Imagine you're launching an advertising campaign. The budget is going, the CTR looks decent, the clicks are pouring in, but the sales output is zero. Sound familiar? The first thought: "The creative didn't work" or "The offer is weak". But the truth is different: the vast majority of users don't buy on the first try. The statistics are unnerving: 92% to 98% of visitors simply disappear after the first contact. Not because there is something wrong with the product. But because they are not ready yet. Someone is looking for feedback. Someone postpones the decision "for later". Someone is just distracted by a message on Telegram. And that's okay. The problem is different: most companies give up on the user at this point. And in vain. Because this is where the real game begins - retargeting. In this article, we...

In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

September this year will be incredibly busy for affiliates, because the number of top conferences scheduled at the same time will amaze even an experienced networker. In order not to get confused in the hustle and bustle and not miss what is really worth your attention, read more about each of the conferences. Beginning of the month: overclocking to the maximum CONF3RENCE 2025 (September 3-4, Dortmund) Europeans are starting the fall with a crypto focus. CONF3RENCE is an unconventional affiliate conference, because there will be a strong emphasis on the technical view of the blockchain. If you work with crypto offers or are thinking about entering this vertical, this is a good chance to delve into the technical details and get acquainted with European crypto projects before they become mainstream. You won’t meet such industry leaders, Web3 entrepreneurs, investors and...

HR in our heroes' niches is not just about "finding a candidate." It's a marathon with obstacles: when there are either impostors with glossy resumes or seniors who still need to be persuaded to take a call. It's a speed work, where a candidate can "disappear" in 48 hours in arbitration. It's stress, deadlines, and situations where your online interview falls apart along with the ironing board. We talked to top HRs from MUUS, Leadpanda, and MI Agency about the most scarce candidates, aptitude testing, the most epic firings, demotivation, and keeping a team together when everything is on fire. No theories here. Only real experience, working tools, and a little professional humor. About the candidates who are the hardest to find today Alina, Founder of MUUS Recruitment Agency We work with different niches, and analyzing the market over the...

Entering the cryptocurrency vertical seems attractive - high payouts for deposits promise good profits, and the niche itself is in the news. However, experienced arbitrageurs know that crypto is not a "launch and make money" story, but a complex area that requires a systematic approach and deep knowledge. In this article, written by a professional for professionals, we will analyze the key aspects of starting a crypto business without unnecessary "water". Let's talk about the realities of 2025: why crypto needs serious work, what to look for from the very beginning, how to build funnels and set up technical processes, and how to protect the first launches from failures. No illusions, but also no unnecessary fear - only practical tips and insights for media buyers who want to enter one of the most profitable arbitrage verticals. The authors of the...

Yesterday we were writing emails on our own. We were sitting in a document, writing headlines like "5 reasons not to ignore us" and praying for a 12% open rate. And today, you connect GPT, drop in a database, click generate, and you have 1000 customized emails as if they were personally written by Sales from Apple. A.I. has entered email marketing quietly but firmly. You no longer need to beat the "emotional, but not cringe" out of a copywriter. You don't need to spin the "Learn More" and "Redeem Bonus" buttons into 10 options anymore. Now you need one thing: to competently build the "CRM → prompt → profit" link. And we will now show you exactly how this is done in 2025. Without unnecessary pathos, just examples, tools, and a little magic. AI has invaded an email shop...

Tier-3 often seems to be a quick way to get a lot of traffic. Indeed, there is a lot of audience here, the rates are lower, and the opportunities for scaling are open. However, as in any other direction, there is another side to the coin. In the case of Tier-3, it is technical instability, atypical user behavior, weak devices, and slow internet. All of this creates additional barriers in the funnel. In an environment where even a second's freeze can disrupt the entire interaction, not only the product itself but also the infrastructure on which it runs becomes key. Third-party services, which are often relied upon by websites, do provide a quick start and flexibility. But at the same time, they often become the point of ROI loss. If at Tier-1 it can still be covered by volumes, then...

A scenario familiar to many: you are on social media, see an ad for "TOP protein at a discount of -40%", click, buy, and don't even realize that at that moment, a buyer is rejoicing somewhere. A person who knows how to turn traffic into business cash. Who is a buyer? A buyer or media buyer is a specialist who buys online advertising to attract people to a certain action: purchase, registration, subscription, etc. They act as an intermediary between the advertiser and the user: they run ads, drive traffic to the offer, and get paid for it. Its task is to earn more than it spends. And the better this ratio is, the cooler it is. Imagine that you see a cool product on a marketplace. You run ads on it, drive traffic, and get a kickback from each...

Six months ago, artificial intelligence in marketing was associated with simple chatbots, template banners, and standard email campaigns. It was used mainly for technical tasks, but today everything has changed. AI has become a tool that helps to come up with ideas, create content, and build communication in a new way. Now it's not enough to just come up with an idea. You also need to explain it to AI, choose the right tool, and create an ad that will really catch the audience. How it works in practice - we share examples of recent campaigns. WWF Ukraine: empty toy sets instead of endangered species WWF Ukraine together with Nebo ideas agency rethought the popular GPT Doll trend, in which users created images of dolls using AI. But instead of bright characters, the team offered a different solution: animal modeling...