The internet is overflowing with stories of how someone launched a bundle, poured a couple hundred dollars into advertising - and got a profit of several thousand. This is not a fairy tale. This is traffic arbitrage. But before dreaming of golden mountains, it is worth to understand what it is in general, whether it is real to earn on traffic arbitrage, how much arbitrageurs actually earn - and how much you need to invest to start. Traffic arbitrage is a way to earn money on the Internet, in which you buy traffic cheaper than you sell it. Simply put: you attracted a user in an advertising campaign for 20 rubles, and the affiliate program paid you for this lead 50. The difference is your net profit. Today arbitrage is a full-fledged business. Some people still have it as a...

Traffic arbitrage is when you bring customers to an advertiser for a reward: for example, a percentage of sales or a fixed amount for a certain targeted action. Arbitrage can be white, gray, or black. Today we will talk about gray traffic arbitrage: let's understand what it is, how it differs from white and black arbitrage, who uses it, and how. What is gray arbitrage? First, let's understand what white and black arbitrage are. White arbitrage is when a webmaster uses standard methods of attracting customers that are not prohibited by affiliate programs: for example, contextual or banner advertising. White arbitrage offers do not mislead users in any way. Black arbitrage is when a webmaster uses prohibited methods of attracting users. For example, clickander: when a person goes to the advertiser's website automatically, without clicking on the ad. Or when...

Keywords have long set the direction of any content. In times of all these algorithmic upheavals, their importance has not just not decreased — it has grown to new heights. Even in TikTok, where all the magic seems to be based solely on visuals, keywords play a significant role. If you want TikTok promotion to really give a boost, and the video to work in both search and recommendations, you need to combine everything: content, presentation, keywords, description, text, and sound. How does TikTok read the meaning of a video? If you think TikTok SEO works the same way as Google, forget it. At the end of 2025, the platform finally switched to full context analysis. The algorithm reads the voice via ASR, recognizes the text in the frame using OCR, compares it with the description via NLP, and ranks...

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IQ test scams are another old but very popular method of fraud that is actively developing and taking on new forms in 2024. Let's take a look at how these scammers work. "Take a test and find out your IQ" is a classic approach of fraudsters So, we enter "Take an IQ test" into the search engine and come across headlines like "The most accurate test" or "Recommended test": The first page looks very attractive, which immediately inspires trust. Next, you are asked to complete twenty simple questions that are clearly inferior in complexity to the real test. You're given only 20 minutes to answer, which adds to the tension and forces you to stay focused - a classic scheme to prevent users from running away early. After completing the test, you'll be asked to enter your email address to...

In PR, there is no "undo" button. One phrase said in the wrong tone, one unverified figure, one nuance that "wasn't clarified in time," and you're already getting a call from the CEO, a journalist, or a lawyer. Or, worse, from all three at once. This is the reality that every novice PR specialist faces. Not because they are bad at their job, but simply because mistakes are costly in this line of work, and speed sometimes trumps common sense. That's why professionals always have their "pre-publication ritual": a short but strict checklist that takes three minutes but saves weeks of stress. In editorial offices, it's called "insurance." In PR departments, they call it "armor." For beginners, it can be the most cost-effective way to avoid damaging their reputation from the outset. Clarity of the message: is it clear from...

Telegram traffic arbitrage is one of the most effective tools for monetization in the financial vertical. Here you can work with a variety of providers, use advanced strategies and optimize advertising to get a stable profit. But how to choose the best bundles to work in Telegram? In this article, we will talk about key approaches and strategies that will help you achieve success in arbitrage. What is traffic arbitrage in Telegram? The essence of arbitrage in Telegram comes down to attracting traffic from different sources and redirecting it to different offers. In the messenger pour on goods, services, financial offerers. The main advantage of Telegram is the anonymity of users. For arbitrage, this means minimal risks of account blocking and loyal advertising moderation. Add to this a low entry threshold and high conversion rate. Therefore, Telegram is almost an...

A media buyer or traffic manager – is a specialist in launching advertising campaigns, running campaigns and attracting traffic from various sources. This profession is very important and popular - today, almost every digital agency needs its own media buyer. So, the main responsibilities of a media buyer usually include: Closing deals with the best advertising prices and negotiating contracts. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Specializing on a particular social network (e.g., Facebook). Analyze many advertising platforms. To fulfill all of these responsibilities, a media buyer must have several skills - the ability to work with popular traffic sources and evaluate the effectiveness of purchased traffic, understand the metrics and software of most modern advertising tools. Analyze...

December is the “last train” for professional development in 2025, are you ready to jump in? At the end of the year, there will be many landmark conferences and events that combine networking, fresh cases, trends and cool business opportunities. In this guide, we tell you which events are worth attending, where they will be held and what they will be remembered for. SiGMA South Asia 2025 This is the top conference for the South Asian market, covering both iGaming and the affiliate sector. The event takes place at the prestigious Cinnamon Life at City of Dreams in Colombo, Sri Lanka. Conference attendees will receive valuable information on opportunities to enter one of the fastest growing regions in the world, learn about local trends, partnerships and technologies. Date: November 30 – December 2, 2025 Cost: $348 to $920 (depending on...