The iGaming market is developing extremely fast, and technological innovations are becoming the basis for the success of large players. However, should smaller companies also invest in their own IT solutions? Traffic Squad confidently answers: yes, they should! The team has gone from depending on third-party services to creating its own IT ecosystem and is now ready to share this experience. The key to efficiency in affiliate marketing The competition in the media buying market is fierce, and companies are forced to look for ways to increase efficiency. One of the key tools is proprietary IT solutions that allow automating processes and controlling data flow. "When a company becomes big, it acquires a lot of services and data that need to be managed effectively. And there are two options here: either buy ready-made solutions or create your own. We realized...

Is it possible to pour on crypto using the gambling approach? In one of our videos we broke down all the stages of pouring from FB to crypto using the classic preland funnel, and in this article we will tell you how to pour traffic from FB to PWA applications. This spill was conducted in January as part of a funnel test, before that our team had not poured through prills to crypto. In this material we will highlight the initial period of tests when the bundle was not yet defined, but there were already the first results. If you want to know what happened next and try to pour to such a funnel - write to your manager at OneCrypt. Why PWA? The essence of PWA applications is that they allow you to disguise any site as an application...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...

An analysis of trends and tools for successful video content with a local focus YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It's a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting? Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market - Ukraine or another country. In this article, we will analyze: YouTube trends in 2025 What makes...

Affiliate World Dubai is a real find for everyone interested in affiliate marketing! The event will take place at the Dubai World Trade Center on February 26-27, 2025. Here you will be able to not only meet the best professionals in the industry but also discuss trends, novelties, and development prospects. Leading experts will share their experience, talk about effective strategies, and evening events will provide a pleasant atmosphere of networking and relaxation. Who will speak? You will hear from more than 15 experts in various marketing fields. During the 20 hours of the intense program, you will hear real cases and insights from industry leaders. Here are some of the star speakers: Umar M. Job title: Founder and CEO Digitas Finance. What you should know: Umar has helped his clients save more than $25 million in taxes by offering...

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

In order for your ad not to get lost among millions of others, you need to stand out. One of the coolest tricks is to add elements of holidays, trends, seasonal events, and newsworthy events to your creative. Most competitors do not bother with this, but simply repeat other people's ideas with minor changes. But a non-standard approach can be your strong point! Let's figure out how to make the most of the holiday moments and trends to make your creatives more interesting and effective. Catch fresh and useful ideas that will help you attract more attention and increase your revenue. Let's go! Why using holidays and trends works When planning a campaign, it's important to think not only about the product, but also about those who will see it. People click on an ad not because it was created...

The world of communications is changing rapidly, and modern professionals face new challenges every day: from monitoring brand reputation on the Internet to creating content that resonates with the audience. This is where artificial intelligence and specialized AI tools come in. They simplify routine tasks, analyze data, optimize processes, and even help to create. Already using ChatGPT? Great, but don't limit yourself to it. We've put together a selection of 20 tools that will become reliable assistants in the work of communicators. Here you will find solutions for reputation analysis, work automation, content creation, analytics, crisis management, and much more. Reputation monitoring and data analysis Brandwatch A tool for analyzing brand mentions in social networks, news, and forums. It allows you to identify trends, analyze tone, and respond quickly to potential crises. Meltwater A platform that helps to track media...

Planning to run ads on Telegram? First, check out our guide and then feel free to launch ad campaigns that will convert well! The first step: analyzing ads on Telegram At the beginning of the development of your own Telegram channel, the question arises: “How to create a high-quality advertising post?” There are two options: order it or make it yourself. For beginners, it is worth starting with writing advertising posts on your own - this will help you better understand the specifics of channel promotion. Fact: 70% of the success of a Telegram channel depends on a high-quality advertising post that attracts new subscribers. How to evaluate the quality of an ad post? There is such a metric and it is simple - cost per follower. The lower the cost, the more effective the post. To calculate it, divide...