Padel is no longer just about IT professionals and arbitration specialists. It has long since broken free from affiliate money and is becoming a new way to meet, recharge, and negotiate. We've already written about what it looks like when set points are flying on the court and new deals are being made behind the service line. Now we continue. This time, we're going to tell the story of Katya Egoreychenko, Partner Relationship Manager at HOMD Media, for whom padel is not just a game, but a way to find a common language without any small talk. She first tried it in Miami out of curiosity, without expectations. Today, she explains why padel is easy for beginners, how it differs from tennis, and how the game brings people together better than any meeting. While this game used to be associated...

Conversion Conf Warsaw 2025 is not only about daytime talks and expos, but also about parties, sports, and networking that will last all week. Below we have collected all the side events that will take place in Warsaw on April 14-18 alongside the conference, with a brief description, registration, and terms of participation. Get ready for exciting events after the conference days! Conversion Conf Day 1 GYPSY CONNECT 3.0 (PPC.CLUB × GYPSY PARTNERS) is an exclusive meetup for PPC specialists. The event will take place at 18:00, April 14, at Secret Location in Warsaw (the exact location will be sent by the organizers the day before the event). There are only 50 seats, so the entrance is by invitation only - you need to pre-register via the form and get on the list of the selected ones. The format of...

How would you feel if your next advertising banner or logo appeared just a minute after you had the idea? This is no longer a fantasy, but a reality thanks to the new GPT-4o artificial intelligence model from OpenAI, which has become the default model in ChatGPT. Now, any idea you have can be transformed into a unique visual in seconds and depends on a well-crafted description. What's new in GPT-4o? It is now clear that GPT-4o is not just a new version, but a real breakthrough in the world of image generation. Thanks to advanced algorithms, the new model provides significantly higher image accuracy and quality while maintaining speed. The updated functionality allows users to create high-quality illustrations, infographics, and even complex design projects without the need for professional design skills. Main benefits: Maximum detail: images look realistic and...

Instagram may announce a new app with short videos. The head of the social network Adam Mosseri said this during a private meeting, according to the tech publication The Information. Their correspondent was present at a private meeting between Adam Mosseri and representatives of Meta, the company that owns Instagram. The latter have not yet given an official comment on the matter. The release of the new app was timed to coincide with the events of January, when Donald Trump gave TikTok 75 days to comply with the law and raised the issue of blocking the app. At that time, Trump expressed the idea of joint management of TikTok, proposing to divide ownership between the United States and the Chinese company ByteDance in a 50-50 ratio. However, he did not provide details on how this could work. The Biden administration...

In the world of digital marketing, every word has a meaning, and the headline of an ad plays a key role in grabbing the attention of potential customers. In Google Ads, where competition for clicks is particularly high, a properly crafted headline can significantly increase CTR and CR, increasing the profitability of ad campaigns. In this article, our team will explain which headlines can increase the effectiveness of ads in a complex source like Google. The importance of the headline in advertising The headline is the first element of an ad that a user sees. In a matter of seconds, he decides whether to click. Therefore, the headline should not only be informative, but also attractive, causing a desire to learn more. The headline is the first element of the ad that the user sees. A properly formulated headline performs...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

U.S. President Donald Trump has signed an executive order postponing the ban on the popular TikTok app for 75 days. This decision opens up new opportunities to resolve contradictions between the US administration and the company that owns the app. What does the decree provide for? According to the document: The US Department of Justice temporarily refrains from enforcing laws against TikTok. Apple, Google, Oracle, and other companies that cooperate with TikTok will receive official letters. They will state that their actions during this period do not violate the law, and they will not be legally liable. The decree, which was supposed to come into effect on January 19, gives additional time to make a final decision on TikTok. Context of the conflict TikTok has long been at the center of disputes between the United States and China. The Trump...

Traffic arbitrage is the art of attracting visitors to websites or applications and making a profit from their actions. The basis of successful arbitrage is traffic platforms that serve as intermediaries between advertisers and traffic sources. In 2025, the traffic arbitrage market will continue to change, providing new opportunities, but also new challenges for those working in this area. In this article, we will look at how arbitrageurs can adapt to the current market realities, work with traffic arbitration platforms in the context of 2025, and what new tools and strategies will be key to success. It is important to use reliable tools to manage your advertising budgets. For example, when launching campaigns on different platforms, you may need virtual cards. 🎁 Bonus: Get 10 free virtual cards from FlexCard (service for traffic arbitrage and payment for neural networks) with...

In the modern world, cryptocurrencies are becoming increasingly popular financial instruments. Bitcoin, Ethereum, Litecoin, and other types of cryptocurrencies are gaining wide acceptance as a means of payment, investment, or trading. But at the same time, the issue of safe storage of digital assets is also growing. This is exactly what crypto wallets are for. In this article, we will look at what cryptocurrency wallets are, what types of them exist, and how to choose the right way to store cryptocurrency. What is a cryptocurrency wallet and what is it for A crypto wallet is a digital tool for storing, managing, and using cryptocurrency. Essentially, it is a place where your private keys are stored, which allow you to access your crypto assets and conduct transactions with them. Private keys are the main element of cryptocurrency security. Without them, you...