Everyone wants to "show results," but instead they show themselves with perfect lighting, retouched numbers, and no hint of fakery. Such texts resemble not the work of marketers, but a LinkedIn post about "successful success." And while it sounds nice, it doesn't add to credibility. A good case study is not a press release with pathos and clichéd phrases. It's a documentary with characters, mistakes, changes in plans, and figures that you're not ashamed to share. It should contain life, not corporate glitter. The problem is that brands are often afraid to look imperfect. And this is how they ruin themselves. Because trust is not born of perfection, it is born of honesty. A case that does not inspire trust is more damaging than its absence. Let's see what five common mistakes in case study content turn a success story...

The arbitration market has changed significantly over the past year, and even more complex challenges are expected to come. Problems have become commonplace across all verticals. Gambling After the changes in the rules, Google Play switched to PWA applications, which significantly increased competition. Financial offers Faced with new laws that complicate the work for both webmasters and users. Gut feeling under pressure The level of upsells is falling, affiliates are closing, and large teams are increasingly switching to SS/Trial models. Mobile subscriptions Faced with new regulatory requirements, which makes it difficult to acquire traffic. Gut feeling: what markets should not be considered and why you should pay attention to Asia It has become more difficult to work in Europe and Latin America. These regions are constantly flooded with traffic, and working relationships quickly burn out. There are two options: constantly...

Metricool recently conducted an extensive social media analysis based on data from 87,600 personal and professional accounts, one million videos, and 73,000 carousels. All this to answer the question: "What does it take to get videos into recommendations?". Spoiler alert: it's not daily posting and videos under 15 seconds. From this material, you will learn: Why carousels and images are important for promotion; What is the optimal video length; Which format is most engaging for users; Useful tips to help with promotion. Video Analysis: Key Figures, Best Time to Publish, and Ideal Video Length Everyone knows that video length and posting frequency affect the likelihood of getting into recommendations, but few people know exactly how. Let's take a look at the figures offered by Metricool's research. What is the recommended video length? Hint. It depends on the length of the...

Some brands have a tone of voice that sounds like a friend writing "are you going for coffee?", while others sound like a corporate robot that addresses you as "you" even in a push notification. And the point is not in the wording, but in the feeling and thought that is left after it. Tone of voice is how a brand communicates with the user and works on their impression. For example, let's think about the tone of Starbucks, Grammarly, or Monobank communications, which is the same example of how to communicate with the user in a cool and proper way. But how to do it right and not make mistakes? So, let's figure out what are the five common mistakes in tone of voice that scare people away even when they don't realize it. Mistake: Youthful youthfulness This is...

Casino affiliate programs have become a cornerstone in the digital marketing landscape of the gambling industry, offering a win-win situation for casinos and marketers alike. As we enter the year 2024, the competition between affiliate programs is fiercer than ever, and each is striving to offer their affiliates the best deals possible. This guide takes an in-depth look at the best casino affiliate programs of 2024, highlighting the benefits, features and strategies to make the most of your affiliate marketing efforts. What are casino affiliate programs? Casino affiliate programs are a symbiotic partnership between online casinos and third-party marketers, known as affiliates, who use their digital platforms to promote casino offerings. This model relies on the digital footprint of affiliates, which may include websites, blogs, forums or social media channels, to extend the reach of casino services to a wider...

Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

Kick streaming platform: Twitch's new competitor Since its launch in 2011, Twitch has grown to become the dominant live streaming platform, especially in areas such as video game streaming, cybersports, and music streaming. The platform, which is now part of Amazon, has gained immense popularity, to the point where many well-known streamers have been able to turn their hobbies into full-fledged careers. Not long ago, many Influencers were actively moving their Instagram followers to Twitch. But as of October 2022, Twitch has imposed restrictions on gambling streams, allowing them only if they have a U.S. license. Getting banned is getting easier by the day, and adapting to the new rules is getting harder. Therefore, it is time to look for alternatives. One such alternative is Kick, which we will tell you about in more detail today. Kick: A new round...

For several years now, arbitrage specialists have been actively earning money by attracting traffic to applications in Google Play and AppStore by all possible methods. During this time, specialized stores have appeared where you can buy or rent such applications, as well as the services of professional developers to order. Large arbitrage teams attract programmers and designers for the mass creation of applications. Also, affiliate programs actively offer webmaster apps to maintain a constant flow of traffic to their offers. Now the choice of applications is huge: choose anyone, attract traffic to it, and earn! But the process is not as simple as it seems. Let's understand what pitfalls can arise when choosing an arbitrage app. What's an app In the arbitrage world, the term "Apps" refers to a special mobile application that can be downloaded to a smartphone via...

Farming accounts is the most important part of arbitrage. The role of a farm account manager is underestimated and rarely discussed. Nevertheless, in 2024, no arbitration team can function without account farming, which is supervised by the farm department. Let's take a look at how to become a farmer and what tasks they face. What is account farming? Account farming is the creation and management of social media accounts, imitating the actions of a real user. With the development of technology and the improvement of artificial intelligence, social networks are getting better at recognizing accounts created to promote prohibited advertising or spam. Therefore, farmers need to constantly find new ways to bypass these algorithms. As recently as 6-7 years ago, no one thought about “artificial intelligence” and the rules of advertising on social networks. The word “farmer” simply did not...