29 november 2023
Target, targeted advertising and its role in social media: A complete guide
Preparing the voiceover
Target and targeting: what is it? Targeting is a marketing term that means targeting advertising messages to a specific audience that moves within the specified parameters. Targeted advertising, or targeting, provides the ability to fine-tune advertising campaigns according to the specific demographic, interests, and behavioral characteristics of the target group. Targeting on Instagram and other social media Targeted advertising plays an important role in social media, in particular on popular platforms such as Instagram, Facebook, Twitter, and others. Due to the huge number of users, these platforms provide an opportunity for active advertisers to customize their campaigns to reach the exact audience that will be interested in their offers or products. Peculiarities of targeting on Instagram Demographic characteristics: Instagram allows you to set up targeting by age, gender, location, and language. Interests and Behavior: You can target your audience based...