Manual testing is time-consuming and time-consuming. However, Google Ads provides a tool that automates this process and saves many hours of work. We are talking about adaptive ads, which also increase the number of impressions. In this article, we will take a closer look at what responsive ads are, how to maximize their potential, and how to improve the efficiency of working with this type of advertising creative. Adaptive ads: what are they and what are their features Adaptive ads on Google have an advertising format that includes automatic testing of creatives. To get quick results, you need to prepare various images and texts, then upload them to the system. Google Ads algorithms and tools will automatically perform testing to determine the most effective combinations of elements. Element restrictions: you can upload up to 15 titles and up to 4...

Imagine knowing exactly what time of day your visitors are most ready to buy, and artificial intelligence automatically analyzes their behavior. Sounds cool, right? You get more leads with less time and resources. In this article, we will show how GA4 and AI tools like ChatGPT can help you not only track user behavior but also make effective marketing decisions that will lead to increased conversions. How to generate leads by time of day and day of week First, let's determine what time of day and on what days the largest number of conversions on your website are. We'll need data from GA4: Export sessions from GA4 in CSV format. Process this data and pass it to artificial intelligence for analysis using simple commands. This approach works for any site that has a Thank you page, even if conversions have...

Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

The $10 million scam. A story about a musician who created songs with the help of AI. 52-year-old Michael Smith from North Carolina, using 10 thousand bots, broadcast songs generated by artificial intelligence on various streaming services. About this writes Rolling Stone The musician began his fraudulent activities in 2017, and in 2018 he began to cooperate with a music company that began to provide thousands of songs generated by AI in violation of copyright. The head of the company provided Smith with thousands of tracks every month in exchange for metadata and a percentage of the streaming revenue. During this time, Smith streamed songs billions of times on platforms such as Spotify, Amazon Music, Apple Music, and YouTube Music, earning at least $10 million, the court documents say. Using the profiles, he automatically generated up to 661 thousand daily...

Traffic arbitrage is one of the most dynamic and fastest growing sectors in digital marketing. In recent years, the niche of cryptocurrencies and blockchain projects has attracted special attention. This article highlights the main aspects, strategies, and features of traffic arbitrage for crypto offers, providing practical recommendations for successful campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free What are crypto offers? Crypto offers are a variety of offers related to cryptocurrencies and blockchain technologies. Here are some examples: Cryptocurrency exchanges and trading platforms ICO (Initial Coin Offerings) and IEO (Initial Exchange Offerings) Staking and mining platforms. Wallets for storing cryptocurrencies Applications for decentralized finance (DeFi)....

Have you ever wondered how to make your affiliate marketing campaign as successful as possible? Geo-targeting is the secret ingredient that helps affiliates achieve high results. By choosing the right region to run your ads, you can significantly increase your revenue, as each click becomes more valuable and the reach is more accurate. Let's take a look at which markets are considered the most promising for working in the display vertical. USA It is not surprising that the United States is a leader among the most profitable markets in debit card processing. The high level of competition is compensated by a large number of users and willingness to pay for premium services. However, to be successful, it is important to accurately segment the audience and offer relevant content. After analyzing many American dating sites and dating apps, we can identify...

Financial resource management is the key to successful arbitrage campaigns. A good specialist knows how to allocate capital, minimize risks, and maximize revenue. Their strategies unmistakably improve results and increase business profitability. In this short guide, we will consider essential steps and tools that will help optimize your financial resources for successful arbitrage. The tips can be called universal and suitable for campaigns of different scales. Analysis Of Current Financial Indicators To optimize your financial resources in arbitrage, start with a detailed analysis of your existing metrics. For example, increasing your ROI by just 10% can significantly increase profits without the need for additional investment. The average ROI in arbitrage is around 150%, but you can achieve 200% or more with the right approach. It is also essential to consider your capital turnover ratio, which shows how effectively your capital...

Most newcomers to traffic arbitrage face the same difficulties at the start: a lack of skills in creating their own traffic drain connections. To solve this problem, many turn to spy services. Looking through ready-made creatives, they find links that show good results. They take them and put them to work, but the result is often the same - significant losses, because the link does not bring the expected profit. Then the beginner wonders: "Why does everything work in the spy service and I have losses?" Why does this happen, and why do links copied from spy services most often lead to a negative result? Today we will discuss this very thing. We will warn you right away that this article will primarily focus on the gut, but the algorithm is similar in other verticals. The classic structure of arbitrage...

Blockchain is rapidly gaining momentum and is already changing the rules of the game in various industries. Despite the fact that it still faces many legal challenges, the technology is confidently making its way to full integration. It is especially interesting to see how cryptocurrencies are entering the iGaming world and revolutionizing financial transactions in online casinos. In this article, we will dive into when the leading market players will be able to fully switch to blockchain and what it will mean for the future of gambling. It is time to find out when crypto will become a standard in casinos! Features of the industry Gambling remains illegal in many countries, and where casinos are allowed, businesses face high taxes and strict regulations. These restrictions are related to a number of factors: reputational risks, legal uncertainties, constant changes in regulation,...