In the modern world of digital marketing and traffic arbitrage, one of the key topics is cloaking. This article covers the basics of cloaking in the context of traffic arbitrage and will help you understand how to choose the right tools to use this technology effectively. An introduction to cloaking in traffic arbitrage First of all, let's take a look at what cloaking is and why it has become so important in the traffic arbitrage industry. Cloaking is a technology that allows you to hide the true content of a web page from search engines or other bots by showing different content to humans and robots. This creates an opportunity for marketers and traffic arbitrageurs to attract an audience using a variety of methods and strategies. Topic Relevance Understanding of cloaking has become relevant due to the constant development of...

Affiliate marketing is one of the most effective ways to make money online. This guide will be your reliable assistant on your way to success in this field, whether you are a beginner or already experienced. What is affiliate marketing and why is it important? Affiliate marketing — is a way of making money by promoting the products or services of third-party companies. It is important because it allows you to earn money without owning your product. Affiliate marketing is based on the principle of profit sharing between advertiser and affiliate. You promote a product or service and receive a commission for sales or other user actions. Affiliate marketing is based on the principle of profit sharing between the advertiser and the affiliate. Types of Affiliate Marketing Partnership Programs: Specialized programs where the advertiser provides partners with promotional materials. Referral...

CPA (Cost Per Action) – is an advertising payment model in which you are only charged for performing a specific targeted action. These actions can range from placing an order, making a purchase, downloading or viewing a price list, to registering on the site, filling out a request form with contact information (phone or email) or requesting a callback. How CPA networks work There are three key players that interact on a CPA platform: Advertiser: This participant places an offer of cooperation, known as an offerer, on the platform. Webmaster: His role is to research the available offers, select the right one and respond to the offer. CPA Network: It is an intermediary that ensures fair compliance with the terms of cooperation and monitors the fulfillment of obligations of participants. The main task of a webmaster is to entice potential...

Created great content, uploaded it to your channels, and... silence. No traffic, no lead generation, not even normal feedback. Although the SEO guy says: "Content is king". And Google is also in no hurry to rank you. You know? The problem is that traditional KPIs like "sales from an article" don't work for a cold audience (who doesn't know you, doesn't search for you, and doesn't trust you). And even SEO traffic is not the main character here. What to measure then? How to understand that the content is being promoted correctly and is gaining momentum, even if there are no requests for it yet? Is it possible to predict the effect of an article that no one is looking for yet? Let's figure it out gradually. Who is a cold audience and what is it doing here? Cold audience...

Tired of hearing about Temu, where everything has already been bought before you? In 2025, Ukrainian CPA will change dramatically, having grown out of scrolling banners: instead of hackneyed offers, we'll have local stories, TikTok uploads, and "yesterday's delivery." Why CPA in e-commerce is still alive and active in Ukraine In 2025, Ukrainian e-commerce is not just staying afloat - it has learned to squeeze out leads even when other players are putting their business on hold and catching drawdowns. CPA is still in the game because it's not about "dumping for luck" but about a clear reaction to the market. The war, hryvnia fluctuations, constantly relocating brands, broken delivery chains - all this is no longer "force majeure" but a background. This is why CPA works: you are paid only for the result, not for abstract promises. If you...

Once upon a time, TikTok was associated with teenage dancing, strange challenges, and questionable humor. But that's long gone. Today, TikTok is not just a video platform, but a powerful marketing tool. And while "serious" brands are cautiously holding on to Facebook and Instagram, it is TikTok that gives a chance to restart the image, restore trust, or even revive a business of any size. In this article, you will see real cases of Ukrainian brands that have used TikTok and changed their perception of themselves dramatically. Some of them were successful. Some - not. However, each case is worthy of attention. Why TikTok has become a platform for image relaunch TikTok works according to a unique logic: it doesn't matter how many subscribers you have. If the video is interesting, it will get views. The algorithm opens the door...

In order not to feel like a dinosaur in the world of SEO when it comes to "cannons", "indexing", or "keyword difficulty", it is important to know the key terms. That's why this mini-dictionary was created for you. There's no water here, just 20 terms that will help you speak the same language as your marketing team and make strategic decisions with an understanding of the SEO context. When numbers speak: analytics and metrics To make informed decisions, feelings and visual observations are not enough. You need to see a certain coordinate system. These are the metrics that allow you to evaluate the effectiveness of content, prioritization of topics, and user behavior in numbers: Search Volume The number of search queries for a particular phrase per month. Indicates demand, market interest, and the size of the potential audience. For example,...

Think you've seen it all at iGaming conferences? Try your chances against Lucifer himself. The gates of iGB Live will open in London on July 2-3, 2025, and at stand G22, Hell Partners with an offer that cannot be refused: if you beat the Devil, you will not leave empty-handed. This is not a stand. This is a lair. A hell cave where fire meets style, rules are broken, and the bravest come out with deals hotter than cocktails in a bar. Your luck, wit, and charisma are tested here. And only the most daring will receive approval from Lucifer himself. The game: "Beat the Devil" Five cards. One choice. No chance of replay. Go into the fire and complete five mini-challenges - devilishly sophisticated to test your reflexes, intuition, and chutzpah. Choose a card. Take the challenge. Win. Or...

For months now, AI has been a tool that has been making a real difference in the way digital teams work - from freelancers and startups to experts with over twenty years of experience. And while large companies have more resources to experiment with AI in their work, small teams make every decision critical: they more carefully assess what can be outsourced to AI and where human expertise is important. This article will be a practical guide that will help you figure out how to implement AI efficiently, without toxic layoffs and losing the right people. What is realistic to delegate to AI Routine analytics and reporting Analytics is one of the first areas where AI can immediately yield tangible results. Small teams usually lack the manpower to aggregate data from various sources (Google Analytics, Facebook Ads, CRM, etc.), create...