Before discussing budgets, it’s worth understanding the basics: what ad formats exist on Telegram and how they differ. Currently, there are three: ads in Telegram Mini Apps Sponsored Telegram Ads (official format) advertising posts in channels Each works in its own way, and your choice significantly impacts the results. 1. Sponsored Telegram Ads (official format) Telegram’s official ads are the simplest format. A short text of up to 160 characters marked “Sponsored.” These ads appear in channels with an audience of 1,000 or more subscribers and can lead to a Telegram channel, website, or chatbot. This format is suitable for a wide range of products—from educational courses to services and subscriptions. Telegram does not collect detailed user data by design. Because of this, targeting here is much less precise than on traditional advertising platforms. In fact, you’re working more with...

The arbitration market has changed significantly over the past year, and even more complex challenges are expected to come. Problems have become commonplace across all verticals. Gambling After the changes in the rules, Google Play switched to PWA applications, which significantly increased competition. Financial offers Faced with new laws that complicate the work for both webmasters and users. Gut feeling under pressure The level of upsells is falling, affiliates are closing, and large teams are increasingly switching to SS/Trial models. Mobile subscriptions Faced with new regulatory requirements, which makes it difficult to acquire traffic. Gut feeling: what markets should not be considered and why you should pay attention to Asia It has become more difficult to work in Europe and Latin America. These regions are constantly flooded with traffic, and working relationships quickly burn out. There are two options: constantly...

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

Parsing Telegram channels – 8 bots for parsing Telegram has about 700 million monthly active users and more than 300 thousand different channels. In total, the audience of channels reaches 1.7 billion subscribers. This is due to the fact that users often subscribe to many channels and chats at the same time. In order to effectively find the target audience and optimal channels for advertising, creating newsletters or attracting subscribers to your group, specialized Telegram parsing services are used. What are parsers of Telegram channels and chats? A parser is software designed for automated data collection according to certain criteria. It transforms the collected information into an easy-to-analyze format. In the context of Telegram, parsers are used to extract data from chats, channels, subscriber lists and publications. These tools allow you to efficiently find and organize information about your target...

Neural networks for text-to-speech voiceovers are reaching a new level - offering users realistic and high-quality voice synthesizers. Need to voice content for a video? Or create an audiobook? For this and other purposes, you will find a lot of solutions. In this article, let's look at the top 10 best platforms for text voicing with AI. Including - services in which Russian and Ukrainian languages are available. Why is quality text scoring important? Do you want to make successful content in 2025? Then you can't do without quality text voiceover. This is true for advertising, training materials, video presentations, audiobooks. Well-voiced text makes any information an order of magnitude more accessible and attractive, increases brand recognition, user engagement. For business, top voiceover is not only an improvement in communication. High-quality multimedia content is easily perceived, memorized and improves sales....

Enter the world of Fansly - a platform where creativity and interaction with followers can bring sustainable income! The algorithm for creating an account on Fansly is simple: register, verify your age, and start sharing unique content. Fansly's user-friendly interface makes it easy for creators to navigate and manage their profiles. This platform is ideal for artists, models, and other creatives who want to monetize their work. With the ability to define your goals and audience, build genuine connections, and tailor your interactions, Fansly empowers you to effectively promote your profile. Follow our tips and start your Fansly adventure today! What is Fansly? Fansly is a popular platform for content creators that allows them to monetize their content. During the controversy surrounding the banning of adult content on OnlyFans, many adult content creators migrated to Fansly, helping it gain traction...

  Mobile apps have long been a part of our daily lives, providing a wide range of services and features that can be done online. The competition in this market is only getting stronger every year, and today the success of an app's popularity depends not only on its design, functionality and other convenient tools inside the app, but also on a well-constructed marketing strategy. In our article, we will review the most popular and used mobile promotion tools that will be relevant in 2025, share effective ways to engage your audience and show you how to achieve fast and effective promotion. Mobile app promotion methods Mobile app promotion includes a set of actions focused on attracting new customers and keeping existing ones in the app. The main point of app promotion that differentiates it from the promotion of regular...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

What is a cryptocurrency seed phrase? How it works and how to secure it A seed phrase (seed phrase) is a sequence of 12 or 24 random words that contain information necessary to recover a lost or damaged cryptocurrency wallet. It is also known as a mnemonic phrase and is considered a security key for digital assets held in personal custody. Sometimes the seed phrase is called a “recovery phrase” or “backup phrase”. Some people use this term as a synonym for a private key, which is a mistake, because they are different things. What is important to know? A cold wallet protects your crypto assets at the time of use, which makes your transactions safe, isolated from the Internet and, accordingly, from viruses and hackers. You can break it or lose it, and your money won't go anywhere. The...