The competition for webmasters among affiliate programs is constantly growing. CPA networks are forced to continuously introduce new features to maintain the loyalty of current affiliates and attract new ones. The more unique offers they provide, the higher the likelihood of long-term interaction. Today we will cover the topic of financial assistance for arbitrageurs from affiliate programs. Let's talk about how the system of advance payments works and whether it is really as effective in real life as it is stated in theory. How payments work Payout reliability is a key indicator of a high-quality affiliate program for arbitrageurs. At the beginning of the market formation, one-time payments once a month were considered a standard, but in 2024, affiliates are demanding more. Today, many affiliate networks provide automated payouts and the ability to withdraw funds on demand. However, some companies...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

Widgets are a must for every website. Why do you need them and what problems do they solve? One of the biggest challenges of ecommerce business is to make a potential customer choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site permanently. After all, consumers have a lot of choices and will choose the company that offers them not only a quality product, but also a quality interaction with the brand. According to statistics, 68% of users will become customers of the business that offers convenient communication. There are many tools and methods to do this. And one of the most popular is to add a widget. They have become so popular that it's hard to imagine a modern website without them. This small application helps to solve many tasks. What are they?...

Beginner advertisers who set up search advertising on Google Ads on their own often do not pay enough attention to keywords and negative keywords due to lack of experience and knowledge. However, even experienced media buyers often make mistakes, which leads to irrational budget spending. Although in most cases this is not critical, an analysis of popular mistakes and how to fix them will help you minimize risks. Let's consider them further. Lack of keyword clustering In an effort to speed up the launch of promotional activities, some webmasters and advertisers do not categorize ads and keyword phrases. Often, keywords and ads are simply combined into one general group that leads to the main page of the site or one landing page. Thus, the media buyer hopes that the target audience will understand the structure of the site itself, but...

If you've made it to this point, it means you're either already running Facebook ads or planning to start. Welcome to the world of blocking, changing algorithms, and hidden traps that you can get around on your own. If your significant investment in advertising hasn't met your expectations, welcome aboard. Today we will discuss simple actions that can save your conversions. The wrong goal of an advertising campaign When launching Facebook ads, you need to be clear about the goals you want to achieve. An incorrectly set goal negatively affects the effectiveness of the campaign, as the platform's algorithms will work based on the chosen goal and select the appropriate audience for the ad. Incorrect terms of reference will lead to unsatisfactory results. There are several categories of goals on Facebook: recognition; traffic; engagement; lead generation; sales; promotion of upsells....

"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

Arbitration on Facebook is becoming more complicated due to frequent bans, which require the use of several or even dozens of accounts. The process of registering new profiles is no longer as simple as it used to be, as Facebook actively bans new registrants and questionable accounts. However, the concept of pharming has emerged to help. This is the process of creating profiles that are as similar as possible to real users to increase the trust of Facebook. Profiles with high trust are called "king" or "mom" and are used as a basis for linking other, less trusted profiles, which contributes to a successful advertising campaign. Read more about this below. What you need for a pharma account Before you start pharming, it is important to prepare, because our task is to create the illusion of a real user. You...

Every webmaster has at least once encountered black or gray offerers. If your offerer violates the rules of the advertising platform, the interests of the advertiser, or special requirements of the GEO, then after checking your advertising campaign you can block your account. The ban can be imposed either by live moderators and advertisers or by automated algorithms and bots that scan content. To avoid such situations, cloaking is used: instead of a real landing page (black page), the moderator sees a White Page. For clarity of terminology: White Page, Safe Page, white page, or whites are synonyms. But the question arises: if the moderator sees an allowed product and the ad leads to a forbidden product, what does the user see when he clicks on the ad and how does he find this forbidden product? This is where webmasters...

Lumar, a leading SaaS provider of website analytics and technical SEO, has announced the introduction of new load speed metrics to its website analytics platform. These metrics will enable businesses to identify, troubleshoot, and prevent website issues related to speed, load time, interactivity, and user experience, which in turn helps improve user engagement, conversion, search engine rankings, and profitability. The new site speed features expand Lumar's capabilities, making it a must-have end-to-end website analytics solution for large companies. Lumar users can now optimize their site performance monitoring processes with a single platform that provides centralized, actionable data on technical SEO, accessibility, and loading speed - all in one place. Among the reviews of Lumar, leading managers write as follows: Advantages: The best thing about Lumar is how visually it presents the crawl results, the interface is so clear that it's...