Dating has long been considered one of the most stable verticals in performance marketing: demand remains steady, the economics are straightforward, and results are more or less predictable. But at the same time, the market is gradually changing. Affiliates and teams are increasingly looking not just for offers, but for more tech-driven solutions—with deeper analytics and clear terms of operation. The main reason lies in the processes themselves. Delays in approval, sudden changes in terms, and limited data transparency make the work less predictable. Under such conditions, it’s difficult not only to scale but also to control campaign economics. That is precisely why there is a growing demand for a different, more systematic approach: one with clear operating rules, stable financial terms, and access to detailed analytics that allows for decision-making based on real metrics and scaling traffic without chaos....

October is not just a transition to cold autumn, but the start of a "marathon" of top conferences where you can really pump your ideas, cases, find like-minded people and partners. In this article, you will find all the hottest affiliate events + interesting crypto events. So let's think about where exactly you should buy a ticket? 1. AFFHUB Warsaw: an aggregate of ideas and acquaintances When: October 3 Where: Expo XXI, Warsaw Don't expect boring speeches - there are closed mastermind sessions with gurus of gaming, nutra, dating, crypto, and finance niches. So you will definitely find someone to share your vision and experience with. You will find answers to the questions that "hurt" many beginners and get inspired by already having a cool expertise. Additionally: a chill afterparty with cool DJ sets. 2. TFB Events: lifestyle arbitration When:...

There are some things in the Ukrainian affiliate community that really annoy affiliate professionals, so you decided to survey affiliates and share their honest answers. So that you can experience this beauty too: "Geez, it's good to know I'm not the only one who thinks this way." Affiliate managers are people who balance the needs of affiliates and the requirements of the company every day, resolve conflicts, analyze statistics, and try to maintain healthy relationships with all parties. So let's find out what really pisses them off in their work: from banal unrealistic expectations to serious communication problems. Communication fails that throw even aldermen off balance When you are called unnecessarily "Go to match for 3 minutes" has become a real meme among affiliate managers. Artem CPA, IGamePanda affiliate manager, notes this problem as one of the most annoying. These...

TikTok is no longer just about dancing and schoolchildren. The whole country is on it: from students looking for a way to make extra money to CEOs who binge on business content before bed. And while Meta is collapsing its reach and banning everything, TikTok gives you a chance to take off even from a zero account - if you're in the know. The algorithms are more loyal, CPMs are lower, and video content still rakes in organic and free traffic. But there is a nuance: running ads on TikTok for the Ukrainian audience is not the same as clicking "Create Ad" in Meta. There is a different logic, different accounts, different restrictions. And to avoid wasting your budget, you need to know what you're dealing with. In this article, we explain everything: from the ways to launch TikTok Ads...

RevShare (Revenue Sharing) is a payment model that has gained considerable popularity in various business sectors in recent years. Along with the development of online ecosystems, more and more companies are implementing RevShare to increase their revenues. In this article, we will look at what RevShare is, how to use it, and how this model differs from other approaches, in particular from CPA (Cost Per Action). The name RevShare comes from the English "Revenue Sharing", which means "revenue sharing". The essence is that two or more parties agree to share the profits (or losses) that arise in the course of their joint activities. The RevShare concept appeared back in the 90s, when the Internet was just becoming popular. Since then, this model has undergone numerous transformations and adapted to various business segments - from affiliate marketing and advertising to online...

The online casino market is growing rapidly despite stricter regulations and competition. In 2025, advertising strategies in the gambling niche are becoming more and more technological, sophisticated and focused on long-term user retention. Simply launching a website is no longer enough - it is important to take into account the peculiarities of search engines, use strong traffic channels and constantly adapt to changes in legislation. In the article we will analyze how to open and promote online casinos in 2025, what advertising strategies work best, and how to use them to beat the competition. You will learn how to effectively use SEO, arbitrage, social networks and affiliate programs to attract new players and strengthen the position of your brand in the online gambling niche. How to open and promote an online casino Starting an online casino is not just buying...

Mexico is one of the hottest GEOs for iGaming in LatAm. A large population, rapid growth of Internet coverage, high interest in online entertainment, and loyal attitude to gambling and betting - all this gives arbitrageurs a great base for launching stable PPCs with good conversion and ROI. We at PIN-UP Partners have been working with LatAm for a long time, and Mexico consistently gives top results in terms of performance and scaling. If you are already sending traffic to this region or are just looking at it, our guide will help you figure out what's what: the portrait of the target audience, user behavior, local trends, working traffic sources, and tricks. We will even show you how to make really converting creos and landing pages. Let's figure out why Mexico is worth your attention - and how to get...

An analysis of trends and tools for successful video content with a local focus YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It's a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting? Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market - Ukraine or another country. In this article, we will analyze: YouTube trends in 2025 What makes...

We used to make fun of our parents for watching TV all the time, but we didn't notice how we started doing the same! This is the conclusion that can be drawn according to new statistics - every day, viewers around the world spend more than 1 billion hours watching YouTube videos on TV, not on a laptop or phone. This was stated by YouTube CEO Neil Mohan in his annual letter from the company. He thanked the viewers and noted that YouTube is now a full-fledged streaming service. After all, it was he who made viewers return to TVs to watch videos on the platform. The app itself encourages this - its updates have become as convenient as on other gadgets, you can flip through videos and more as quickly using the remote control as you would a smartphone...