The topic of the relationship between the professions of a targeting specialist and an arbitrageur in the field of Internet marketing is a hot topic and causes a lot of discussions among specialists. Both professions require in-depth knowledge of advertising and marketing, but the key skills, tasks and goals of these specializations differ significantly. Let's take a look at why not every targeting specialist can become a successful arbitrageur. The main differences between targeting and arbitrageurs A targeting specialist develops and implements targeted advertising strategies on social media and other platforms to attract potential customers to a product or service. The main task of a targeting specialist is to set up advertising campaigns in such a way that they hit the target audience as accurately as possible, increasing the likelihood of a sale. An arbitrageur, on the other hand, works...

How to effectively cooperate with bloggers in traffic arbitrage One of the most effective methods of driving traffic to arbitrage offers is cooperation with bloggers. This approach is relevant for all niches, but it is the most popular in the product and gut sectors. Nevertheless, depending on the type of offer, this model can be considered for almost any vertical. The essence of the method is that a blogger's page (for example, an Instagram account) acts as an advertising platform for promoting an offer. The target action here is almost always the transition to the landing page with the offer and conversion into a purchase/order/payment for services. A promotional post is similar to native integration and is perceived by the audience with more trust than impersonal advertising. It is also important to understand that the image of the blogger himself...

Motivated traffic is a type of audience that acts under the influence of certain incentives or motivational factors to perform a certain targeted action and receive a reward for it. This type of traffic is often used in the context of app and program promotion. For example, arbitragers may offer users a reward for installing a certain APK file or performing certain actions in the application. After completing the targeted action, users receive the promised reward. At the same time, arbitrageurs can receive their reward from the affiliate network for the traffic they bring or for successfully acquired users. Motivated traffic creates a benefit for both parties: users get something in exchange for their action, and arbitrageurs get the opportunity to earn money on this type of traffic. So, there are two main types of motivated traffic: User motivated traffic:...

Content is a real gold asset that can work for you 24/7, bring in leads, and pay for itself for years. Your articles and other materials can become a magnet for customers, and it is quite realistic to implement this on your platform or in media relevant to your target audience. Content as a strategic investment: why now? Content is not only an expense, but also an investment that grows in value, like real estate. Because what is content? It is any valuable information: posts, videos, guides, infographics, or podcasts that build trust and attract traffic from search engines and social networks. People read blogs before buying because they can find more niche and honest reviews there, not just banners. No matter how you look at it, digital content has the currency of attention: it keeps the audience engaged, feeds...

For most people, 2025 was a year of turbulence, fatigue, and constant adaptation. But not for Dima, Head of Growe Partners, who is used to looking at the year not through the calendar, but through numbers, metrics, and internal achievements. At a time when the industry was struggling for stability, he was setting his own records: working closely with partners, closing ambitious deals, and at the same time managing to achieve the legendary 1% in Whoop Recovery, an achievement that only 0.5% of users can boast. We talked to Dima about his year in numbers: how many campaigns really mattered, which metrics skyrocketed, what AI gives real ROI, whether mistakes are really mistakes, and how many days in 2025 he was truly happy. Spoiler: 364 out of 365. This is a conversation about a changing industry, about work that has...

December always sounds different. Some people turn on classical music to stay focused, others listen to Slipknot to get into “maximum productivity” mode, and still others listen to jazz, which smells like warm garlands and prosecco. We asked representatives of Ukrainian digital, marketing, and creative industries what music they listen to on workdays and what gets them in the New Year spirit. The result is here! A true anthology of December soundtracks: from piano classics to 2000s pop-punk, from Dorofeeva to Frank Sinatra, from hard rock at the beginning of the month to a jazz finale. In short: this is a playlist in which everyone will recognize themselves or their mood this December. What are you listening to right now while you work: one track or one genre that keeps you focused? Ivan Zayets I love listening to YouTube playlists...

You scroll through your feed and suddenly you see a virtual influencer. He has millions of followers, collaborations with top brands, and he responds to comments almost 24/7. It sounds like fiction, but it's already reality. Artificially created characters, AI influencers and brand bots, are no longer just a joke and are gradually entering the mainstream. And by 2026, they will not only complement the work of people, but in some cases may even lead advertising campaigns. Data from the Famesters agency confirms the trend: 48.7% of marketers are already using AI in their influencer campaigns, and 62.9% plan to connect AI in the near future. Global AI marketing revenues in 2024 reached $36 billion, and are predicted to exceed $100 billion by 2028. So brands are clearly betting on algorithms that can create emotions. In this article, we will...

In PR, there is no "undo" button. One phrase said in the wrong tone, one unverified figure, one nuance that "wasn't clarified in time," and you're already getting a call from the CEO, a journalist, or a lawyer. Or, worse, from all three at once. This is the reality that every novice PR specialist faces. Not because they are bad at their job, but simply because mistakes are costly in this line of work, and speed sometimes trumps common sense. That's why professionals always have their "pre-publication ritual": a short but strict checklist that takes three minutes but saves weeks of stress. In editorial offices, it's called "insurance." In PR departments, they call it "armor." For beginners, it can be the most cost-effective way to avoid damaging their reputation from the outset. Clarity of the message: is it clear from...

When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...