often highlights trending posts and hashtags on the “Search”↩ page. Explore this section to find out what’s trending.
- Use emojis: To make your posts more engaging and visually appealing, consider adding relevant emojis to your hashtags. Emojis can help express emotions and themes.
It’s worth noting that the popularity of hashtags can vary by region, niche, and time, so it’s important to stay on top of it and adapt your hashtag strategy accordingly.
To find popular hashtags for Instagram in 2024, you can use several strategies and tools. Here are some ways to help you find the most relevant hashtags:
1. Hashtag Analysis Tools
- Hashtagify: A tool that helps you find popular hashtags and analyze their effectiveness.
- RiteTag: Helps you find relevant hashtags for your posts based on content and images.
- Ingramer: Analyzes trending hashtags and provides recommendations for your posts.
- Display Purposes: Generates hashtags based on a given word and analyzes their popularity.
2. Competitor Analysis
- Review the profiles of your competitors or popular accounts in your niche. Look at the hashtags they use and analyze their effectiveness.
- Pay attention to posts with a lot of likes and comments – this can indicate popular hashtags.
3. Instagram Explore
- Use the “Explore” section on Instagram to find popular and relevant posts. This will help identify trends and corresponding hashtags.
4. Google Trends
- Use Google Trends to find out about current topics and hashtags. This can help identify seasonal or regional trends.
5. Social Media and Forums
- Join communities on forums or social media where Instagram trends are discussed. These can be groups on Facebook, Reddit, or specialized forums.
6. Analyze Your Own Data
- Review the statistics of your Instagram posts to see which hashtags are already working for you. Use Instagram Insights for this analysis.
7. Annual Reports and Research
- Look for annual reports and studies on social media trends. Many marketing companies publish such reports, which may include information on popular hashtags.
Recommendations for Using Hashtags:
- Use a mix of popular, moderately popular, and niche-specific hashtags.
- Do not exceed the limit of 30 hashtags per post.
- Ensure that the hashtags are relevant to your content.
By applying these methods, you will be able to find the most popular and effective hashtags for your Instagram in 2024.