In the modern world of social media, brands, individuals, and even local businesses use different ways to communicate with their audience. One of the most popular tools is a fanpage. What is it, what benefits does it provide, and should you create a fanpage? Let's find out together and consider recommendations for an effective start. What is a fanpage? A fanpage is a social media page created to popularize a brand, person, project, or even a specific idea. The main goal of a fanpage is to attract fans, share useful or interesting content with them, and form a community around you or your product. A fanpage can be dedicated to anything: Personal brand (for example, for an expert, blogger, or artist). Business (cafe, shop, agency). A topic (travel, cooking, sports). Project (event, movie, book). The main advantage of a fanpage...

Facebook remains one of the most popular social networks in the world with more than 3 billion monthly active users. However, despite the fact that this social network continues to be a leader among platforms, its audience is evolving and changing every year. We have analyzed who exactly is using Facebook in 2024, in particular in the context of regions, age groups, and gender, as well as how this data can be useful for your advertising campaigns. Projected Audience Sizes (in Thousands) According to Ads Manager, you can estimate the size of Facebook audience in different categories. Statistics provided by DataReportal and Statista allow you to understand the trends and peculiarities of user interaction with the platform. Regional Distribution Asia and Oceania: The largest number of users - 1.6 billion. This region is characterized by the high popularity of entertainment...

Native advertising continues to gain popularity and plays an important role in traffic arbitrage. Unlike traditional banners or pop-ups, native ads fit seamlessly into the context of the user experience, making them less intrusive and more effective. However, as technology evolves, audience needs change, and advertising standards are updated, arbitrageurs are faced with the need to constantly adapt to new formats and requirements. In this article, we'll look at how arbitrageurs can work effectively with native advertising in 2025, what to consider when creating campaigns, and what new trends to keep an eye on. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What is native advertising? Native advertising...

In a world where marketing demands agility and creativity, every tool matters.Today's marketers face a multitude of challenges, from improving metrics and audience engagement to analyzing trends and creating unique content. Using the right queries, or Prompts in ChatGPT, can help you quickly find solutions, optimize strategies, and drive results. In this article, we've collected useful prompts for various aspects of marketing efforts. They will help you save time, amplify your ideas and drive campaigns to success. Whether you're working on audience segmentation, creating FAQs, or SEO optimization, you'll find the right solution here. Ready to improve your effectiveness? Find the prompt you're looking for and use it in ChatGPT! Prompts Analyze the metrics below to increase email open rates for fashion brand Optimize for SEO Edit this text to include keywords to improve SEO without losing the naturalness of...

Ever wondered if you can beat a casino with a neural network and walk away with a lot of money? Sounds like a movie script, right? But this idea is not so fantastic! Let's be clear: everything you read here is pure theory. In real life, such attempts can be not only illegal but also dangerous. Casinos are a serious business, and people who run them are unlikely to appreciate such technological tricks. Now let's see how neural networks can analyze games, find weaknesses, and even predict outcomes. And don't forget: knowledge is power, but you need to use it wisely! Neural Network at the Poker Table Let's imagine poker as a game where a neural network can help increase the chances of winning. Poker is not just a game with cards, but a fascinating mix of psychology, math, and...

Technology is evolving at a rapid pace, and it is already changing the world of online marketing. One of the biggest innovations has been the introduction of artificial intelligence (AI) and machine learning (ML) in traffic arbitrage. What does it mean? Traffic arbitrage is a process where traffic is bought and resold for profit. And thanks to AI and ML, arbitrageurs now have powerful tools at their disposal that allow them to work faster, more accurately, and more profitably. In this article, we will consider how these modern technologies affect traffic arbitrage, which approaches are currently in trend, and why they bring real benefits to professionals in this field. The basics of artificial intelligence and machine learning To understand how these technologies can be useful in traffic arbitrage, it is important to understand their basic principles. Artificial intelligence (AI) is...

Lead Panda Media continues to introduce you to the leaders of the affiliate industry, and this time our C-level show features a special guest - Inna Gagarin, Co-owner and CEO of G. Partners. She can be safely called the queen of iGaming, because since 2010, Inna has not only built a successful business in the field, but also become one of the most influential leaders in the industry. We discussed many personal and professional topics with Inna, including: Why is success not always about expertise? In the interview, Inna shares interesting thoughts on iGaming, noting that many talented people do not consider themselves experts. As she notes, brilliant people are often introverts, which does not prevent them from creating extraordinary products and influencing the industry. iGaming in the modern world: accessibility and responsibility Inna will also talk about how iGaming...

To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

Does flooding the web with good offers and favorable rates no longer work? Yes, due to the high competition, companies are forced to stand out in a different way. One of the proven methods of attracting attention is to enter the media. Does everyone who just wants to make money on arbitrage and not bother with unnecessary things need media coverage? Perhaps not. But for an experienced webmaster who has been in traffic for a long time, who has a lot of connections and who rests only at conferences and arbitration meetups, media has a completely different meaning. Each company has its own tasks in terms of media presence. Some quietly develop a blog, others attend all the nearest events. But what is the purpose of all this? What goals do companies pursue when they go public? And what conclusions...