They sit at SEO meetups, nod when they hear crawl budget and clustering, but then google it at three in the morning. We've collected all the questions that newbies are afraid to ask SEOs and given them to a person who isn't afraid to answer them directly. We talked to Head of SEO Andriy Krasovsky, no foreplay, just facts and tips that will work if you want to develop in this direction. How long do you really have to wait for SEO results? It depends on the niche and geography. On average, it takes 3-4 months to see the first tangible results. But this is not a dogma. You can speed up the process, for example, by using a drop-down domain that is at least 1 year old and has a similar theme. If you do the right redirects and...

Imagine this: you're on Instagram, you see an ad for a digital marketing course, you click, you sign up... And meanwhile, the arbitrageur receives his reward - for signing you up. And now imagine: you can be in the place of this arbitrator. And it all starts with one simple word - offer. What is an offer? An offer is an offer from an advertiser to promote a specific product or service in exchange for a reward. In simple words: an offer is something that needs to be "sold" to get cash. A product, a subscription, a game, a financial service - all of these can be offers. Why offers are important The offer itself: defines what you will get paid for; tells you what kind of audience to look for; helps you build an advertising strategy. A business needs...

When geopolitics is a game changer In the global economy, events that seem local can have consequences for entire industries on the other side of the world. Online gambling is one of the most change-sensitive industries: the reaction to political crises is always instantaneous. That is why today it is worth taking a closer look at the growing tension between India and Pakistan. At the moment, we are only talking about the threat of war, not its inevitability. However, the signals are too loud to ignore. Military clashes have resumed in Kashmir. The leaders of both countries are exchanging aggressive statements. Military exercises near the border are held in a clear show of force. In such circumstances, responsible business should ask itself not "will there be a war" but "what will we do if it starts." Why is it important...

Want to take your first steps in arbitration but don't know where to start? Budget is one of the most important aspects that will help you build a successful strategy. So, how much money do you need to start in arbitration, what costs should you consider and how to avoid common mistakes. Let's figure it out together with a seasoned buyer who secretly told us how to get into arbitration! Reliable partner Choosing a reliable affiliate program is the first important step in arbitrage. Pay attention to the reputation of the program. Read reviews, research forums and groups on social media where arbitrage specialists share their experience. It is equally important to find out about the commissions offered by the program. Competitive commissions can significantly affect your income. Choose programs with products that are interesting to you or those that...

LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

The arbitration market has changed significantly over the past year, and even more complex challenges are expected to come. Problems have become commonplace across all verticals. Gambling After the changes in the rules, Google Play switched to PWA applications, which significantly increased competition. Financial offers Faced with new laws that complicate the work for both webmasters and users. Gut feeling under pressure The level of upsells is falling, affiliates are closing, and large teams are increasingly switching to SS/Trial models. Mobile subscriptions Faced with new regulatory requirements, which makes it difficult to acquire traffic. Gut feeling: what markets should not be considered and why you should pay attention to Asia It has become more difficult to work in Europe and Latin America. These regions are constantly flooded with traffic, and working relationships quickly burn out. There are two options: constantly...

In today's world, where online communication has become an integral part of our lives, it is important to create a safe and high-quality space for interaction. Users expect platforms to provide them with a comfortable experience, protect them from unwanted content, and uphold ethical standards. How exactly is this achieved? The processes that go on behind the scenes are crucial for building trust in platforms and their development. In this article, we will look at the role and importance of moderation, its types, and its impact on the modern digital space. What is moderation? Moderation is the process of controlling and managing content published on online platforms. The main goal is to ensure that materials comply with the rules of the resource and protect users from inappropriate content, such as spam, insults, or misinformation. Through moderation, platforms create a safe...

What are blockchain and nodes? In the world of cryptocurrencies, nodes have long ceased to be just a technical element. Now it is an opportunity to earn money, test new technologies, and improve your knowledge of Web3. Nodes in the blockchain are computers that store information about transactions and ensure the operation of the entire network. They verify and confirm every transaction. Imagine blocks as “pages” in a book where all transactions are recorded. Nodes help to organize these pages into a reliable and unchanging chain. It's quite simple: the basis of any blockchain is decentralization. If a project launches all nodes independently, it is no longer a blockchain but a centralized system, where it is difficult to talk about independence and security. But when nodes are launched by users from different parts of the world, the network becomes more...

Representatives of the iGaming world are returning from the annual conference in Malta. Industry leaders in B2B and B2C categories were recognized at the Sigma Awards 2024. This award ceremony brought together companies that demonstrate innovation, growth, and influence in their industry. Wondering who won the top prizes? Check out the full list of winners below. 🏆 B2B Awards Winners Game Studio - BGaming BGaming was recognized as the best studio for creating innovative games. Their unique approach to the development of slots and table games combines high quality graphics with game mechanics that cannot but captivate the audience. Virtual Sport Provider - Pragmatic Play Pragmatic Play received the award for advanced solutions in the field of virtual sports. Their products feature realistic match simulations that engage players through dynamic content. Marketing Solution - Bazoom Bazoom is recognized for innovative...