In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

What is a cryptocurrency seed phrase? How it works and how to secure it A seed phrase (seed phrase) is a sequence of 12 or 24 random words that contain information necessary to recover a lost or damaged cryptocurrency wallet. It is also known as a mnemonic phrase and is considered a security key for digital assets held in personal custody. Sometimes the seed phrase is called a “recovery phrase” or “backup phrase”. Some people use this term as a synonym for a private key, which is a mistake, because they are different things. What is important to know? A cold wallet protects your crypto assets at the time of use, which makes your transactions safe, isolated from the Internet and, accordingly, from viruses and hackers. You can break it or lose it, and your money won't go anywhere. The...

  Mobile apps have long been a part of our daily lives, providing a wide range of services and features that can be done online. The competition in this market is only getting stronger every year, and today the success of an app's popularity depends not only on its design, functionality and other convenient tools inside the app, but also on a well-constructed marketing strategy. In our article, we will review the most popular and used mobile promotion tools that will be relevant in 2025, share effective ways to engage your audience and show you how to achieve fast and effective promotion. Mobile app promotion methods Mobile app promotion includes a set of actions focused on attracting new customers and keeping existing ones in the app. The main point of app promotion that differentiates it from the promotion of regular...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

Traffic arbitrage is one of the most dynamic and lucrative segments in digital marketing. It is based on buying traffic on one platform and reselling it on another, often to promote a specific product or service. Verticals in traffic arbitrage play a key role in determining the destinations and market segments that arbitrageurs can target to maximize profits. Below is an overview of the main aspects related to verticals in traffic arbitrage. What are Verticals in traffic arbitrage? Verticals in the context of traffic arbitrage refer to specific niches or market industries. These can be, for example, health, beauty, finance, gaming, and many others. The vertical determines the type of product or service that will be promoted through arbitrage. The choice of vertical affects the arbitrage strategy, choice of advertising platforms, methods of attracting traffic, and the potential profitability of...

The iGaming market has always been a fiercely competitive field, but the pressure has only been growing in recent years. There are more and more teams, budgets are becoming more aggressive, Facebook's auction is overheating, and the cost of user acquisition is skyrocketing. Buyers are noticing that classic approaches no longer work as well as they used to, and successful cases are becoming the exception rather than the rule. So what's going on? WWLeads decided to find out. Could the iGaming market be oversaturated? Unlike e-commerce or gutra, where demand can decline depending on trends, gambling always has a stable pool of users. But here is what is changing: The number of new products and operators is growing Everyone wants to grab a piece of the market. Advertising is becoming more expensive Due to competition, rates are rising, and platforms...

Traffic arbitrage is the process of buying traffic at one price and selling it to another person for a profit. This is possible because traffic is usually sold to companies that are essentially buying customers for their products. Companies buy ads from networks that specialize in advertising, such as Amazon Ads. When a customer or consumer clicks on an ad, the ad network gets paid. Most of these ads are paid per click. You will be the source of customers and consumers who click on these ads. You get paid when a customer clicks on an ad or buys a product from the advertiser. You get paid when a customer clicks on an ad or buys a product from the advertiser. Market Fact: According to eMarketer, digital ad spending continues to grow globally, exceeding $455 billion in 2021. How to...

Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

Are you launching a Facebook ad campaign and already imagining a “roulette” with an uncertain outcome? Of course, a couple of days after launching the campaign, you will see a profit or loss, but you can have more guarantees right from the start by choosing “the right” format. There are different types of advertising, and it's not just a matter of “checking a box” in Ads Manager. It's a tool that determines whether your campaign will be successful or whether it will be wasted or banned. Choosing the right format increases CTR by 40-50% and ROAS by half. Let's break it down step by step: from campaign goals to real-life cases, so you can launch campaigns without any worries. Campaign goals: the basis for all types of advertising The campaign goal is one of the first actions in Ads Manager,...