Advertising arbitrage, or traffic arbitrage, is the process of monetizing Internet traffic by converting it from one earning model to another, usually from pay-per-click (CPC) or pay-per-view (CPV) to action-based (CPA) models. A person who engages in advertising arbitrage is called an arbitrageur. The common perception is that arbitrageurs make money by buying and selling traffic (buying it at a low price and selling it at a higher price), but in fact the essence of their job is to manage the risk associated with converting traffic into leads. If the conversion rate is low, the arbitrageur makes no profit and, in fact, suffers a loss. What an Arbitrageur Does Abitrageurs perform the following tasks: Research the target audience; Analyze competitors' strategies and approaches in the chosen niche; Track current trends and successful techniques; Select the most appropriate traffic source; Design...

Crypto arbitrage is like Star Wars: you either make it through anti-fraud and ban moderation or you get burned at launch. Facebook, Google, Twitter - each platform has its own rules of the game, which often change without warning. And when it comes to crypto offers, anti-fraud systems are particularly sensitive. In this article, there is no theory for beginners. Only practical methods that help experienced websites to work stably: how to bypass moderation, what raises CR, which platforms are currently converting the best and what really helps to stay in the game. And in the end, there is a bonus: an affiliate program that does not interfere with your work but helps you stay afloat even when others are simply merging. Facebook, Google, Twitter - a game of survival If you've ever poured crypto through Facebook or Google Ads,...

Let's figure out how to properly set ChatGPT, MidJourney, and Runway queries to get the best possible results. Artificial intelligence is already making life easier for those who know how to use it. But most people don't go beyond queries like "is there a global conspiracy?"or"draw a red cat in anime style". To unlock the full potential of AI, we have prepared a guide with three most popular tools: ChatGPT for text, MidJourney for images, and Runway for videos. We will tell you how to write prompts correctly and make the results more unique and accurate. How to get adequate text from ChatGPT ChatGPT is one of the most powerful chatbots that can help with anything from writing historical essays to coding websites or developing marketing strategies. However, there is a caveat: sometimes it produces non-unique texts or just a...

Interested in expanding your Facebook and Instagram ad campaigns? This is often a challenging task. It is important to note that expanding campaigns on Meta is not only about increasing the budget and tracking results, but also about steadily increasing costs while maintaining the set performance indicators. Whether you're looking to reduce your cost per action (CPA) or increase your return on advertising spend (ROAS), the techniques below will help you increase your budget and boost these key metrics. Read on for our analysis of 5 proven methods and successfully scale your ad campaigns. Create audiences at the campaign level This method requires that you have been using broad targeting for some time and noticed a decrease in its effectiveness. If you haven't done so, the first step is to launch a new campaign to find your audience. Enable the...

The use of geography in sales today is an important and popular tool in the hands of marketers. Users share information about themselves on social networks, and their behavior can be tracked by IP addresses. They use Maps and Search to find the right product or service. All this makes geographic targeting possible. It makes advertising messages more targeted, which helps marketing campaigns drive more conversions. What is geo-targeting? Geo-targeting is a web development and online marketing algorithm that delivers content based on the user's geographic location. This mechanism for displaying ads and content allows you to segment your target audience as accurately as possible. At the simplest level, it is the use of consumer location data (country, city). More precise geolocation information allows you to collect even more data about the visitor and his interests, which helps to make...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...

In 2025, good creativity is no longer enough - it is important to know what exactly works for competitors, how long it runs, and what landing page is behind the ad. Otherwise, budgets and unnecessary tests will be wasted. That is why SPY services remain the main tool for traffic research. They provide quick insights into the market, save time on analytics, and allow you to launch proven campaigns. In this article, we have collected 5 best spy services for arbitrage in 2025 with real pros and cons, without water, adapted to the needs of arbitrageurs. So, check this list to see if you know all the services and maybe it's time to switch to a more convenient one. Tyver Spy A tool for those who work with advertising and want to see the whole picture. Tyver is a universal...

Six months ago, artificial intelligence in marketing was associated with simple chatbots, template banners, and standard email campaigns. It was used mainly for technical tasks, but today everything has changed. AI has become a tool that helps to come up with ideas, create content, and build communication in a new way. Now it's not enough to just come up with an idea. You also need to explain it to AI, choose the right tool, and create an ad that will really catch the audience. How it works in practice - we share examples of recent campaigns. WWF Ukraine: empty toy sets instead of endangered species WWF Ukraine together with Nebo ideas agency rethought the popular GPT Doll trend, in which users created images of dolls using AI. But instead of bright characters, the team offered a different solution: animal modeling...

We are on the verge of a spring when the affiliate and arbitrage sphere will be teeming with top conferences and events. Industry professionals have already started planning trips to Dubai, Spain, or Prague to exchange insights and gain new knowledge. March 2026 on the calendar is a strategic hub where the new markets of Asia, Latin America, and Europe intersect. We have selected eight events that will turn into your investment: from exclusive sessions with leaders to global summits. This is your chance not only to hear about trends, but also to become part of them. The most anticipated highlights TT Meetup Dubai 2026 When: March 3-4, 2026 Where: Dubai, UAE This event focuses on innovative approaches to affiliate marketing with an emphasis on social media and search arbitrage. Participants will have access to sessions from industry leaders who...