There are a lot of misconceptions around push: from statements about the low quality of traffic to the fact that this source does not bring conversions at all and is dying. These myths are so ingrained that even experienced webmasters are afraid to work with this format. We have been actively using this type of traffic for several years now and decided to briefly explain, based on our own experience, in which cases these misconceptions are justified and where they are just fictions. Myth #1: push notifications are dead Only newbies use them. There was indeed a period in the history of the network when the use of push traffic decreased. In 2015, many people abandoned this source due to the new Google policy. It's been 9 years, but push notifications are still alive and well. According to statistics, push...

Everyone dreams of money, but not everyone likes to work. Some people need it to survive, others need it to launch new projects, and still others need it for hobbies or interests. When money is tight, people usually look for a job or a place to borrow money. Today we will not talk about HR, but about ways to make money on human financial needs and banking products. What does the financial vertical include The main element in the financial sector is banking offers, mostly loans. This is the main product offered by all banks, regardless of their size. Loans can be issued for various purposes, but the most popular are consumer loans for ordinary citizens. In addition to consumer loans, there are also loans for refinancing, business, mortgages, etc. Loans differ from loans in that they are provided by...

The secret of Black Hat SEO practice. Why it is dangerous and how to counteract it. What is Black Hat SEO Black hat SEO, or black hat method, is a set of approaches to website optimization based on manipulating ranking algorithms. Webmasters use them to quickly achieve KPIs. Instead of providing valuable content to users, these techniques are aimed at quickly improving visibility through dubious means. Note: We in no way advocate the use of such black hat techniques. This article is for informational purposes only to identify and combat negative SEO attacks on your website. A little bit of history: in fact, such approaches were relevant 10-15 years ago, when Google was just starting to develop content ranking algorithms. Back then, it was possible to get a page to the top in a few days. Website owners created pages...

In the era of digital transformation, the advertising world is undergoing significant transformations. Innovations in the technology sector and consumer adaptation to new realities are significantly rethinking the processes of creating, distributing, and perceiving advertising messages. Technological changes Progress in technology has dramatically changed the world of advertising and continues to influence it. Innovative solutions open up unlimited prospects for marketers to interact effectively with the audience. For example, modern tools can be used to target ads so that they are displayed to a specific audience at the optimal time and place, which significantly increases the likelihood of their perception. For example, McDonald’s has implemented a marketing initiative that automatically adjusts offers to the appetite of consumers according to the time of day. The ability to aggregate and analyze data sets in detail also opens up new horizons for the...

In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

Let's analyze what the initial costs for a beginner to test their first Facebook ad campaign should be. Based on our experience, we will describe the key cost items, explaining in detail the launch process, the methodology for testing advertising materials, and the nuances to pay attention to. Let us share our observations on minimum budgets for tests: test methods and objects for testing First of all, let me point out the tools and resources I work with, the sources of purchase, and the amount of resources required. We prefer to work with US-based authors, following the principles of relevance: accounts from the US require the use of proxies and payment systems from the US as well. Usually, I choose one high-quality PPC link and three to five authors. I buy a separate domain for each account, so I need...

Not so long ago, arbitrageurs limited themselves to classic apps because of their affordability. However, as time passed, they faced the problem of frequent bans from Google Play. Every time one of the apps got banned, they had to either adapt the funnel for a new app or look for alternatives from other developers. In 2015, Progressive Web Apps came along and opened up new opportunities for gambling buyers. Now, for the price of one web app, it is possible to create a whole set of apps that are independent of classic platforms and therefore not at risk of banning. In addition, their design can be easily adapted if necessary. With the help of the builder from PWA Group, any bayer can build their app in just half an hour and start testing it. From white pages to titles, images,...

iGB Affiliate 2025 will be held as part of World Gaming Week, which will bring together the industry's top professionals in Barcelona from January 19-23, 2025. The event will be an ideal platform for learning, networking and discussing key trends in iGaming and affiliate marketing. The iGB Affiliate 2025 Program January 20 10:30-11:30 - Run Club. Run through the picturesque streets of Barcelona in the company of arbitrageurs and industry professionals. This is an informal way to make contacts in a dynamic atmosphere. 13:00-17:00 - Pre-Registration. A convenient way to get badges for quick access to the conference. 16:00-21:00 - Welcome Drinks. Official opening of iGB Affiliate 2025. An evening for making first contacts and socializing in an informal setting. January 21-22 11:05-16:30. Main days of the conference with a rich program of presentations and discussions. January 23 12:00-17:00 -...

CPA network SalesDoubler has been developing in the world of affiliate marketing for over 12 years, offering webmasters top tools and a wide range of offers. The company's pool includes such profitable verticals as E-commerce or FinTech, and this year SalesDoubler affiliate network has targeted the Crypto niche and is adding new crypto offers to its affiliate program catalog. Crypto direction is a trend in affiliate marketing The cryptocurrency market is currently experiencing the so-called Bull Run, a period of active price growth. Bitcoin recently broke through its all-time high, reaching $100,000, and Web3 continues to grow rapidly with many new projects. This is a time when everyone is eager to invest in cryptocurrencies. However, you can make money on crypto not only through trading. Webmasters can earn money online by setting up advertising campaigns and launching their own websites...