What is a cryptocurrency seed phrase? How it works and how to secure it A seed phrase (seed phrase) is a sequence of 12 or 24 random words that contain information necessary to recover a lost or damaged cryptocurrency wallet. It is also known as a mnemonic phrase and is considered a security key for digital assets held in personal custody. Sometimes the seed phrase is called a “recovery phrase” or “backup phrase”. Some people use this term as a synonym for a private key, which is a mistake, because they are different things. What is important to know? A cold wallet protects your crypto assets at the time of use, which makes your transactions safe, isolated from the Internet and, accordingly, from viruses and hackers. You can break it or lose it, and your money won't go anywhere. The...

  Mobile apps have long been a part of our daily lives, providing a wide range of services and features that can be done online. The competition in this market is only getting stronger every year, and today the success of an app's popularity depends not only on its design, functionality and other convenient tools inside the app, but also on a well-constructed marketing strategy. In our article, we will review the most popular and used mobile promotion tools that will be relevant in 2025, share effective ways to engage your audience and show you how to achieve fast and effective promotion. Mobile app promotion methods Mobile app promotion includes a set of actions focused on attracting new customers and keeping existing ones in the app. The main point of app promotion that differentiates it from the promotion of regular...

The iGaming market has always been a fiercely competitive field, but the pressure has only been growing in recent years. There are more and more teams, budgets are becoming more aggressive, Facebook's auction is overheating, and the cost of user acquisition is skyrocketing. Buyers are noticing that classic approaches no longer work as well as they used to, and successful cases are becoming the exception rather than the rule. So what's going on? WWLeads decided to find out. Could the iGaming market be oversaturated? Unlike e-commerce or gutra, where demand can decline depending on trends, gambling always has a stable pool of users. But here is what is changing: The number of new products and operators is growing Everyone wants to grab a piece of the market. Advertising is becoming more expensive Due to competition, rates are rising, and platforms...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

Enter the world of Fansly - a platform where creativity and interaction with followers can bring sustainable income! The algorithm for creating an account on Fansly is simple: register, verify your age, and start sharing unique content. Fansly's user-friendly interface makes it easy for creators to navigate and manage their profiles. This platform is ideal for artists, models, and other creatives who want to monetize their work. With the ability to define your goals and audience, build genuine connections, and tailor your interactions, Fansly empowers you to effectively promote your profile. Follow our tips and start your Fansly adventure today! What is Fansly? Fansly is a popular platform for content creators that allows them to monetize their content. During the controversy surrounding the banning of adult content on OnlyFans, many adult content creators migrated to Fansly, helping it gain traction...

Virtual numbers are a convenient way to receive SMS messages without using a personal phone. They are suitable for registration on websites, social networks, messengers and other online services. In the article we will tell you how such numbers work, where they can be used and what SMS services are considered the best today. What are virtual numbers and why do you need them? Virtual numbers are phone numbers that are not tied to a physical SIM card. They work over the internet and are used to receive SMS messages on various online platforms. This is convenient when you do not want to use your personal phone number. For example, when registering on dubious sites, creating temporary accounts or working with traffic arbitrage. These numbers are especially relevant for users who value anonymity, as well as for business - for...

Ten years ago, Instagram was a place where we kept memories: morning coffee, vacation, new sneakers, a cat in the sun. The tape resembled a film — a little filtered, but sincere. Likes were collected more easily, algorithms did not dictate the rules of the game, and the word “SMM strategy” sounded more like something from the future. What exactly has changed in these ten years? Why has organic become unstable, polished visuals become suspicious, and video is the main driver of growth? And does modern Instagram have its own “new 2016” — a window of opportunity for those who know how to play by the new rules? We talked to practitioners about how the platform, the work of specialists, and user behavior have transformed. And why today social networks are no longer about posts, but about analytics, hypotheses, and...

Traffic spillover is the process of redirecting your audience from one channel to another, such as from TikTok to Telegram. This method is becoming increasingly popular among marketers and business owners due to its effectiveness in increasing audience reach and engagement. Traffic spillover from TikTok to Telegram: Basics and Strategies Why TikTok and Telegram? TikTok: A platform with huge potential for viral content, it allows you to quickly draw attention to a brand or product. Telegram: Ideal for deeper and more personalized interaction with audiences, delivering high engagement. Spillover Strategies: Quality content: Creating engaging and valuable content in TikTok that motivates users to go to Telegram. Use of CTAs: Clear calls to action in TikTok videos that point out the benefits of subscribing to the Telegram channel. Exclusivity: Offering unique content or special offers to Telegram channel subscribers that are...

Almost 46% of all Google searches are local. People are not looking for information, but for solutions here and now. “Marketing agency Kyiv”. “Coworking nearby”. “Business card printing Lviv”. And the first thing they see is a map. For businesses, this means that if you are not in the top block of Google Maps, for a part of the audience you do not exist. And here it is important to understand: the Google Maps algorithm works differently from classic search. The factors that help you rank in organic search have almost no effect on the position in the Local Pack - hence the block with a map and three companies at the top of the page. Local Pack - the hottest point of the funnel The block with a map is a premium area of ​​attention. It appears above the...