Google Tag Manager is a multifunctional tool. Do you need to track user behavior on your website? Track the number of clicks. Or test a new callback form? Google Tag Manager will help you with all of this. In this article, we will analyze how this tool is used in traffic arbitrage. What is Google Tag Manager? Google Tag Manager is a free tool from Google that allows you to add, update, and manage tags on your website or mobile app without having to change the code of the resource itself. Tags are code snippets that are used to track user activity, send data to analytics systems, and for other marketing purposes. Their importance for advertising campaigns is undeniable. Stages of creating and customizing tags Creating and setting up tags in Google Tag Manager consists of several important steps. Starting...

PPC is an interesting beast: everything may be going well, and then any unsuccessful combination of PPC campaign parameters and the conversion page leads to inefficient spending of your budget. Let's look at typical mistakes made by PPC specialists and ready solutions to avoid them. You don't remove ineffective keywords This is especially noticeable in large accounts, where it's difficult to identify ineffective keys. Such a mistake often leads to undesirable consequences: It creates a negative perception for those who click on your ad, go to the site, and do not find the information they need. Such advertising campaigns, aimed at conversion pages, can cause low effectiveness, an increase in cost per click, and a decrease in account quality rating. To prevent similar situations, it's important to set strict rules for yourself and clearly understand the purpose of using each...

Another scandal in gambling. A famous Bollywood actor was detained for advertising a betting app. This time, a high-profile money laundering case happened in Mumbai. The Indian authorities spend a lot of money to fight the total popularity of iGaming in the country. And it is not surprising - every arbitrage expert knows that this is one of the most profitable Tier-3 GEOs for this vertical. A few months ago, the police took on 47-year-old Bollywood star Sahil Khan. He is accused of popularizing and promoting Lion Book, a sub-brand of the country's largest shadow iGaming operator MahadevBook. Help: Who is Sahil Khan? The Bollywood actor gained popularity after starring in the Indian films Style and Excuse Me. Khan is also known for the Stereo Nation music video Nachange Sari Raat. But arresting the actor was not so easy. It...

An effective way to attract viewers' attention is video ads at the beginning, middle, and end of videos. Let's find out what these formats are, how they function, and what their benefits are for advertisers. Prerolls This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service. Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching. Midrolls A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds....

Understanding affiliate advertising and how to use it on LinkedIn Affiliate advertising is a form of online marketing where individuals or companies earn revenue by promoting the products or services of others. This can be done on a variety of media platforms, including social networks such as LinkedIn. When you use LinkedIn, you introduce third-party products or services to your audience, earning commissions on each purchase made through your unique referral link. Effective earnings through LinkedIn affiliate programs depend on building a strong, active community. You need to establish yourself as an experienced and reliable professional who shares valuable knowledge and ideas with your followers. When promoting affiliate products, it's critical that they are consistent with your brand and that you are confident in their quality. Followers will appreciate your recommendations and are likely to make a purchase using your...

It is called a new macro trend. However, arbitrators prefer to stay away from it. But we would say - in vain! After all, the esoteric vertical is already bringing millions to arbitration. According to the Kyiv International Institute of Sociology, 43% of Ukrainians believe in horoscopes and psychics. And last year alone, Ukrainians installed esoteric apps worth a hundred million dollars. On LinkedIn, there is already a fresh report on the development of the astrology apps market, which clearly shows a steady growth of the market until 2031. Even fashion does not stand aside: the Schiaparelli brand uses direct quotes from astrology on clothes, the director of Dior is inspired by tarot cards, and the latest show by Rick Owens in Paris is completely imbued with religious and mystical themes. Surprised? But that's not all. We have prepared a...

Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

You can monetize your platforms in several ways: sponsored posts, advertising, selling products, or consulting services. However, one of the easiest ways to make money is to use the best affiliate programs. Let's highlight the reasons for the popularization of affiliate marketing as a profitable monetization area: It is a multi-billion dollar market. In the United States alone, spending on it reached more than $8 billion in 2022, which is three times more than it was ten years ago. According to Rakuten, more than 80% of advertisers have affiliate programs. This industry is responsible for over 16% of e-commerce orders. Keep reading to find out which affiliate program to choose. What are affiliate programs? Affiliate marketing programs are referral programs through which a publisher (or blogger) earns an affiliate commission by promoting a business's products. To get started with affiliate...

Webmasters who run advertising campaigns through Google Ads often face strict quality control of these ads. Most of the time, ads are checked automatically, using systems based on artificial intelligence, not by humans. Google is overly cautious, suspecting even the most reliable advertisers of possible violations. In this article, we analyze in detail what types of advertising Google classifies as a “grey area” that can lead to restrictions or complete account blocking, and talk about white methods of traffic acquisition. Google Ads policies aimed at advertisers and their content sometimes affect even legitimate businesses Google is known for its strict control over account credibility, payment methods, and other elements. The platform also actively filters account data for links to controversial market niches and affiliate marketing. Although Google officially considers the use of affiliates to promote specific offers or services as...