There are some things in the Ukrainian affiliate community that really annoy affiliate professionals, so you decided to survey affiliates and share their honest answers. So that you can experience this beauty too: "Geez, it's good to know I'm not the only one who thinks this way." Affiliate managers are people who balance the needs of affiliates and the requirements of the company every day, resolve conflicts, analyze statistics, and try to maintain healthy relationships with all parties. So let's find out what really pisses them off in their work: from banal unrealistic expectations to serious communication problems. Communication fails that throw even aldermen off balance When you are called unnecessarily "Go to match for 3 minutes" has become a real meme among affiliate managers. Artem CPA, IGamePanda affiliate manager, notes this problem as one of the most annoying. These...

Imagine a player who visits the website of your casino or slots platform for the first time. Beautiful design, generous bonus on the first deposit, bright banners... But before clicking "Register", he opens a new tab and types in the search: "your brand reviews".. It is at this point that the fate of your business is decided: either you get a new customer, or he goes to a competitor. In recent years, I've noticed that in the gaming industry reputation has become a major growth factor. You can invest millions in marketing, but if you have a rating below four stars on Trustpilot, consider yourself playing at a "hardcore level" with no bonus lives. Trustpilot today is not just a review site, it's a global arena where brands battle for players' trust. And the winner will be the one who...

Back in 2023, AI texts seemed like an experiment: "look, a machine wrote an article". In 2024, they were already starting to push human copywriters in SEO and advertising. And in 2025, artificial intelligence became a full-fledged player in the content market - from memes to corporate strategies. The market has changed radically: the speed of text production has increased significantly, budgets have been redistributed, and the requirements for human authors have become different. AI copywriting is no longer a "gimmick for tests" but a daily tool for marketers, agencies, and businesses. At the same time, a new question has arisen: is it really important to be able to distinguish between human and machine-written text today? Does the user not care if the text is catchy and sells? And most importantly, aren't we trying to solve a problem that has...

Traffic arbitrage is a market where there is a fight for every click and every installation. And, unfortunately, not always fair. Baers know this situation very well: you pour traffic, you see one thing in the statistics, but in fact the income is quite different. Somewhere the offer falls, somewhere the advertiser "cuts" the statistics, somewhere traffic goes into the void. The most unpleasant thing is that you don't even realize where exactly you are losing money. OneTraff changes the rules We originally built the platform with a different philosophy - maximum openness and control for the baer. OneTraff doesn't just give you a handy tool, it shows you an honest picture: where traffic really works, where it's being lost, what the user engagement is at absolutely every stage. Feature that helps combat shave We continue to strengthen the platform...

Not long ago, affiliate marketing in iGaming worked on a simple principle: the faster you pushed traffic, and the more of it you delivered, the bigger the payout. However, the industry has matured. Operators are no longer willing to invest heavily in undifferentiated traffic streams in the hope of a lucky conversion. Expectations have risen: affiliates must now deliver not only scale but also predictability, transparency, and consistent quality. At the heart of this shift is traffic segmentation – a strategic approach that enables both advertisers and affiliates to manage campaigns with far greater precision, setting new benchmarks for collaboration across the industry. The strategic value of segmentation was highlighted at Sempro Fest, where Valentyn Halchuk, Head of Business Development at Makeberry Affiliates, shared his team’s experience. By applying strict segmentation, Makeberry Affiliates drives traffic worth millions of dollars each...

In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...

Merchandise that takes off on social media, gathers queues at stands, and becomes the subject of hunting at conferences is not an accident, but a strategy. Natalia, Head of PR at ClickDealer, knows this from the inside: their projects don't just decorate shelves, but actually "live" in the hands of partners, get into stories and build brand loyalty. We talked to her about how to create merchandise that "shoots" and raises the value of the company in the eyes of partners. From the search for ideas and fakaps to bold trend solutions and advice for beginners, this material is for those who want branded items to work as well as the advertising budget. About the process of creating merchandise Back in 2016, I joined ClickDealer and was fully engaged in merchandising, preparing for conferences, and everything else. Back then, there...

SEO is not the same anymore That's what various experts say, and they're right. Do you remember the days when it was enough to write an article with +- properly selected keys, add a couple of links, and you were in the top? There is still a chance for this, but at the same time, a new world has emerged where artificial intelligence decides what to show the user first. Today we are dealing not only with Google Search but also with AI Overviews, ChatGPT, Copilot, Perplexity. This means that we deal not only with SEO but also with AEO - Answer Engine Optimization. This is a new approach to how to create content so that it gets in response, not just in the SERPs. AEO vs SEO - what's the difference? SEO (Search Engine Optimization) is about how to...