In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

Expectations in the arbitration industry before the election Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators' decisions as much as possible. Changes in 2016 The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns. Changes in advertising policy One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to...

Asia is not only an amazing natural beauty and historical heritage. It is also a huge economic arena offering inexhaustible opportunities for trade transactions. Features Wide coverage The Asian region accounts for more than half of the world's internet audience, making it an attractive target for ad arbitrage specialists. Diverse market conditions Unique traits and preferences characterize each Asian state, requiring customized strategies and offers in line with local cultural nuances. Specific payment systems Payment methods that differ from the usual payment methods are common in many Asian countries, emphasizing the need to tailor offerings to the preferences of local audiences. Barriers and Rivalry The Asian arbitrage sector is highly competitive, hence the need to prepare for intense competition to attract users. Regulatory Constraints Several Asian nations have strict regulations regarding internet marketing and gaming industries, making compliance with these...

In traffic arbitrage, as in any other business field, choosing the right vertical plays a crucial role in achieving success. For a newcomer to this dynamic world, it can be difficult to decide on the direction that will bring the most revenue at the lowest risk. In this article, we will look at a few key traffic arbitrage verticals and evaluate their advantages, disadvantages and earning potential. Not only the financial result depends on the choice of vertical, but also the level of satisfaction from working in the chosen niche. Nutra Nutra offers webmasters to make money from selling dietary supplements, cosmetics, weight loss products and sex life products, with payment per lead after the customer confirms the purchase. This niche requires pure traffic and attention to the details of the offer, including uptake and conversion. Despite problems with account...

A snippet is a short description of a website page that is displayed in search engine results. It consists of the page title (title tag) and the text that best matches the user's query. As an illustration, here is a snippet from Google search results. The snippet serves as a kind of business card of the site in the search results, informing the user about the content of the page. An active call to action and a concise description help to attract the user's attention and motivate him to click on the link, thereby increasing organic traffic and increasing the credibility of the site. An efficiently composed snippet increases the clickability of a website in search results, which positively affects its ranking on Google. What does a snippet consist of? A snippet is a short description of a web page...

The topic of the relationship between the professions of a targeting specialist and an arbitrageur in the field of Internet marketing is a hot topic and causes a lot of discussions among specialists. Both professions require in-depth knowledge of advertising and marketing, but the key skills, tasks and goals of these specializations differ significantly. Let's take a look at why not every targeting specialist can become a successful arbitrageur. The main differences between targeting and arbitrageurs A targeting specialist develops and implements targeted advertising strategies on social media and other platforms to attract potential customers to a product or service. The main task of a targeting specialist is to set up advertising campaigns in such a way that they hit the target audience as accurately as possible, increasing the likelihood of a sale. An arbitrageur, on the other hand, works...

ROI, or return on investment, is a key financial metric that helps businesses answer two critical questions: how effectively advertising investments are paying off and whether they are generating a return on marketing campaigns. This metric serves as one of the primary tools for marketers to manage their advertising budget. In this article, we will cover everything you need to know about ROI: its definition, importance, calculation methods, success criteria, and how it differs from other indicators such as ROMI and ROAS. In addition, at the end of the article, you'll find a bonus: useful tips on how to improve this ratio to increase profitability and return on sales. ROI of investments: what it means ROI is a key financial metric that helps determine the effectiveness of your investment. In simple terms, ROI shows how much return you get on...

In the days of 8-bit games, trust was built simply through word of mouth. Players shared their impressions with their friends, and this was what determined who was "good" and who was not. But today everything is different: instead of conversations in the yard, there are thousands of reviews in the digital space. And it is they who decide whether a new user will make their first deposit or pass by. For game providers, reputation has become a real battlefield. Each star on Trustpilot is an extra life, and each review is a chance to rise in the trust rating. That is why Trustpilot is the main arena where companies compete for the loyalty of players. NGM Game, as a slot game provider, knows this from experience: in a world where 71% of players trust brands with high ratings, reviews...

How do you know if a brand looks reliable and not just "pretty"? At a time when every second startup uses AI and creates a logo in three clicks, visual language becomes critical, it either builds trust or instantly destroys it. We talked to Kateryna, graphic designer at Lead Panda, about how visual culture has changed in 2025, why minimalism with character works better than "anti-design," what fonts immediately hint at the level of the brand, and what "trust design" means on the examples of PayPal, Monobank, Uber, and Rhode. In this conversation, we'll talk about colors that calm you down, fonts that speak for themselves, and visual patterns that shape the aesthetics of new trust. Which colors work for reliability today, and which ones, on the contrary, cause a sense of risk? When it comes to colors associated with...