Creativist is a person who creates new, original ideas, concepts, products or services. His task is to come up with non-standard solutions that attract attention, inspire the audience and help solve complex problems. Creatives are in demand in many fields, from marketing and advertising to IT and entertainment. In today's world, where competition is growing and consumer attention is becoming a valuable resource, creatives play a key role. Let's understand who creatives are, what their responsibilities are and how to become a professional in this field. The main thing that unites all creatives is the ability to generate fresh, original ideas and bring them to life. The key qualities of a creative Creative thinking. Ability to think outside the box and find new approaches. Wide horizons. Knowledge in different fields helps creatives to combine ideas and find unique solutions. Adaptability....

Arbitrage slang: Common terms that every media buyer should know Due to the specific nature of the work and the frequent use of the same terms in certain areas of business, there is a need to simplify these terms. "Simplification" means making words more understandable or shortening complex phrases. The formation of individual slang does not bypass the field of traffic arbitrage. Media buyers, in many ways, are creative individuals, so their slang is very diverse. Let's take a look at what all the key abbreviations in the world of arbitrage mean. General terms of arbitrage slang Affiliate program, can be considered as a kind of contract between an advertiser and a webmaster (arbitrageur), which provides control over the fulfillment of obligations on both sides. An advertiser is a person or company that owns a certain product or service and...

Crypto Vertical: What you need to know when working in traffic arbitrage Cryptocurrencies first captured the public's attention in early 2009 when Bitcoin, now the most famous cryptocurrency in the world, entered the digital money market. This topic was particularly interesting due to a 2011 article in Forbes magazine, which dubbed Bitcoin the "currency of the future" and became the starting point for the widespread popularization of cryptocurrencies. Today, blockchain technologies have found application in various business areas, and in some countries, cryptocurrencies have been officially recognized for payments. It is possible to make money on cryptocurrencies not only through mining or investments. Traffic arbitrage is also becoming an increasingly popular method of earning money through the promotion of crypto offers. Let us consider this vertical in more detail. Characteristics of Crypto Vertical High Payouts: The crypto vertical can generate...

Text-to-speech services have become indispensable tools for creating audio content. They help to turn text into natural speech, which is useful for bloggers, YouTube video authors, teachers, and visually impaired people. With the help of such services you can easily create voiceovers for videos, audiobooks or presentations. They work on the basis of artificial intelligence and speech synthesis, offering a wide range of voices and languages. In this article, we will take a look at the top 5 free text-to-speech voiceover services, their features and limitations. ElevenLabs - the most popular service for text voicing If you need a quality text dubbing tool, ElevenLabs is one of the best options. It offers realistic synthesized speech, ideal for creating audiobooks, dubbing videos, and other tasks. Thanks to artificial intelligence technology, the service provides natural sounding voices and supports more than 40...

Metricool recently conducted an extensive social media analysis based on data from 87,600 personal and professional accounts, one million videos, and 73,000 carousels. All this to answer the question: "What does it take to get videos into recommendations?". Spoiler alert: it's not daily posting and videos under 15 seconds. From this material, you will learn: Why carousels and images are important for promotion; What is the optimal video length; Which format is most engaging for users; Useful tips to help with promotion. Video Analysis: Key Figures, Best Time to Publish, and Ideal Video Length Everyone knows that video length and posting frequency affect the likelihood of getting into recommendations, but few people know exactly how. Let's take a look at the figures offered by Metricool's research. What is the recommended video length? Hint. It depends on the length of the...

The internet is overflowing with stories of how someone launched a bundle, poured a couple hundred dollars into advertising - and got a profit of several thousand. This is not a fairy tale. This is traffic arbitrage. But before dreaming of golden mountains, it is worth to understand what it is in general, whether it is real to earn on traffic arbitrage, how much arbitrageurs actually earn - and how much you need to invest to start. Traffic arbitrage is a way to earn money on the Internet, in which you buy traffic cheaper than you sell it. Simply put: you attracted a user in an advertising campaign for 20 rubles, and the affiliate program paid you for this lead 50. The difference is your net profit. Today arbitrage is a full-fledged business. Some people still have it as a...

Cinematic cuts on TikTok have long been a popular trend that garners millions of views. But how to make a business out of it? Monetization of such content is not as easy as it may seem, as TikTok changes its algorithms, and not all authors can consistently maintain the efficiency of their funnels. In this article, we analyze how the slicing niche works today, which regions are best suited for such content, and how to automate video creation for convenience and stable income. Why movie slices on TikTok remain popular Movie reels have become one of the most versatile content formats that can be easily adapted for different platforms. TikTok, Instagram Reels, YouTube Shorts, and even Telegram - everywhere the audience is happy to watch short excerpts from famous movies. But the popularity of such content has its reasons. Influence...

Reddit is a global phenomenon that has been popular for many years. It is a combination of a forum and a social network in the top of the most visited websites in the world, along with Amazon, TikTok, Yahoo, and other leading online platforms. In this article, we will analyze the potential of advertising on Reddit Ads. We will give step-by-step instructions on how to launch advertising campaigns in your account and share information on where to buy ready-made accounts for promotion. Read on so you don't miss out! Reddit audience statistics The Reddit platform was created in 2005 as a place to discuss various topics. The project was launched with an investment of $100,000 from the American business incubator Y Combinator. As of August 2024, Reddit has more than 267.5 million weekly users and 73.1 million daily active users....

Imagine you've already brought a person to your website. The CTR looks solid, the traffic is flowing smoothly, and the click-through rates are flashing beautifully in the analytics. But there is a caveat: there are zero sales. This is the moment when most marketers sigh and think: "Okay, we need another creative" or "The offer is weak". But it's not. The problem is deeper. 92-98% of users never buy the first time. They come in, look, scroll, doubt, compare, and... leave. This is where the main game begins. Retargeting is your second chance. It decides whether the user will return or forget about the brand forever. In this article, we'll analyze how to build an effective retargeting strategy: from audience segmentation and the right creatives to timing that really works. If you do everything right, the first click will not...