We've already told you how the fall became something more for Katya Egoreichenko from HOMD Media. She is not the only one. More and more tops are choosing the court instead of coffee in the office - because everything becomes clear on the padel without further ado. This time, we have a new story about Sasha from AFFHUB, who first came to the court just "for the company", and now she can't imagine her week without playing, meeting new people and the very wibe that keeps everyone here. For Sasha, Head of AFFHUB, padel is not just a sporting hobby. It's a way to reboot, keep the rhythm, meet like-minded people without unnecessary words, and forget about the officialdom for at least an hour. It all started with a casual meeting, and over time it became an integral part of...

Valentine's Day is upon us - a real paradise for sellers of soft toys, chocolate and flowers. But arbitrators can also grab a piece of the pie! A flood of traffic to the data offers before Valentine's Day - what could be more appropriate? It's time to figure out how to launch campaigns correctly and get maximum conversions. In this guide, we have collected all the tricks of successful promotion of daily deals through push notifications, showed examples of working creatives, and analyzed the best geo and life hacks. What traffic should I choose for a daily offer? Usually, arbitrageurs use pop, push, or Facebook Ads to fill in the debit offers. Facebook is great for this vertical due to its powerful targeting capabilities, but the cost of such traffic can be too high. If you are just starting out...

CyberYozh App is a service for renting mobile and resident proxies, virtual numbers for SMS activation, as well as checkers for evaluating the reliability rating of IP addresses and phone numbers. Since 2014, the company has been researching cybersecurity: anti-bot and anti-fraud systems. The service guarantees high quality proxies, which is ideal for dealing with anti-detect browsers and multi-accounting. Key Aspects Description Title CyberYozh Purpose Cybersecurity and user data protection Main Features Renting of mobile and resident proxies, virtual numbers for SMS-activation, checkers to assess the reliability rating of IP-addresses and phone numbers. Target audience Big, medium and small businesses, marketers, online entrepreneurs, private users Benefits Premium proxy, geographic diversity, automation and rotation Disadvantages Limited number of proxies for the US, no free options, focus only on professionals   Cost U.S. Premium rates: 1 day - $8 2 days -...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

February events for arbitrageurs and affiliates raise a lot of expectations! You never know where a snowfall will turn into an avalanche of leads, so experts need to attend various events for their own development and business. In 2026, this month definitely promises to be interesting: European conferences, LatAm gives the first signals about the liberalization of gambling, Africa shares insights about Tier-2 models, and Web3 hackathons are already warming up crypto traffic. This selection will have nine events that will really affect the market. Here you will find everything: from classic affiliate summits to iGaming hubs with local regulatory insights. It will be useful for CPA networks, gambling traffic, e-commerce affiliates and specialists in the field of arbitrage. Start of the month and immediately top 1. SiGMA Eurasia 2026 When: February 9–11, 2026 Where: Dubai, UAE Imagine: you walk...

Today, metrics no longer directly reflect reality. In a world of automation and incomplete data, they are increasingly an interpretation rather than a fact. It is this shift that gives rise to a new understanding of what metrics will be in 2026. Advertisers are no longer saved by “good numbers” 2025 brought a new norm. Reports look perfect, but business results are not so great. Green indicators, flat graphs, “everything is OK” in the offices, and at the same time, the feeling that something is not working as it should. And it's not about bad settings or the wrong contractor. It's just that the numbers no longer directly reflect reality. Marketing metrics increasingly mean “well calculated” rather than “that's how it was.” A significant portion of the results are not facts, but estimates, reconstructions, or simulations. The advertiser finds themselves...

You scroll through your feed and suddenly you see a virtual influencer. He has millions of followers, collaborations with top brands, and he responds to comments almost 24/7. It sounds like fiction, but it's already reality. Artificially created characters, AI influencers and brand bots, are no longer just a joke and are gradually entering the mainstream. And by 2026, they will not only complement the work of people, but in some cases may even lead advertising campaigns. Data from the Famesters agency confirms the trend: 48.7% of marketers are already using AI in their influencer campaigns, and 62.9% plan to connect AI in the near future. Global AI marketing revenues in 2024 reached $36 billion, and are predicted to exceed $100 billion by 2028. So brands are clearly betting on algorithms that can create emotions. In this article, we will...

How to run a team that never wants to leave? In the world of arbitrage, speed is everything: who was the first to spot the trend, launch the offer, and scale the project. But the real strength of such teams isn't in metrics and KPIs. It's in the people — those who think fast, act consciously, and push the team forward. Those who understand the meaning of their work and grow even at a crazy pace. At Traffic Squad, we have long understood that it is impossible to retain a person if they do not see the meaning of their work. Therefore, we do not “hold on” to people, but create an atmosphere that makes them want to stay! Here, you can see the system, there is trust and a clear understanding of what all your tasks are for. Traffic...

If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...