A media buyer or traffic manager – is a specialist in launching advertising campaigns, running campaigns and attracting traffic from various sources. This profession is very important and popular - today, almost every digital agency needs its own media buyer. So, the main responsibilities of a media buyer usually include: Closing deals with the best advertising prices and negotiating contracts. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Specializing on a particular social network (e.g., Facebook). Analyze many advertising platforms. To fulfill all of these responsibilities, a media buyer must have several skills - the ability to work with popular traffic sources and evaluate the effectiveness of purchased traffic, understand the metrics and software of most modern advertising tools. Analyze...

IQ test scams are another old but very popular method of fraud that is actively developing and taking on new forms in 2024. Let's take a look at how these scammers work. "Take a test and find out your IQ" is a classic approach of fraudsters So, we enter "Take an IQ test" into the search engine and come across headlines like "The most accurate test" or "Recommended test": The first page looks very attractive, which immediately inspires trust. Next, you are asked to complete twenty simple questions that are clearly inferior in complexity to the real test. You're given only 20 minutes to answer, which adds to the tension and forces you to stay focused - a classic scheme to prevent users from running away early. After completing the test, you'll be asked to enter your email address to...

Pin Up has banned the use of its trademark in Russia and 36 other countries. Pin Up Global, a gambling brand that operates in many countries around the world, has banned the use of its trademark in Russia and some other countries, such as: Afghanistan, Algeria, Angola, Aruba, Bonaire, Cambodia, China, Ecuador, Guyana, Indonesia, Iran, Iraq, Kuwait, Laos, Malaysia, Myanmar, Namibia, Nicaragua, and the United States, North Korea, Pakistan, Panama, Papua New Guinea, Philippines, Singapore, South Korea, St. Maarten, Sudan, Syria, Taiwan, Turkey, Uganda, Yemen, Zimbabwe. Till now, Pin-Up in Ukraine has been operating through two legal entities - Victoria Soft and Ukr Game Technology. On August 8, KRAIL revoked the license of Victoria-Soft LLC due to its ties with Russia. The reason was a letter from the Security Service of Ukraine. In it, the SBU provided KRAIL with data...

Traffic arbitrage is when you bring customers to an advertiser for a reward: for example, a percentage of sales or a fixed amount for a certain targeted action. Arbitrage can be white, gray, or black. Today we will talk about gray traffic arbitrage: let's understand what it is, how it differs from white and black arbitrage, who uses it, and how. What is gray arbitrage? First, let's understand what white and black arbitrage are. White arbitrage is when a webmaster uses standard methods of attracting customers that are not prohibited by affiliate programs: for example, contextual or banner advertising. White arbitrage offers do not mislead users in any way. Black arbitrage is when a webmaster uses prohibited methods of attracting users. For example, clickander: when a person goes to the advertiser's website automatically, without clicking on the ad. Or when...

There are thousands of channels in certain niches. How to break into the top 3 search results when competitors have already taken the first positions? Let's analyze Telegram SEO promotion using clear examples. Although Telegram does not use such complex algorithms as Google, it does not mean that Telegram SEO does not work. On the contrary, the right channel name, description, and structure can generate 20-30% of organic traffic every month. For affiliates in the in-game, betting, or crypto space, these are potential additional leads. How does the search for Telegram channels work? The algorithm of searching for Telegram channels consists of three stages: crawling public channels, indexing by keywords, and ranking by factors that can be controlled. Unlike Google search, there is no complicated E-E-A-T scheme, but there are clear technical rules that must be followed. Telegram's internal search...

In the days of 8-bit games, trust was built simply through word of mouth. Players shared their impressions with their friends, and this was what determined who was "good" and who was not. But today everything is different: instead of conversations in the yard, there are thousands of reviews in the digital space. And it is they who decide whether a new user will make their first deposit or pass by. For game providers, reputation has become a real battlefield. Each star on Trustpilot is an extra life, and each review is a chance to rise in the trust rating. That is why Trustpilot is the main arena where companies compete for the loyalty of players. NGM Game, as a slot game provider, knows this from experience: in a world where 71% of players trust brands with high ratings, reviews...

Mobile proxies are a unique opportunity not only to bypass blocking and anonymization but also to create a so-called "proxy farm" to earn money. By setting up your servers and offering connection services to others, you can develop a lucrative business. In our review, we will explore how to effectively organize a proxy farm to make money and what financial results can be expected from such activities. What are mobile proxies? A proxy acts as an intermediary between the end user and the web page being accessed. Mobile proxies are real IP addresses issued by mobile Internet service providers to their subscribers. This means that any requests to the Internet made by a user pass through the mobile operator's network under their unique IP. As a result, websites see these requests as coming from standard users. What is a mobile...

In a world where user attention span lasts about 3 seconds, long-form content turns into a goldmine for those who know how to present it and cut it correctly. TikTok and Instagram Reels generate more than 200 billion views every day, and brands that have mastered the art of turning long-form content into short-form content increase their ROI by up to 400%. Spoiler alert: it's not about magic, it's about a system. And the presentation of the people who create it. What is content and why has everyone become obsessed with short videos What is content? Ask any marketer and you will hear something about "a unit of important information for the audience". In fact, in 2025, content is what makes people stop scrolling and take action: like, smile, save, go to a page or catalog, make a purchase, etc....

How to drive traffic to binary options? Binary options are an industry with a wide range of consumers and significant opportunities. However, most people do not participate in the stock market due to its complexity and riskiness. Instead, they turn their attention to binary options with their simplicity and clarity of mechanisms, which makes it easy to start trading. Where there are large volumes and a wide audience, arbitrageurs also have the opportunity to earn. So let's take a closer look at what binary options are: how they work, their target audience, and ways to make money for both platforms and webmasters. Binary options overview Let's first understand the mechanics of binary options before talking about the target audience and marketing creatives. This will help explain why they have become popular among users. Understanding binary options from a user's perspective...