Google Tag Manager is a multifunctional tool. Do you need to track user behavior on your website? Track the number of clicks. Or test a new callback form? Google Tag Manager will help you with all of this. In this article, we will analyze how this tool is used in traffic arbitrage. What is Google Tag Manager? Google Tag Manager is a free tool from Google that allows you to add, update, and manage tags on your website or mobile app without having to change the code of the resource itself. Tags are code snippets that are used to track user activity, send data to analytics systems, and for other marketing purposes. Their importance for advertising campaigns is undeniable. Stages of creating and customizing tags Creating and setting up tags in Google Tag Manager consists of several important steps. Starting...

Effective lead scoring. Or how to determine whether a client will buy or not. The term lead scoring is derived from the English lead and scoring. Lead scoring allows you to divide potential customers into segments, for example, hot and cold. For salespeople, scoring helps to understand what kind of lead behavior is purchasing and who to pay maximum attention to. For reference: This technology was first used in the United States. The term was introduced by IBM when it received more than 4000 applications per day. To process all these applications, the company had to hire a huge number of qualified managers who divided clients by criteria. By the way, the banking sector uses the same system to assess borrowers in terms of solvency: they give points for certain indicators to understand whether to give a loan. Why is...

25 million stolen in 12 seconds. Details of another cryptocurrency fraud! The US Department of Justice has arrested two brothers for attacking the Ethereum blockchain. For reference: Ethereum is a decentralized blockchain platform that creates a peer-to-peer network for the secure execution and verification of special code called smart contracts. Smart contracts allow participants to enter into transactions directly with one another without a trusted central authority. Anton Per-Bueno, 24, and James, 28, are graduates of the prestigious Massachusetts Institute of Technology. Instead of using their knowledge of the latest IT technologies, the guys decided to fraudulently gain access to transactions in the system that were waiting for confirmation, then intercept them and receive the victims' cryptocurrency. The whole process took the tech geniuses only a few seconds. According to official information, they have been charged with conspiracy to commit...

In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...

We break down Facebook advertising into molecules! Why everyone wants to advertise on Facebook - we tell you all the pros and cons. “If you're not on Facebook, you're dead” - more than two billion people in the world support this slogan. According to Digital Information World, Facebook is the third most popular website in the world, behind only Google and YouTube. So it's no surprise that hundreds of thousands of businesses use it as a platform for advertising. Let's find out why Facebook is so popular in online business and why most arbitrageurs want to "pour" through FB. However, we want to note right away that we have conducted a study and compared all types of advertising promotion and determined the most effective one. The results will impress you! (Expect the article on our website soon) In the meantime,...

More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...

Since the advent of advertising in modern society, companies and marketers have been constantly finding new and creative ways to attract consumers' attention to their products and services. Native advertising is one such approach that is becoming increasingly popular and effective. In this article, we will look at what native advertising is, how it affects consumers, and what effective strategies can be applied to implement it. What is native advertising? Native advertising, also known as integrated or hidden advertising, is a form of advertising where a product or brand is integrated into content or a situation in a way that is intuitively associated with the manufacturer or advertiser but does not appear to be a direct advertisement. The main idea is to have a subconscious impact on the audience, which can be more effective than outright advertising. The impact of...

Neural networks are used in arbitrage to simplify everyday tasks. They can generate texts and codes, create images and videos, develop landing pages, and perform A/B testing. Creatives from artificial intelligence Arbitrage specialists often use AI to generate creatives. The main tasks of AI include text processing and visual content creation. Before neural networks appeared, designers needed several hours or even days to create one creative. It was important to have several variants to determine which ones were better perceived by the audience, which led to large budget and time costs. Now this process can take only a few minutes thanks to artificial intelligence. However, it's not that simple. Usually, designers generate creatives in a team. But what is the need for designers if there is artificial intelligence? AI is rapidly evolving and becoming smarter, but it is almost impossible...

Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...