The thought of shadowbanning on social media platforms like Facebook, Telegram and Instagram is causing concern among users and business owners. It has become one of the most discussed topics, but what is this phenomenon really? Is it a myth, or is it a real problem that can be faced? Let's get to the bottom of it. Definition of "shadowban" Shadowbanning is the invisible restriction of access to content or reduction of its reach on social media without notifying the user. A general overview of the issue The problem of shadowbanning affects not only regular users, but also marketers, bloggers, and businesses in general. As audience reach becomes smaller, it affects engagement and ultimately profits. Myths about shadowbanning Myths and misunderstandings about shadow bathing The topic of shadowbanning is surrounded by numerous myths and misunderstandings. Let's take a look at...

How does Google Maps work? In the first part of the article, we already figured out that this is not an additional option, but a separate lead generation channel. Let's move on to the main question: by what rules does Google choose the three who end up in the Local Pack? Unlike classic SEO, where algorithms remain complex and partially closed, Google acts quite transparently in local search. The company officially confirms three key factors that affect business rankings in Google Maps. They are called the “big three”. These three criteria determine whether you will be in the top 3 or remain out of sight. Relevance - how well your profile meets a specific user request. Distance - how physically close you are to the person looking for a service. Visibility or authority - how well your business is known,...

Almost 46% of all Google searches are local. People are not looking for information, but for solutions here and now. “Marketing agency Kyiv”. “Coworking nearby”. “Business card printing Lviv”. And the first thing they see is a map. For businesses, this means that if you are not in the top block of Google Maps, for a part of the audience you do not exist. And here it is important to understand: the Google Maps algorithm works differently from classic search. The factors that help you rank in organic search have almost no effect on the position in the Local Pack - hence the block with a map and three companies at the top of the page. Local Pack - the hottest point of the funnel The block with a map is a premium area of ​​attention. It appears above the...

A long interview is not just one video, but 10–30 videos for TikTok, if you edit it correctly. Algorithms don't need perfect editing, they need meaning and emotion. That's why interviews work better than scripted formats. The main mistake is to edit the conversation like a trailer. On TikTok, each clip should stand on its own. In this article, we show you how to turn one conversation into a series of viral Reels and not waste the potential of the content. Which interviews are good for editing and which are not? Not every interview works equally well in a short video format. And it's not about the quality of the footage or the popularity of the speaker. Everything is determined by the structure of thoughts and the way a person speaks. Answers with a clear focus work best for Reels...

Advertising platforms in 2025 operate according to their own logic and moderation rules, and understanding these differences has a critical impact on whether an ad will pass moderation or be banned. Although Meta, TikTok, and Google appear to be simply different places to place ads, each platform has actually built its own philosophy of security, transparency, and user interaction. That is why the same ad can pass moderation perfectly on TikTok but be blocked on Meta, or vice versa. For some, nativeness is crucial, for others, it's the technical quality of the landing page, and for others, it's the behavior of the advertising account. In this section, we'll break down the specific requirements of different platforms, why they are so strict, and how their algorithms for evaluating creatives and landing pages work. This will help you understand: what you can...

2025 was the point where machine text finally merged with human text. Social networks, blogs, news sites are full of texts created not by hand, but by software. And if two years ago it seemed like a technological breakthrough, today the market is flooded with the same materials: smooth, well-structured, and absolutely without life. AI articles often look perfect, but they don't "breathe". They don't have the rhythm, intonation, and energy that keeps the attention. People read them with their eyes, but do not feel them with their hearts. And this is exactly what not only editors but also algorithms have begun to notice. Google no longer penalizes for the mere use of AI, but clearly distinguishes texts that have experience and human logic from those that are simply "done to spec." To maintain credibility and avoid becoming another content...

Sigma Rome this year looked like the Vatican for arbitrageurs: a holy place of power, where each stand is a small state with its own vibe, show and marketing rituals. The scale is crazy: several pavilions, hundreds of brands, and thousands of people simultaneously networking, catching contacts, handing out business cards, and looking for inspiration in the noise of Italian fanfare. Amidst this energy chaos is Anna, BizDev Leadpanda Media. This is the first conference of this scale for her, and she immersed herself in it to the fullest: networking without pauses, stands that amaze with creativity, parties where partners become friends, and Roman roads that cannot withstand such traffic. So, how was it? We found out everything! What are your impressions of Sigma Rome? Tell us everything The impressions are incredible! It was my first conference of this scale,...

November is the month when the affiliate industry enters the home stretch of the year in full swing. Then comes the New Year and the period when you want to rest more. Therefore, if you are still thinking whether it is worth taking time out of your work schedule for the sake of a conference in November, we will tell you about the benefits of this decision. We have collected 8 events that will definitely pay off - not only in contacts, but also in money. SiGMA Europe: focus on scale + romance of Rome When: November 3-6, 2025 Where: Fiera Roma, Rome, Italy SiGMA Europe is moving to Rome in 2025, and this is not just a change of location, but a restart in the format of a mega-event. The organizers promise 30,000 delegates, 1,200+ exhibitors, 4 conference stages...

SEO in 2025 continues to change rapidly. The process is strongly influenced by technology, artificial intelligence, and changes in user search behavior. Google is adapting to new antitrust requirements, the role of alternative search engines is growing, and the importance of EEAT factors is increasing. Algorithms are increasingly focused on user experience, loading speed, and intuitiveness of content. To stay in the top of search results, you need to take these trends into account and adapt your website promotion strategy. Attention to alternative search engines The search engine market is changing rapidly. Google is no longer the only undisputed market leader. Antitrust investigations, new technologies, and growing user interest in alternative platforms are opening up new opportunities for SEO. The impact of antitrust cases on Google Google is facing pressure from regulators, especially in the US and the EU. In...