In the modern world of digital marketing and traffic arbitrage, one of the key topics is cloaking. This article covers the basics of cloaking in the context of traffic arbitrage and will help you understand how to choose the right tools to use this technology effectively. An introduction to cloaking in traffic arbitrage First of all, let's take a look at what cloaking is and why it has become so important in the traffic arbitrage industry. Cloaking is a technology that allows you to hide the true content of a web page from search engines or other bots by showing different content to humans and robots. This creates an opportunity for marketers and traffic arbitrageurs to attract an audience using a variety of methods and strategies. Topic Relevance Understanding of cloaking has become relevant due to the constant development of...

CPA (Cost Per Action) – is an advertising payment model in which you are only charged for performing a specific targeted action. These actions can range from placing an order, making a purchase, downloading or viewing a price list, to registering on the site, filling out a request form with contact information (phone or email) or requesting a callback. How CPA networks work There are three key players that interact on a CPA platform: Advertiser: This participant places an offer of cooperation, known as an offerer, on the platform. Webmaster: His role is to research the available offers, select the right one and respond to the offer. CPA Network: It is an intermediary that ensures fair compliance with the terms of cooperation and monitors the fulfillment of obligations of participants. The main task of a webmaster is to entice potential...

Back in 2023, AI texts seemed like an experiment: "look, a machine wrote an article". In 2024, they were already starting to push human copywriters in SEO and advertising. And in 2025, artificial intelligence became a full-fledged player in the content market - from memes to corporate strategies. The market has changed radically: the speed of text production has increased significantly, budgets have been redistributed, and the requirements for human authors have become different. AI copywriting is no longer a "gimmick for tests" but a daily tool for marketers, agencies, and businesses. At the same time, a new question has arisen: is it really important to be able to distinguish between human and machine-written text today? Does the user not care if the text is catchy and sells? And most importantly, aren't we trying to solve a problem that has...

In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

Ten dates without a spark is painful, but you have to keep going. And honestly, the problem is not in the font. The problem is in the message with which people are addressed, and in the fact that they are speaking to the "wrong people" or in the wrong way. This is a text for those who have spinning impressions but no action. The goal is simple: learn how to change your tone and delivery so that the right eyes finally respond. What is "tone in visuals" Tone is not "what font to use", although the font also plays a role in perception. But it is a way of conveying an idea: calmly or persistently, with humor or business, "leading by the hand" or "pressing in the forehead". The manner of the text is created by the headline, body text,...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...

Merchandise that takes off on social media, gathers queues at stands, and becomes the subject of hunting at conferences is not an accident, but a strategy. Natalia, Head of PR at ClickDealer, knows this from the inside: their projects don't just decorate shelves, but actually "live" in the hands of partners, get into stories and build brand loyalty. We talked to her about how to create merchandise that "shoots" and raises the value of the company in the eyes of partners. From the search for ideas and fakaps to bold trend solutions and advice for beginners, this material is for those who want branded items to work as well as the advertising budget. About the process of creating merchandise Back in 2016, I joined ClickDealer and was fully engaged in merchandising, preparing for conferences, and everything else. Back then, there...

In this interview, the 1win Partners team explains in detail how the RS model looks like from the advertiser's side and what is important to know for those who plan to build a profit using this model. To do this, we talked to Stanislav, Senior Affiliate Manager at 1win Partners, and asked him a number of questions about various aspects of cooperation. How is the income or payback of RS-partner traffic formed? The profitability of an RS partner directly depends on the volume of traffic attracted and its quality. Therefore, when working with the affiliate program, it is important to focus on the creation of a long-term lead base and its further processing. Each player should not only generate income but also fully recoup the costs of its attraction. The key to success: consistency and perseverance in work, your income...

A few years ago, CTR was the main star of performance analytics. The click-through rate decided everything: whether the link was good or not, whether to scale or to the trash. But in 2025, it doesn't work anymore. Because ads that collect clicks but don't hold attention will no longer win the auction. TikTok, Meta, YouTube - all major platforms have started counting not only clicks, but also how long your ad actually lives in the user's head. The algorithm sees whether the user lingered or just "clicked past." And if you don't stay, you are eaten by the one who knows how to keep you. What are attention metrics, why are they replacing classic CTR/CPC, how has the approach to performance marketing changed, and what is really important to measure now. Without water, with diagrams, examples, and a clear...