The world of gambling is changing rapidly, and in recent years, we have seen one of the most striking trends - the rapid growth of interest from women. While online casinos used to be considered a predominantly male pastime, women are now becoming an important part of the audience. This opens up a lot of opportunities for marketers. But how to attract women and make casinos attractive to them? It is necessary to take into account their preferences, playing style, and perception of information. Let's find out which approaches work best. Women and online casinos: why do they choose this entertainment? Old stereotypes about gambling as an exclusively male hobby have long disappeared. Modern women are increasingly playing in online casinos, finding it an opportunity to relax, get vivid emotions, or just have fun. Unlike men, who often seek excitement...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

We have previously shared with you useful job search and presentation tips for effectively presenting yourself as a candidate. Today, we have prepared a selection of prompts for those who are responsible for finding new talent, selecting candidates, and maintaining corporate culture - HR professionals. The collected prompts will be useful both for establishing internal processes in the team and for increasing the efficiency of recruiting and developing the company's HR brand. Find your request, use a prompt, and catch tips from ChatGPT. 👉 Create a candidate profile Prompt: “Imagine you are an experienced recruiter who is well versed in competency models. Create a profile of a candidate for the position of an event marketer in an online food delivery service. List what knowledge, skills, and personal qualities he or she should have. 👉 Improve the text of the job...

Over the past few years, online gambling has become one of the fastest growing industries. This growth is not going to slow down: new players are on the horizon, and the number of casinos and betting shops is steadily growing. The iGaming industry is actively gaining momentum, attracting millions of users and huge cash flows. We have identified 10 key iGaming development trends for the next year to keep you abreast of all industry trends. Gambling legalization A global wave of gambling legalization is currently underway. In this regard, Kazakhstan stands out as a particularly prominent country that regularly appears in the news due to its tough anti-gambling measures and restrictions. Similar actions can be observed in Asian countries, the Philippines, island states, Africa, Latin America, as well as in large regions such as North America and Europe. Local authorities...

In today's world, where technology covers almost every aspect of our lives, businesses should not just follow trends, but actively respond to them and use them to their advantage. Digital marketing is not just a set of tools, but a full-fledged strategy for interacting with the audience in the online environment. To create a digital strategy that really works and can bring millions in turnover, you need to choose the right channels, create interesting content, and carefully analyze the results for continuous improvement. In this article, we will look at the key steps to develop an effective digital strategy that will help attract new customers, make your brand recognizable, and ultimately increase revenue. Why does a business need a digital strategy? A digital strategy is your compass in the world of online promotion, which combines various tools and channels to...

Technical failures, bugs, malware, and cyberattacks can strike hard, resulting in the loss of important data. This often spells disaster for users and companies alike. But there is a powerful tool to mitigate these risks - backup. Having a backup copy, you will not only quickly restore lost information, but also save time and money that would otherwise be spent on overcoming the consequences of accidents or attacks. Backup – what is it in simple words It's about saving copies of important programs and settings in the cloud. If the originals get lost or damaged, you can quickly restore them using these copies. The main purpose of backups is to protect important information from various threats. These can be external dangers, such as viruses, malware, or cyberattacks, as well as internal issues, such as hardware failure or human error. Without...

For arbitrageurs working in the iGaming vertical, it is important to understand the principles of online casinos. Bonus mechanics play a huge role, being responsible both for attracting new users and for retaining and engaging old ones. And also by their use you can understand how much this or that casino knows how to work with players, but for this you need to know the essence. But first: what are bonuses? Bonuses are “pluses” to players from the casino. They can be represented by money, points or freespins (free games), and are designed to stimulate users. Bonuses are conditionally divided into two types: deposit and non-deposit. The first are issued for depositing money into the account, and the second do not require spending on the part of the player. Today we will briefly break down the main types of online...

At one of the London concerts, stand-up comedian Karen Hobbs faced a challenge: she had to perform a stand-up written not by her, but by the ChatGPT platform. She was used to a serious British audience, but this performance was special because her material was created by artificial intelligence. And there were comedians on stage with their own jokes, which raised the stakes. Artificial intelligence has already had a significant impact on various areas of life, from copywriting to education, but its ability to create, particularly humor, is a matter of controversy. ChatGPT works by analyzing huge amounts of text, creating new combinations of existing information. However, whether this can be called true creativity remains an open question. How humor works To understand whether AI can be witty, we need to first understand the very principle of humor. According to...