10 february 2026
Video marketing trends for 2026 that cannot be ignored
Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...