Just imagine: you commission ChatGPT to write a post for Instagram. And instead of a lively and recognizable "brand voice," you get a dry message like "Dear users, in today's digital marketing world...". The text seems to be correct, but it is colorless, devoid of emotion and intonation that keep the audience's attention. This is the main risk of working with neural networks in SMM: they are great at generating words, but they don't understand how to sound like a brand. As a result, your posts turn into a generic corporate template that gets unsubscribed from faster than emails with banal greetings. How to teach AI to speak your language: to convey your brand's character, emotional tone, and unique style. We will show you how to create a simple Tone of Voice guide, how to formulate queries to neural networks...

"Are you writing a post?" a colleague asks as he passes by. "Yes, I've already written it. Now I'm just going to fight with ChatGPT to remove all this water and come up with something less cringe-worthy." This is what a typical morning in the content department looks like in 2025. They no longer write from scratch, but filter, curate, polish, and come up with promos. Once upon a time, the main thing was to meet the deadline. Now it's about not burning yourself out by editing what "it has generated." ChatGPT, Claude, Jasper, GrammarlyGO change not only the process but also the very essence of content. But do they replace humans completely? Where AI is already a useful assistant, and where you can't do without a smart editor? We have written an analysis: what can be automated, what roles...

In modern arbitration, there is no time for "long and beautiful". If you don't know how to collect creative quickly, you will lose - tests freeze, traffic dies, and the competitor has already bought your offer. The problem for most is not creativity, but consistency: what to do when you have 30 minutes, a task "for yesterday" and you need to launch at least something that works. This article is for those who want to have a clear working algorithm: script, template, editing, text. You'll get step-by-step instructions on how to build a creo for Meta, TikTok, UAC, or push using ready-made frames, a proven structure, and a USP base. No theory, only practice for those who work with traffic and an account in an advertising account, not "aesthetics." Preparation: the base without which you can't make a creo To...

TikTok no longer has a second chance. You have 1.5 seconds to get a hit, and 10 more to stay in the top results. The algorithm is ruthless, the audience is unfocused, and creatives are burned like matches. Now add to this the growth of CPM and the banal fact that still manually shooting and editing creatives is like fighting with a spear in a drone war. And this is where AI comes in. Not as a hype meme, but as a working tool: it generates native videos that really catch the TikTok algorithm. And most importantly, in a couple of minutes, without production, actors, and extra costs. In this material, we have collected: Top tools that already help arbitrageurs to scale; the "ideal" AI creative scheme; examples where neural networks did not take off; and, of course, tips on...

Is it possible to pour on crypto using the gambling approach? In one of our videos we broke down all the stages of pouring from FB to crypto using the classic preland funnel, and in this article we will tell you how to pour traffic from FB to PWA applications. This spill was conducted in January as part of a funnel test, before that our team had not poured through prills to crypto. In this material we will highlight the initial period of tests when the bundle was not yet defined, but there were already the first results. If you want to know what happened next and try to pour to such a funnel - write to your manager at OneCrypt. Why PWA? The essence of PWA applications is that they allow you to disguise any site as an application...

The financial side of traffic arbitrage plays a key role. The choice of payment instruments determines not only the convenience of work, but also the security of accounts. In 2025, arbitrageurs use two main options: traditional banks and virtual cards. Let's analyze the pros and cons of each and find out which option is better for arbitrage. Bank cards for arbitrage Plusses: Support of major payment systems (Visa, Mastercard) Ability to work with any services Reliability and long term Minuses: High probability of blocking at frequent transactions Long process of account recovery after blocking Tight control over financial transactions Virtual cards for arbitrage Pluses: Quick creation and replenishment Reducing the risk of blocking advertising offices Anonymity and flexibility of settings Easy scaling of advertising campaigns Minuses: Some platforms may not support virtual cards Issuance and top-up fees What to choose...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...

AI is changing the labor market, and it's no longer the future - it's the reality. In 2025, the career search will look completely different: instead of spending long hours on resumes, writing cover letters, and preparing for interviews, candidates will increasingly turn to artificial intelligence. ChatGPT is already acting as a personal career consultant: it optimizes resumes, generates personalized cover letters, helps prepare for interviews, and even analyzes job offers. If you want to make your job search more efficient, these 10 ready-made prompts will help you use ChatGPT to the fullest. Optimize your resume A resume is your first chance to impress an employer. ChatGPT will help you improve its structure, use relevant keywords, and make the experience more appealing. Prompt: I have a resume adapted for . Please analyze it and help me optimize it for ....

If you're new to this, this information will definitely come in handy. And if you're a buyer in a team where your main task is just to launch campaigns, don't switch off either, it will be interesting. We will analyze all the main stages and cost items that an arbitrageur will have to face: from buying tools to the advertising budget. Plus, we will show real examples of calculations for working with different geos: Tier 1, Tier 2, and Tier 3. The main expenses of an arbitrager for a test draw The budget depends on the geo and traffic source. For example, let's take the most popular option - Facebook. As for T1 countries, this is a real "red light" for beginners. It is better not to go there! The budget will not be enough, and the competition will sweep...