Behind the scenes of web optimization: The SEO specialist and his role in your online success

Behind the scenes of web optimization: The SEO specialist and his role in your online success

In order to perform web optimization tasks effectively, you need a specialist who not only mechanically adjusts the parameters, but also conducts in-depth analysis and plans his or her steps. This is the role of an SEO expert. His main task is to optimize the code and content of a website in accordance with the criteria of search engines. He is familiar with the mechanisms of work and ranking criteria of search engines, develops analytical thinking, and uses specialized tools for effective website promotion.

Who is an SEO specialist?

SEO specialist is a professional in the field of website optimization to improve their positions in search engine results. This specialist works to ensure that the site ranks higher in search engines, attracts more visitors, increases the potential customer base, and promotes brand awareness.

A highly qualified SEO expert has in-depth knowledge of ranking algorithms and understands how search engines select sites for search results. He also has knowledge in marketing, advertising, sales, and copywriting.

What are the responsibilities of an SEO specialist?

The main goal of an SEO specialist is to increase website traffic and improve its position in search engines such as Google or Yandex.

Site optimization includes work with both its internal and external aspects.

Internal optimization is aimed at improving the reputation of the site in search engines by increasing the number and quality of inbound links.

This process includes creating relevant content, optimizing the site structure, setting up meta tags, headings, and internal links.

The effectiveness of website promotion, its ability to generate leads and conversions directly depends on the qualifications of an SEO specialist. To increase website visibility in search engines, they can use keywords and tools such as Google Analytics. An SEO specialist can work with marketing agencies to attract more visitors, manage social media, or develop new marketing strategies.

Who is an SEO specialist

The job responsibilities of an SEO specialist include:

  • Development of a website promotion strategy – creating a plan to increase the visibility of the site in search engines.
  • Technical audit of the site – checking the site for technical errors that may interfere with its ranking.
  • Semantic core formation – selection of keywords and phrases that the target audience uses to find relevant content.
  • Trends and competitors analysis – tracking current trends in SEO and analyzing competitors’ strategies to improve your own strategy.
  • Creating a content specification – guidelines for creating content that will be optimized for search engines.
  • Link building – creating a strategy for obtaining external links to the site to increase its authority in the eyes of search engines.

The result of these actions should be a steady increase in website traffic and an increase in its ranking in search engines, which leads to an increase in leads and new business opportunities.

Skills required for an SEO specialist:

  • Programming basics – a basic understanding of how websites work on a technical level.
  • Knowledge of modern marketing – understanding of the principles of digital marketing and its impact on SEO.
  • Copywriting and content management – the ability to create and optimize content for search engines.
  • Analytical Thinking – the ability to analyze data and use it to make informed decisions.
  • Prioritization and decision-making skills – the ability to independently identify key aspects of work and make decisions on the promotion strategy.
  • Flexibility in changing strategies and approaches – the ability to quickly adapt to changes in trends and search engine algorithms.
  • Use of specialized tools – knowledge and ability to apply automation tools.

What are the services for SEO specialists

What are the services for SEO specialists

There are a number of services that SEO specialists use to effectively promote websites. Here are some of them, categorized by category:

Collection of analytics about a web resource

  • Google Analytics: Allows you to analyze website traffic and user behavior.
  • Google Search Console: Provides information about how the search engine perceives the site.

Comprehensive analysis of site performance

  • Screaming Frog: A tool for auditing a website, finding broken links, duplicate content, and other technical issues
  • SpyFu: Competitor and keyword analysis.
  • Serpstat: A universal tool for SEO analysis and ranking monitoring.
  • Moz: Provides tools for analyzing links, keywords, website, and visibility.
  • Ahrefs: One of the most powerful tools for link analysis and SEO audit.

Semantics selection

  • Key Collector: A popular tool for collecting and analyzing keywords.
  • Ubersuggest: Neil Patel’s tool for analyzing keywords and content ideas.

External optimization

  • Majestic Site Explorer: Analysis of external links and link profile of the site
  • Link Miner: A tool for finding and analyzing broken links.

Additional tools

  • Mobile-Friendly Test: Testing the site for compatibility with mobile devices.
  • PageSpeed Insights: Analysis of website loading speed and tips on how to improve it.

These tools allow SEO specialists to conduct in-depth analysis of a website, track its position in search engines, identify and fix technical issues, and develop effective strategies to attract targeted traffic.

Where to study to become an SEO specialist

There are different ways to become an SEO specialist without a specialized diploma. A degree in marketing or Internet technology is a good starting point, but there are other options. Professional courses, seminars, and workshops offer a quick way to enter the profession. It is also possible to learn on your own with the help of paid and free materials, including guides from Google and information from specialized blogs. The profession of an SEO specialist requires a willingness to constantly self-learn and keep up with current trends. You can start your career by becoming an assistant to an experienced SEO specialist, which allows you to learn by doing.

How much do SEO specialists earn?

When it comes to SEO specialists’ earnings, it depends on many factors. The main ones are the level of qualification (from intern to team leader), the localization of the employer, as salaries vary from country to country, and the knowledge of foreign languages, in particular English, which opens up access to international projects and affects the level of income. The professionalism of the specialist and his/her impact on the success of the company is also important.

Where to learn to be an SEO specialist

In what format can an SEO specialist work

An SEO specialist can choose different formats of work, each of which has its own characteristics and advantages.

Working in an agency is often the first step for SEO specialists. Starting with a junior position, a specialist may not expect a high salary right away, but they will have the opportunity to learn from experienced colleagues and mentors. Working in an agency allows not only to improve professional skills, but also to develop a network of contacts and engage in self-education.

Freelancing is an alternative way to work independently. Freelancers can work with a variety of clients, from small firms to large international companies. In this format, a specialist can set higher prices for their services, but it also means additional efforts to find clients, negotiate with them, and manage projects. The reputation of a specialist is also an important aspect, so it is important for newcomers to accumulate a portfolio of successful cases and positive feedback from clients.


The job prospects for SEO specialists are very encouraging, as this profession is a key one in modern online marketing. The importance of SEO is to increase the visibility of websites in search engines, which directly affects the attraction of customers, sales, and the overall success of the business on the Internet. Any business that has an online presence and wants to grow needs skilled SEO specialists.

SEO optimization is a complex and time-consuming process that requires not only technical knowledge but also a deep understanding of analytics, marketing, and user behavior. A successful SEO specialist must combine analytical thinking with flexibility, be open to new knowledge and changes in search engine trends and algorithms. They should be able to adapt to changes in the field of online marketing, which makes this profession promising and innovative.

Given the constant development of Internet technologies and digital marketing, the career prospects for SEO specialists look stable and growing. Skills and experience in this field are highly valued, and specializing in SEO can open up wide opportunities for professional development and a successful career in online marketing.

Сергій Кравченко

Lead Panda is a highly skilled internet marketing and SEO expert with years of experience. With a successful track record in creating and implementing digital advertising strategies for various businesses, we are always eager to share our knowledge and best practices with other industry professionals by providing valuable information and advice on our website.
Social networks:
Website link:

Popular author articles

All author articles

I want to become an author

Traffic Light - all the details of Traffic Light traffic arbitration

Traffic Light is an affiliate program in inbound, commodity, BS/SP offers. They accept traffic from 65+ countries. They cooperate on CPA, CPL, and RevShare models. They provide detailed traffic statistics and the necessary tools for work, including TikTok, Unity, VK, Bigo agent accounts. There are discounts on services, free training materials Benefits of the Traffic Light affiliate program: We registered in the affiliate program, reviewed the offers and conditions, and talked to the manager. Let's highlight the main advantages of the CPA network: Operative technical support - Telegram creates a chat where they answer questions and help; Free high-quality training - they provide filling materials from specific sources; Fast payouts on request; They make creatives for inbound offers; Free accounts Bigo ADS, TikTok, VK, Unity - it is possible to replenish both from the affiliate's balance and through payment systems...

Share your thoughts!

Our Telegram Channel

Subscribe and get the latest news, material announcements, and unique offers first.

Get worthy cases and guides on earning in arbitrage
No spam when subscribing to the newsletter, only useful information and materials