In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

Former Google CEO Eric Schmidt has unexpectedly expressed harsh criticism of the company, accusing it of improperly organizing its workflow and losing out in the race for leadership in the AI industry. Schmidt made his statement during a meeting with students at Stanford University. When asked why Google is lagging behind other players in the AI field, he replied: “Google has prioritized work-life balance by allowing employees to leave work early and work remotely instead of focusing on winning.” According to the former executive, “startups thrive because their employees work 24/7.” He also emphasized that success cannot be achieved without great effort and overtime: “Sorry to be so blunt, but if you graduate from university and decide to start your own company, you are unlikely to allow your employees to work from home or come to work only one day...

Manual testing is time-consuming and time-consuming. However, Google Ads provides a tool that automates this process and saves many hours of work. We are talking about adaptive ads, which also increase the number of impressions. In this article, we will take a closer look at what responsive ads are, how to maximize their potential, and how to improve the efficiency of working with this type of advertising creative. Adaptive ads: what are they and what are their features Adaptive ads on Google have an advertising format that includes automatic testing of creatives. To get quick results, you need to prepare various images and texts, then upload them to the system. Google Ads algorithms and tools will automatically perform testing to determine the most effective combinations of elements. Element restrictions: you can upload up to 15 titles and up to 4...

Imagine knowing exactly what time of day your visitors are most ready to buy, and artificial intelligence automatically analyzes their behavior. Sounds cool, right? You get more leads with less time and resources. In this article, we will show how GA4 and AI tools like ChatGPT can help you not only track user behavior but also make effective marketing decisions that will lead to increased conversions. How to generate leads by time of day and day of week First, let's determine what time of day and on what days the largest number of conversions on your website are. We'll need data from GA4: Export sessions from GA4 in CSV format. Process this data and pass it to artificial intelligence for analysis using simple commands. This approach works for any site that has a Thank you page, even if conversions have...

The $10 million scam. A story about a musician who created songs with the help of AI. 52-year-old Michael Smith from North Carolina, using 10 thousand bots, broadcast songs generated by artificial intelligence on various streaming services. About this writes Rolling Stone The musician began his fraudulent activities in 2017, and in 2018 he began to cooperate with a music company that began to provide thousands of songs generated by AI in violation of copyright. The head of the company provided Smith with thousands of tracks every month in exchange for metadata and a percentage of the streaming revenue. During this time, Smith streamed songs billions of times on platforms such as Spotify, Amazon Music, Apple Music, and YouTube Music, earning at least $10 million, the court documents say. Using the profiles, he automatically generated up to 661 thousand daily...

What is a redirect, what are they and why should you use them. Redirects not only simplify website navigation, but also affect its visibility in search engines. The ability to choose the right type of redirect and customize it is a skill that allows SEO specialists to flexibly manage a web resource and increase its effectiveness. After all, properly configured redirects will help you keep links to your website, not lose visitors, improve search engine rankings, and gain a competitive advantage. What is a redirect? Redirect (redirect) - automatic redirection of the user to a URL other than the originally requested one. If the internal redirect is configured correctly, the redirection process goes unnoticed. Redirects can be performed at the web server level when it receives a request from a user, or at the page code level when a web...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

Traffic arbitrage is a dynamic industry that is directly affected by changes in technology, market conditions and consumer preferences. In 2024, new verticals and niches are coming to the forefront that offer arbitrageurs not only additional opportunities for monetization, but also challenges related to competition and adapting to new realities. In this article, we take a look at the most promising arbitrage verticals and niches in 2024. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, mention the promo code support and get the cards for free Financial Technology (FinTech) Why it's promising: Financial technology is actively evolving and offering users convenient services to manage their finances. In 2024, the demand for innovative financial solutions continues to grow: microloans, cryptocurrencies,...

Creating a brand name is a creative and exciting activity where every word counts. It's more than just a choice of words - naming affects how your brand will be perceived and remembered, and even its success in the future. How can you create a name that will definitely set you apart from your competitors? Let's take a look at a few important points and rules that will help you come up with the perfect option specifically for your brand. Basic rules of naming Simplicity and ease of memorization. In order for the name to stick in the memory, it should be short and simple. The simpler the phrase, the easier it is to remember. Look at Apple or Nike – their names immediately pop into your head thanks to such brevity. Uniqueness and correspondence to the essence of the...