The latest episode of ROI Night Show brought together mega interesting characters from the aff-industry for crazy interactions and frank conversations about business. From insights to "Arbitrage Picasso" The episode started with a guest of Lana Rossi, the founder of Conversion Club, who spoke about her unique approach to organizing arbitration events. Listening to her is a pleasure... The most exciting part of the show was the game, where the Crocodile game, drawing, laughter and marketing met. Representatives of Apps4You and TEQUILA lit up the room with their charisma, which you should appreciate! Only giggles? No, there will be pain too! Epic moment where participants received electric shocks for wrong answers about their companies. Among the interesting facts that were revealed during the game: TEQUILA has a corporate villa in Cyprus and plans to open in Bali Apps4You processes more...

Imagine the situation: you've written a series of blog articles, uploaded several podcasts, and are posting on social media every day. But when you look at your CRM, there are no sales. The logical conclusion? "The content doesn't work." And this is where most companies make a fatal mistake: they measure a cold audience with warm metrics. Content at the start is not about instant checks. It's about being seen for the first time, remembered, and returned. It does not "close" deals, it starts warming up. So, the KPIs here are completely different: time on page, repeat visits, depth of listening, reactions, and shares. So the question sounds different: not "are there any sales from this," but "do you start warming up a cold audience so that in a few steps it will bring sales?" Why may there be no...

The user doesn't look, they scroll. If you don't catch them right away, you don't exist. While you're still saying "hi, everyone," the user has already swiped twice. In TikTok, Reels, and Meta feeds, no one "watches a video" - everyone watches in seconds. And these seconds count for lead generation. The algorithms are tough and straightforward: if a video doesn't grab attention from the first 2-3 seconds, its display is reduced by several times. In TikTok, it's called early hold rate, in Meta - engagement time per view, but the point is the same: if you don't keep the user at the start, you won't get any coverage, clicks, or sales. On average, the decision to "watch or continue" is made at 1.7-2.5 seconds. And if the first frame is a boring face, a long introduction, or a black...

Buyers, creatives, and content specialists sing love songs to ChatGPT. Today, artificial intelligence saves time, helps to find fresh ideas and test advertising hypotheses, but it is important to know how to set tasks for it to make this love 100% justified. In this guide, you will learn how to write effective prompts to get useful insights and cool results. What ChatGPT can do for creatives and offers Artificial intelligence is able to quickly analyze advertising creatives, generate new ideas, and create convincing offers for your target audience. For example, if your old creatives have stopped working, a clear promo to ChatGPT can help you look at the product in a new way and find another "key" to the audience. Mini-case study: Imagine that your CTR for banners advertising a detox tea has dropped. You enter: "Evaluate this banner and...

Yesterday we were writing emails on our own. We were sitting in a document, writing headlines like "5 reasons not to ignore us" and praying for a 12% open rate. And today, you connect GPT, drop in a database, click generate, and you have 1000 customized emails as if they were personally written by Sales from Apple. A.I. has entered email marketing quietly but firmly. You no longer need to beat the "emotional, but not cringe" out of a copywriter. You don't need to spin the "Learn More" and "Redeem Bonus" buttons into 10 options anymore. Now you need one thing: to competently build the "CRM → prompt → profit" link. And we will now show you exactly how this is done in 2025. Without unnecessary pathos, just examples, tools, and a little magic. AI has invaded an email shop...

Dubai is once again the epicenter of the hottest events for the affiliate community! From February 23 to 27, alongside SiGMA Eurasia and Affiliate World Dubai, you will be able to attend a series of exclusive events - from elite networking and entertainment activities to private meetings with top industry players. This is a unique opportunity to network, discuss trends and simply enjoy the atmosphere of luxury, drive and business acquaintances in the heart of Dubai. We have also prepared a 20% promo code for you. Read to the end to find out! February 23 Deep Dive Dubai by SiGMA 📍 Deep Dive Dubai 📆 09:00 - 12:00 Tickets: by invitation only An exciting dive in the deepest diving pool in the world? That's what you need to get started! With a depth of 60 meters and a volume of...

Does the time of posting affect the success of a video? Let's take a look at this question and determine when it's best to post content on TikTok to get into the Recommendations and maximize your reach. TikTok is a promising social network TikTok has revolutionized the user-generated content space with short videos, trendy dances, and sketches. The platform, created in 2017 by the Chinese company ByteDance, was initially targeted at a youth audience. According to Statista, by the end of 2024, TikTok had 2.05 billion users, and this number is growing. According to Smart Sights analytics, TikTok ranks third in terms of interactions in the world, behind only WhatsApp and Instagram. In Ukraine, more than 9.4 million people aged 18 to 55 use TikTok (Forbes). Read also how to make money on TikTok in our previous material. Why is...

The iGaming niche has proven to be one of the most profitable in the field of affiliate marketing in recent years. But is it possible for a beginner to make money on gambling and betting? Yes, it is possible! In this guide, you will learn how to monetize gambling and betting offers. We will tell you about the most effective traffic sources in 2025, explain the differences in the target audience, teach you how to create attractive creatives and avoid the most common mistakes in this niche. How much can you earn by promoting gambling and betting offers? Profits in this area can vary from several thousand to tens of thousands of dollars. It depends on many factors: the chosen GEO, the optimization strategy, the number of creatives and their relevance, as well as the experience of the affiliate himself....

CPA network SalesDoubler has been developing in the world of affiliate marketing for over 12 years, offering webmasters top tools and a wide range of offers. The company's pool includes such profitable verticals as E-commerce or FinTech, and this year SalesDoubler affiliate network has targeted the Crypto niche and is adding new crypto offers to its affiliate program catalog. Crypto direction is a trend in affiliate marketing The cryptocurrency market is currently experiencing the so-called Bull Run, a period of active price growth. Bitcoin recently broke through its all-time high, reaching $100,000, and Web3 continues to grow rapidly with many new projects. This is a time when everyone is eager to invest in cryptocurrencies. However, you can make money on crypto not only through trading. Webmasters can earn money online by setting up advertising campaigns and launching their own websites...