Young top managers often make the same mistakes, which leads to problems in their companies. However, thanks to the speech of Roman Ostrovsky, CBDO Global 1win, we now have a clear understanding of how to effectively manage an iGaming business and what actions to avoid. Any business is a complex organism, all the processes and nuances of which are sometimes unknown even to its founder. The development of this organism requires great professionalism and dedication, as there are no trifles in this business: even a small mistake can lead to huge losses, reputational or financial. In the fairly young iGaming industry, the rules of the game are even more blurred. After all, even companies that we consider giants often do not have even a few decades on the market. Nevertheless, people who have built iGaming holdings know more about this...

For several years now, arbitrage specialists have been actively earning money by attracting traffic to applications in Google Play and AppStore by all possible methods. During this time, specialized stores have appeared where you can buy or rent such applications, as well as the services of professional developers to order. Large arbitrage teams attract programmers and designers for the mass creation of applications. Also, affiliate programs actively offer webmaster apps to maintain a constant flow of traffic to their offers. Now the choice of applications is huge: choose anyone, attract traffic to it, and earn! But the process is not as simple as it seems. Let's understand what pitfalls can arise when choosing an arbitrage app. What's an app In the arbitrage world, the term "Apps" refers to a special mobile application that can be downloaded to a smartphone via...

Traffic arbitrage is when you bring customers to an advertiser for a reward: for example, a percentage of sales or a fixed amount for a certain targeted action. Arbitrage can be white, gray, or black. Today we will talk about gray traffic arbitrage: let's understand what it is, how it differs from white and black arbitrage, who uses it, and how. What is gray arbitrage? First, let's understand what white and black arbitrage are. White arbitrage is when a webmaster uses standard methods of attracting customers that are not prohibited by affiliate programs: for example, contextual or banner advertising. White arbitrage offers do not mislead users in any way. Black arbitrage is when a webmaster uses prohibited methods of attracting users. For example, clickander: when a person goes to the advertiser's website automatically, without clicking on the ad. Or when...

The 2026 edition of the AffPapa iGaming Awards gathered leading companies from across the iGaming affiliate industry in Madrid on May 20. During the official ceremony at Real Casino de Madrid, Big Betty Partners was awarded the title of Marketing of the Year 2026, in recognition of the company’s consistent visibility strategy, partner-focused communication, and large-scale campaign execution. The award became one of the evening's key highlights. It reflected a broader industry trend: affiliate programs today compete not only on traffic performance but also on brand presence, media influence, and the ability to build long-term partner ecosystems. For Big Betty Partners, the recognition marks another stage in developing a scalable affiliate structure built around communication, creative marketing, and sustainable growth. Building a Recognizable Presence in the Affiliate Market Over the past year, Big Betty Partners significantly expanded its media and...

The internet is overflowing with stories of how someone launched a bundle, poured a couple hundred dollars into advertising - and got a profit of several thousand. This is not a fairy tale. This is traffic arbitrage. But before dreaming of golden mountains, it is worth to understand what it is in general, whether it is real to earn on traffic arbitrage, how much arbitrageurs actually earn - and how much you need to invest to start. Traffic arbitrage is a way to earn money on the Internet, in which you buy traffic cheaper than you sell it. Simply put: you attracted a user in an advertising campaign for 20 rubles, and the affiliate program paid you for this lead 50. The difference is your net profit. Today arbitrage is a full-fledged business. Some people still have it as a...

Traffic arbitrage is buying traffic on one resource and then reselling it on another to make a profit. The essence of the method is to buy advertising traffic at a low price and resell it at a higher margin. In the modern Internet space, there are more and more opportunities to make money. Traffic arbitrage is one of them and is characterized by high efficiency, especially with the right approach. The main characteristics of traffic arbitrage First, traffic arbitrage allows you to make money without creating your product, content, or website. Your role is to efficiently buy advertising traffic on one platform and resell it on another at a higher price. Secondly, this method of earning is very flexible. You can choose different platforms, types of ads, and audiences and work in different geographical locations. This allows you to quickly...

Before discussing budgets, it’s worth understanding the basics: what ad formats exist on Telegram and how they differ. Currently, there are three: ads in Telegram Mini Apps Sponsored Telegram Ads (official format) advertising posts in channels Each works in its own way, and your choice significantly impacts the results. 1. Sponsored Telegram Ads (official format) Telegram’s official ads are the simplest format. A short text of up to 160 characters marked “Sponsored.” These ads appear in channels with an audience of 1,000 or more subscribers and can lead to a Telegram channel, website, or chatbot. This format is suitable for a wide range of products—from educational courses to services and subscriptions. Telegram does not collect detailed user data by design. Because of this, targeting here is much less precise than on traditional advertising platforms. In fact, you’re working more with...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

In recent years, TikTok has evolved from a platform for entertainment to a powerful tool for making money. Thanks to its huge audience of over a billion users worldwide, TikTok offers great opportunities for content monetization. Tiktok users can participate in challenges, become brand ambassadors, withdraw money from TikTok, and use various methods of earning money, such as promoting services/products, monetizing live broadcasts, and collaborating with brands through advertising integrations. Earlier, we have already written an article on the topic of earning money on TikTok, and today we want to familiarize you with the monetization opportunities on this platform in more detail. Benefits of TikTok social network TikTok has a huge base of active users around the world, which allows you to attract an audience from different countries. The platform provides a wide range of editorial tools that allow even...