We’ll look at the most common reasons for blocking in FB, including zrd, policy, risk payment, selfies, and tell you what steps you need to take to successfully pass moderation and unblock your ad account.
When launching advertising campaigns on Facebook, many advertisers face the problem of their accounts being blocked for various reasons. A legitimate question arises: is it worth trying to restore the account or is it easier and faster to start with a new one?
The solution to this question depends on the type of accounts you are working with. For autoregs or self-regs no great effort is required, but if it comes to farmed, rented or logged accounts, then recovery makes sense. Such accounts have a better chance of successful verification and will have a high level of trust in the future.
Arbitrageurs often face these types of blocking:
- Advertising ban
- Violation of advertising policy
- Risk payment
- Selfies
- Eternal ban
Let’s look at each case separately.
RDA (advertising ban)
This type of blocking usually occurs immediately after an ad campaign has been launched and affects almost all accounts.
Creating new ad campaigns and making changes to already active ones is blocked. This blocking usually occurs the first time you try to place an ad, when Facebook detects suspicious activity and requires identity verification.
Reasons for blocking due to RDAs include
- Sudden change of IP address at the time of running ads;
- Using the same IP address to log into multiple ad accounts;
- A sudden increase in the advertising budget;
- Differences between the bank card data linked to the account and the payment card data in the profile;
- Placing ads for goods and services prohibited by Facebook’s policies.
In some cases, intense activity after a long period of inactivity or complaints from other users can also be the cause of RDA.
Restoration of most accounts is possible, with success rates of over 60%. In order to pass Facebook’s RDA verification, it is usually necessary to confirm the identity of the page owner by attaching photos of official documents such as a passport or driver’s license.
You can use the services of a creative preparer or use data generators to obtain the necessary documents.
How to successfully pass the RDA verification:
There are a few key aspects to keep in mind while submitting documents for verification:
- The information in the documents you submit must exactly match the information in your profile;
- it is recommended to modify the image obtained by the data generator before uploading it, e.g. modify the background color;
- the country issuing the document should be the same as the one specified when registering the account;
- do not forget to change metadata on all images.
The term of consideration of the application by moderation is up to 4 days. If there is no result within this period, you should resubmit the request, attaching an image of another document.
How to deal with MTCT accounts on Facebook
Accounts that have experienced a TZRD and successfully overcome it gain increased trust from Facebook. This explains why many webmasters purposely provoke such a block for new profiles in an effort to then successfully overcome it. This approach reduces the risk of subsequent blocking and increases account reliability.
Policy (ad policy violation)
Blocking an advertising account on Facebook for serious violations is called a policy.
Reasons for policy blocking:
- Using unoriginal and repetitive creatives – Facebook is able to recognize the uniqueness of content, and simply changing the font or text won’t help. An account can be blocked if the same creative is used more than twice.
- Using other people’s domains or previously blocked domains – A domain that has already been banned will get the account blocked quickly. Also, you cannot use a domain associated with another account’s BM. It is recommended to choose new and “clean” domains.
- Problematic Fan Page history – having controversial creatives on a Fan Page in the past can lead to a blocking warning due to unacceptable business models.
- Ad text content – texts that include stop words can activate the social network’s algorithms, indicating a possible violation of community rules.
There are two types of bans under the policy:
- Ad account blocking – a complete ban on posting ads on Facebook.
- Ad Campaign Blocking – the ability to place a specific ad is limited.
How to successfully overcome a policy lock
To successfully overcome a policy lockout, the methods will vary depending on the type of lockout.
If an ad account is blocked, you must:
- Remove the ad or campaign that caused the block.
- Contact support with a correctly formulated and polite request to remove the blocking, describing the problem in detail and emphasizing that the blocking occurred by mistake.
For a situation with blocking of an advertising campaign:
- It is necessary to exclude the problematic ad campaign and create a new one, avoiding actions that could be considered a violation of community rules.
Risk Payment
Risk Payment, or blocking of payment transactions, can happen for many reasons. Such blocking is possible not only during the process of advertising, but also at the moment of adding a payment card to an account. Let’s explore the main reasons why Risk Payment blocking can happen.
Main reasons for Risk Payment blocking
Key factors contributing to Risk Payment blocking include:
- BIN (Bank Identification Number) – The first 6 digits on your payment card, which algorithms use to determine if you belong to a specific bank and country. It is important that the country specified in the billing settings corresponds to the country of the payment card.
- Payment currency – in practice it has been noticed that using euros for payments more often leads to blocking than other currencies.
- Account warm-up – before starting advertising activities it is recommended to perform a number of actions imitating the behavior of an ordinary user: create a Fan Page, log in to Ads Manager, add a payment card, change the payment currency.
- The purity of the cards, proxies and other tools used – if these tools have already been used on another account, the chance of being blocked tends to a hundred percent probability.
How to successfully bypass Risk Payment blocking
To resolve the situation with Risk Payment blocking, the arbitrator needs to find out the reason for the problem.
In case of blocking at the moment of advertising launch, the reason is often the use of unreliable consumables.
If blocking occurs immediately after the start of the advertising campaign, it may indicate a low level of trust in the account.
To bypass the Risk Payment blocking, you should follow a few steps:
- Open the form to create a support request, enter the first and last name of the social account owner;
- Select the blocked advertising account from the list;
- Attach a screenshot of the payment receipt from any bank;
- Indicate that the account holder has traveled in the last 60 days;
- Wait for a response from Facebook support.
Selfies
In the case of a lockdown known as a “Selfie” lockdown, Facebook requires a snapshot of the owner’s face taken with the front-facing camera to be uploaded to the account.
The key factors that cause the “Selfie” type of blocking
Arbitrators point to the following main reasons for blocking:
- Using one IP address to access multiple accounts;
- discrepancy in payment information;
- unusually high level of activity in the account;
- the presence of complaints from other users.
How to successfully pass selfies verification
To successfully pass the verification, many arbitrageurs save images of themselves immediately after first logging into the account or use Google’s “Search by Image” to find individuals similar to the original photo. This is done by uploading the photo to the search engine where algorithms will suggest similar images. Alternatively, neural network services can be used to generate random photos.
It is also necessary to adapt the image metadata so that it reflects that the photo was taken using a front-facing camera.
To bypass the selfies check, arbitrageurs apply the following steps:
- Creating selfies;
- Saving the image in a document format via Telegram;
- Uploading the selfies to Google search engine to find similar photos;
- Selecting a suitable image with matching characteristics;
- Adapting photo extension to fit the front camera format;
- Modifying the metadata and renaming the file to match the original selfies;
- Send the modified photo to Facebook support for verification.
Facebook Forever Ban
Perpetual Facebook ban means full and final closure of access to your account, page or advertising account without the possibility of restoring it. This is the strictest measure applied for serious or repeated violations of the rules of the social network. After such a blocking, the user is deprived of the ability to use the blocked services and functions, as well as to create new accounts.
Other types of blocking in Facebook
Bypass System Ban
This account blocking is not as common as other types. The main factor causing this type of blocking is the placement of ads for products that violate Facebook’s rules. Arbitrageurs, trying to avoid this problem, resort to the use of cloaking methods.
The main reasons for blocking bypass systems
Often the reason for this blocking is the insufficient uniqueness of the ad creative. If the creative, taken directly from the Spy-service, is not modified, the probability of its blocking reaches up to 90%. Facebook applies a ban to accounts for repeated use of identical elements. Therefore, the way to solve this problem is to create unique ad creatives.
Unacceptable business models
This type of blocking happens quite often. The social network motivates such actions with the reason that the posted ads can mislead other users.
The main grounds for blocking Unacceptable Business Models
In most cases, the key factor is the content of the ad creative. Perhaps it has an overly exaggerated product description or contains provocative elements.
In addition, the lack of information on the White Page may be the reason for blocking. It is important that the data on the page is designed in accordance with Facebook norms.
Summary
Blocking of Facebook accounts is a common phenomenon for arbitrageurs. The most common reasons for blocking are zrd, polisi, selfies, risk payment, although webmasters also often encounter other types of violations of the rules of the social network. In most cases it is possible to unblock an account, but it takes time and following a certain sequence of actions.
