A media buyer or traffic manager – is a specialist in launching advertising campaigns, running campaigns and attracting traffic from various sources. This profession is very important and popular - today, almost every digital agency needs its own media buyer. So, the main responsibilities of a media buyer usually include: Closing deals with the best advertising prices and negotiating contracts. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Specializing on a particular social network (e.g., Facebook). Analyze many advertising platforms. To fulfill all of these responsibilities, a media buyer must have several skills - the ability to work with popular traffic sources and evaluate the effectiveness of purchased traffic, understand the metrics and software of most modern advertising tools. Analyze...

Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...

Today, direct contact with a brand is delayed: first impressions are formed through AI responses, snippets of reviews, and third-party mentions across various channels. Trust is partly beyond the company's direct control and is read by users long before they click. At this point, the role of artificial intelligence becomes much more significant: the image is not simply displayed — it is interpreted, aggregates reputation, is retold in other people's words, and highlights recurring patterns in feedback and mentions. Brand reputation goes beyond the role of a marketing consequence and becomes part of the first contact. AI reads and scales all signals simultaneously, making the distinction between promotion and reputation functionally irrelevant. How AI affects brand trust At the level of audience interaction, the changes affect not just one process, but the entire architecture of contact. These are not point...

According to recent observations and research, the marketing funnel is becoming a more flexible system due to changes in buyer behavior and new technologies. It is becoming longer due to multichannel marketing and user personalization, but at the same time it brings higher sales and loyalty. Many experts argue that businesses with cyclical approaches, such as the Loop model, achieve better results through long-term customer engagement, so let's take a closer look at this. What is a marketing funnel? A marketing funnel is a model of the buyer's journey from first contact to purchase and clear loyalty. It includes concepts such as TOFU (top of funnel), MOFU (middle of funnel), BOFU (bottom of funnel), and the post-sale stage for repeat interactions. The marketing funnel is not linear: customers “jump” between communication channels, go back, and may pause their interest in...

Content marketing always tracks user behavior, which is constantly changing. In the past, we searched for information and clicked on “blue links,” which meant that content marketers optimized texts for search results. User behavior is constantly changing and has done so again in 2026 due to the growing popularity of AI tools. Millions of users are already searching for ideas, products, and everything else through ChatGPT, Perplexity, or AI Overviews. This means that marketers must adapt to the new realities. We have compiled the new content marketing trends that will be relevant in 2026. Let's explore them together! Trend: Zero-visit visibility will be a key factor in 2026 Experts have already predicted this trend and pointed out that “zero-click experiences will become the majority of users' online paths.” And the numbers confirm this. Today, despite the fact that Google processes...

Mobile proxies are a unique opportunity not only to bypass blocking and anonymization but also to create a so-called "proxy farm" to earn money. By setting up your servers and offering connection services to others, you can develop a lucrative business. In our review, we will explore how to effectively organize a proxy farm to make money and what financial results can be expected from such activities. What are mobile proxies? A proxy acts as an intermediary between the end user and the web page being accessed. Mobile proxies are real IP addresses issued by mobile Internet service providers to their subscribers. This means that any requests to the Internet made by a user pass through the mobile operator's network under their unique IP. As a result, websites see these requests as coming from standard users. What is a mobile...

In recent years, TikTok has evolved from a platform for entertainment to a powerful tool for making money. Thanks to its huge audience of over a billion users worldwide, TikTok offers great opportunities for content monetization. Tiktok users can participate in challenges, become brand ambassadors, withdraw money from TikTok, and use various methods of earning money, such as promoting services/products, monetizing live broadcasts, and collaborating with brands through advertising integrations. Earlier, we have already written an article on the topic of earning money on TikTok, and today we want to familiarize you with the monetization opportunities on this platform in more detail. Benefits of TikTok social network TikTok has a huge base of active users around the world, which allows you to attract an audience from different countries. The platform provides a wide range of editorial tools that allow even...

IQ test scams are another old but very popular method of fraud that is actively developing and taking on new forms in 2024. Let's take a look at how these scammers work. "Take a test and find out your IQ" is a classic approach of fraudsters So, we enter "Take an IQ test" into the search engine and come across headlines like "The most accurate test" or "Recommended test": The first page looks very attractive, which immediately inspires trust. Next, you are asked to complete twenty simple questions that are clearly inferior in complexity to the real test. You're given only 20 minutes to answer, which adds to the tension and forces you to stay focused - a classic scheme to prevent users from running away early. After completing the test, you'll be asked to enter your email address to...

The beaches of Europe, top sports teams, and numerous monuments included in the list of world cultural heritage are all in sunny Spain! Today we will delve into the atmosphere of Spanish cities, learn about the inhabitants of this country, their customs and rituals, and raise the issue of the economy: we will analyze the prospects of Spaniards, their opportunities and working conditions in the local market for webmasters. Basic facts Spain occupies the extreme southwestern part of Europe, bordering France, Portugal, and Andorra, and has the mountainous Pyrenees. The kingdom also shares a border with Morocco in the North African region. Rich in sea coasts, Spain hugs the Atlantic Ocean to the northwest and the Mediterranean Sea to the south and east. The country maintains a monarchical system under the rule of the king, but real power lies with...