Vadym Kuzmytskyi: about life, arbitration and the future of traffic Vadym Kuzmytskyi is a co-founder of the Sinners arbitration team, which has established itself as a strong player in the traffic sector in a short time. His path is an example of bold decisions, love for his work and the ability to build a team based on trust and mutual respect. In our interview, Vadym shares his vision of the business, tells why he gave up a stable life in London in favor of new challenges in Kyiv, and explains why he believes that success is built not through rigidity but through quality teamwork. We also talked about Sinners' plans, the role of neural networks in the future of arbitration, and what "working with fire in your eyes" means to him. About life and motivation Top 3 main values in...

Yuval Noah Harari (YNH), a renowned historian and best-selling author, shares his thoughts on the challenges and risks associated with regulating artificial intelligence (AI) in a conversation with a journalist. Journalist (J): Some large companies, such as OpenAI or Microsoft, are actively advocating for AI regulation. But isn't this an attempt to strengthen their positions? After all, it will be harder for small companies to compete if they need expensive certifications, lawyers, and large teams to operate. We have already seen how GDPR has only increased the influence of tech giants. Won't it happen again with AI? JUNH: You are absolutely right, this is an important question. At the moment, the development of powerful AI models already requires significant resources: money, data, and experts. In fact, it is a game for several players, and globally, only a few countries are...

Andrew Dosha is a PPC specialist with many years of experience who has turned his love for advertising and analytics into a way of life. His journey started with contextual advertising and later led to the creation of one of the most famous arbitrage communities - PPC Club. In this interview, Andrew shares his vision of the arbitration industry development, secrets of successful networking, fight against professional burnout, and plans for the future. This is a story about how to create an environment where knowledge is shared rather than hidden, why openness is important and how personal passion can become the basis for professional growth. Why $50K is just a start for PPC Club? Andrew Dosha explains that the $50,000 minimum sponsorship criterion for PPC Club was created to weed out specialists without sufficient experience. "This allows us to create...

We have collected the most interesting moments of the interview with Mustafa Suleiman, Head of Microsoft AI. Mustafa is an important figure in the world of artificial intelligence. He was one of the co-founders of DeepMind, which was acquired by Google in 2014. After that, Mustafa worked as a vice president at Google for several years until he founded a new AI startup, Inflection, in 2022. Earlier this year, Inflection signed a deal with Microsoft to license its core technologies. This deal caused a lot of discussion because it was not a classic acquisition: Mustafa, his co-founder, and most of Inflection's employees moved to Microsoft. Mustafa Suleyman is currently responsible for all of Microsoft's consumer AI products: the Copilot app, Bing, Edge browser, and MSN. These services seem to be rapidly changing the way we use the web in the...

To begin, tell us about BigDeal Partners BigDeal Partners is an international affiliate program focused on Tier-1 GEOs. The project was launched on December 23, 2023, alongside the licensed online casino product, OnlyWin. This gambling offer is currently delivering top conversion rates in the Canadian, German, and Australian markets. We already have a strong base of partners worldwide and are open to expanding our horizons further. Tell us more about the licensed OnlyWin product: is it exclusive to you, and what are the rates? Yes, OnlyWin is BigDeal's own product, and we are the direct advertiser for the brand. Speaking in more detail, OnlyWin is a truly innovative platform designed for online casino enthusiasts. It combines cutting-edge technologies, engaging gameplay, and ultra-modern design and graphics to deliver an unparalleled user experience. The brand targets VIP players and high rollers, though...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

Planning to run ads on Telegram? First, check out our guide and then feel free to launch ad campaigns that will convert well! The first step: analyzing ads on Telegram At the beginning of the development of your own Telegram channel, the question arises: “How to create a high-quality advertising post?” There are two options: order it or make it yourself. For beginners, it is worth starting with writing advertising posts on your own - this will help you better understand the specifics of channel promotion. Fact: 70% of the success of a Telegram channel depends on a high-quality advertising post that attracts new subscribers. How to evaluate the quality of an ad post? There is such a metric and it is simple - cost per follower. The lower the cost, the more effective the post. To calculate it, divide...

The number of clicks grew by a modest 3%, while the cost per click (CPC) slowed to 8%. Spending on Google Shopping increased by 16%. In general, advertising strategies remain stable, although the introduction of AI makes its own adjustments. These findings are confirmed by the Tinuiti Digital Ads Benchmark report, based on non-personalized data on US ad campaigns managed by Tinuiti. The annual volume of digital marketing spending here exceeds $4 billion. Let's analyze the performance of each type of advertising. Search advertising Google Search ad spending grew by 11% year-on-year, but the growth rate slowed down from 14% in the second quarter. The average cost per click (CPC) also grew more slowly, decreasing from 12% in the second quarter to 8% in the third quarter. Google Shopping campaigns Spending on Google Shopping increased by 16% compared to the...

In 2024, traffic arbitrage faces new challenges and opportunities. Traditional sources, such as Facebook and Google, remain in demand, but arbitrageurs are increasingly turning to alternative platforms. TikTok and YouTube Shorts, as well as other short video platforms, have become some of the fastest growing in this segment. These channels offer unique ways to engage the audience, effective advertising formats, and a wide reach. In this article, we will look at how to work with alternative traffic sources and what features you need to consider to achieve success. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Why TikTok and YouTube Shorts? TikTok and YouTube Shorts –...