How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...

Traffic arbitrage is a lucrative but challenging field, especially for those who are just starting out. Here are the 10 most common mistakes to avoid when starting out: Unclear strategy: Many beginners start without a clear plan or strategy, trying different methods without understanding which ones will be most effective. Wrong choice of niche and affiliate program: Choosing the wrong niche or affiliate program can lead to low conversions and profits. It's important to do in-depth research to choose the most suitable and profitable niche. Insufficient market research: Newcomers often do not conduct a sufficiently deep analysis of the market, competitors, and target audience, which can affect the effectiveness of advertising campaigns. Lack of campaign testing: Skipping the campaign testing process is a mistake as it helps to identify effective traffic channels and targeting parameters. Unspecified budget: Newbies often fail...

An affiliate program is a collaboration between a merchant and affiliates who promote and sell the merchant's products or services, receiving a commission in return. Here, a merchant is someone who offers a product or service and is willing to pay to promote it. An arbitrageur, webmaster, or affiliate is an intermediary who uses their channels to sell the merchant's goods or services, earning a commission. It is important to understand that an affiliate program and an affiliate network are different things, although they are often confused. Affiliate networks are aggregators of offers that act as intermediaries between webmasters and sellers. They monitor activity, manage payments, and help webmasters with link building. Most of these networks offer tech support and tools to track traffic and analyze results. Principles of work of the affiliate program The affiliate program is open to...

Advertising arbitrage, or traffic arbitrage, is the process of monetizing Internet traffic by converting it from one earning model to another, usually from pay-per-click (CPC) or pay-per-view (CPV) to action-based (CPA) models. A person who engages in advertising arbitrage is called an arbitrageur. The common perception is that arbitrageurs make money by buying and selling traffic (buying it at a low price and selling it at a higher price), but in fact the essence of their job is to manage the risk associated with converting traffic into leads. If the conversion rate is low, the arbitrageur makes no profit and, in fact, suffers a loss. What an Arbitrageur Does Abitrageurs perform the following tasks: Research the target audience; Analyze competitors' strategies and approaches in the chosen niche; Track current trends and successful techniques; Select the most appropriate traffic source; Design...

The types of advertising on the internet Internet advertising offers limitless opportunities to increase the turnover of your business and attract new customers. Choosing the right online advertising strategy can be key to your company's success. So, let's take a look at the different types of advertising you can use and give you tips to help you choose the most effective approach. 1. Social media advertising Social media platforms such as Facebook, Instagram, Twitter and LinkedIn have become powerful platforms for advertising. They allow you to connect with your audience, customize targeted ads, and measure results. When choosing this type of advertising, it's important to understand which social network best suits your business and how to properly engage with consumers. 2. Search engine advertising (PPC) Search advertising, such as Google Ads, allows you to display your ads in search results...

Even the most careful arbitrageurs occasionally face blocking of advertising accounts on platforms such as Google, Facebook, and TikTok. It can be difficult to restore access to a profile on these services, so many webmasters choose the safe way and immediately create agency profiles. In this article, we consider whether such accounts are really better than self-registration, in what situations they are indispensable, and how to use their capabilities effectively. The main differences Self-registered accounts are accounts that are created personally. They are usually pre-warmed up and "farmed" before being used for work. Agency accounts are advertising accounts created on behalf of agencies, such as marketing companies, rather than individual users. These accounts act as an intermediary between the webmaster and the advertising platform, and often have a higher level of trust than self-regs. What to choose: agency accounts or...

The Google Affiliate Filter is one of the oldest filters on the search engine. It is applied to likely affiliated sites. Help: The concept of affiliates was first formulated in 2007, when they were referred to sites participating in the Google AdSense contextual advertising system, but later the concept was transferred to the search engine. Google representatives are sure that affiliates are of no value to users, especially if they are part of programs for distributing their content among other resources, and this is noticeable when the search engine displays several sites with identical content at once. What is an affiliate site The meaning of the word affiliate is similar to the English word affiliate, which is where it came from, so today it is applied to a resource that does not provide users with new information about another source...

What is a cryptocurrency seed phrase? How it works and how to secure it A seed phrase (seed phrase) is a sequence of 12 or 24 random words that contain information necessary to recover a lost or damaged cryptocurrency wallet. It is also known as a mnemonic phrase and is considered a security key for digital assets held in personal custody. Sometimes the seed phrase is called a “recovery phrase” or “backup phrase”. Some people use this term as a synonym for a private key, which is a mistake, because they are different things. What is important to know? A cold wallet protects your crypto assets at the time of use, which makes your transactions safe, isolated from the Internet and, accordingly, from viruses and hackers. You can break it or lose it, and your money won't go anywhere. The...

Content maker profession: what is it and why is it interesting? Content maker is a relatively new and dynamically developing profession that has become important due to the digital growth of society. In the era of digital media and social networks, content has become the main tool for communication and marketing. Companies, brands, bloggers, and media need unique and high-quality content to attract and retain their audience. Content maker is a specialist who creates content for different platforms: Text Visual Audiovisual Multimedia. Content can be presented in the form of articles, videos, photos, podcasts, infographics, social media posts, and other digital material. The main goal of a content maker is to create interesting and relevant content that will be useful to the audience and draw their attention to the brand, company, or blogger. What does a content maker do? A...