How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Have you already bought tickets to Conversion Conf in Warsaw on April 16-17 and are looking forward to the event? Get ready, because there will be a lot to see and hear. Lead Panda will have its stand at the conference and will send a whole delegation of affiliate world conquerors. Come and meet us and get acquainted. In the meantime, here's a list of events that should be on your must-go list, if you can attend them all, of course 😅 Rise: with Lana - April 11 If you manage to arrive before the official start of Conversion Conf, join us for an exclusive meeting with Lana, CEO of Conversion Club. She has something to tell and share, having already organized many events of this scale. On April 11, Lana will share extraordinary insights that will help you maximize...

Ukrainians spend more on casinos than on donations! I think almost everyone has already seen the news that last year Ukrainians spent 4 times more on online casinos than they donated to the army (source: DOU). This has sharpened the question in society as to whether the state should impose a ban on this business. So, an electronic petition to restrict the operation of casinos during martial law gained 25 thousand votes in a matter of hours - the required number for the Presidential Office to consider the relevant bill. The petition contains the following points: Prohibition of gambling and access to online casinos for military personnel during martial law; Prohibition of gambling advertising using the symbols of the Armed Forces of Ukraine and any symbols or objects related to war and the army, such as uniforms, helmets, machines, etc....

What is a cashback service? A cashback service is an online platform that is a partner of an online store. Its mission is to attract customers to the store. The latter pays the partner a commission for this, a part of which is shared with the buyer. Ultimately, everyone benefits: - The store earns money by selling goods, gets loyal customers, and saves on advertising; - the cashback service receives payment from the store, part of which it transfers to the customer, and part of which it keeps as profit; - the customer returns part of the amount spent in cash and saves on purchases. There are about a dozen cashback services in Ukraine. We will tell you how to use them on the example of one of the most popular ones - LetyShops. How it works Letyshops cooperates with...

How to boost Instagram reach: 10 Steps Getting to the top of Instagram attracts the attention of users who are looking to quickly increase the number of subscribers and expand the reach of their content. This is especially true for those who use the social network for business purposes, as getting to the top of Instagram helps to attract new customers and followers. One of the ways to achieve such popularity is through the effective use of hashtags, which can push posts to the top of the recommended content feed. Being on top of Instagram means significantly increasing your visibility. In this article, we will look at what steps you need to take to quickly and effectively get to the top of Instagram. What content ends up at the top of Instagram Content that makes it to the top of...

Today, video advertising is one of the most effective tools for effective promotion of most business areas. And this is not surprising, since with the help of video, the user perceives information better, since he sees and listens to the content at the same time. Therefore, the likelihood that an ad will be missed is significantly reduced. Based on these factors, it is easy to explain the demand for TV advertising. However, TV advertising costs are usually beyond the reach of small and medium-sized businesses. In this case, an equally effective alternative for businesses with a limited budget comes to the rescue – video advertising on YouTube. Types of advertising on YouTube An important advantage of this platform is a wide range of advertising formats. You can advertise on YouTube with Google AdWords using display ads, show advertising messages directly...

In traffic arbitrage, text is the first step to high conversions. A well-written post can decide the fate of a campaign, whether it's a CTR increase or wasted budgets. But how do you make sure that the text catches, sells, and evokes emotion? This guide will help you: Learn how to build the structure of posts correctly. Write a text that sells from the first words. Use triggers and psychological pain to increase interest. You will learn about format, social proof, effective CTA, and get a ready-made text builder to create your sales posts faster. How to start the right way The fear of the "white page" can make it difficult to create a sales copy. It often ends up with a long introduction that doesn't generate interest. An example of a bad introduction: "Dietary supplements are important for maintaining...

In today's world, where online communication has become an integral part of our lives, it is important to create a safe and high-quality space for interaction. Users expect platforms to provide them with a comfortable experience, protect them from unwanted content, and uphold ethical standards. How exactly is this achieved? The processes that go on behind the scenes are crucial for building trust in platforms and their development. In this article, we will look at the role and importance of moderation, its types, and its impact on the modern digital space. What is moderation? Moderation is the process of controlling and managing content published on online platforms. The main goal is to ensure that materials comply with the rules of the resource and protect users from inappropriate content, such as spam, insults, or misinformation. Through moderation, platforms create a safe...

In today's world, quality content is becoming a major currency, so creating catchy posts, articles and videos requires careful preparation. Prompts, or requests for idea generation, are your key to simplifying and speeding up this process. In this article, we give examples of how to formulate prompts to create content that will not only be interesting, but also effectively address your audience's needs. Prompts, or requests for ideas, are the key to making the process easier and faster. 👉 Post about next year's top trends in your niche Prompt: I want to write an SEO-optimized blog post about the top trends of 2025. Can you help me create a short post based on 2024 trend data?" 👉 Article Promotion Prompt: I'm going to promote my new blog article about the benefits of on social media. Can you help me come...