A few years ago, traffic arbitrage was not as popular among newbies as it is today. But everything has changed with the emergence of an army of infobusinesses promising untold riches: they say that you just need to buy the right tools, watch a few training videos, and you can drive traffic to Facebook with fantastic results. But before that, infogurus massively promoted another scheme – dropshipping, assuring that it was also a way to millions. Was it really true? Let's find out. In the article, we will analyze what dropshipping is, whether it is possible to make money on it, what are the pros and cons of this method, and why product affiliates are actually much more effective. Let's figure out what dropshipping is and how to make money on it Imagine a situation: you create an online store,...

Latin America is not just about well-known countries like Brazil or Argentina. There are more than two dozen countries on this continent that have their own unique character and are waiting to be discovered. Although most of the region's inhabitants speak Spanish, their cultural backgrounds and worldviews can be strikingly different. Today, we are going to look at two countries whose names sound similar, but they have significant differences - Uruguay and Paraguay! Location Paraguay and Uruguay are located in the southern part of Latin America and border Brazil and Argentina. However, their geographical similarities end there: Paraguay is also a neighbor of Bolivia, while Uruguay has access to the Atlantic Ocean. This geographic advantage has a positive impact on the country's economy. Nevertheless, differences in living standards are not only due to geography. What is the current financial situation...

Ticketing system - what it is and how the system works Multichannel communication with customers is one of the drivers of modern business growth. Large and powerful companies always have a large flow of requests. Every day, the support team can receive dozens or even hundreds of requests for technical support, and everyone expects a quick response. How prompt and complete it will be depends on the communication channel and the way the company has chosen to process requests. This is exactly what the ticket system is responsible for. Let us consider its essence and advantages. What is a ticket system Ticket (from English ticket) in translation from IT language into Ukrainian is an application or appeal. Accordingly, a ticket system is a system for processing customer requests. This system is partially automated, that is, each application, no matter whether...

Arbitrage cards are tools that can be either physical or virtual bank cards used in the field of traffic arbitrage. These cards allow you to buy goods or services in one market at one price and sell them in another market at a higher price, which provides income from the difference in prices. The purchase of arbitrage cards is a convenient solution for businesses as it simplifies financial transactions between different markets and currencies. They also contribute to better risk management by providing increased flexibility and control over arbitrage transactions. Types of cards for arbitrage Arbitrage cards are represented by various types, including virtual and bank cards. Virtual cards for arbitration. These cards are digital analogues of traditional bank cards designed for online transactions. They provide the same functions as regular bank cards, but do not require a physical form....

If you are involved in traffic arbitrage, you should know about the EPC metric. Earnings Per Click is a key indicator for evaluating the effectiveness of advertising campaigns and determining their ability to generate profit. This metric reflects the average revenue per click. However, it has its advantages and limitations. Let's take a closer look at them. Stay tuned! How to calculate EPC To determine the EPC, you need to divide the total revenue from the campaign by the number of clicks (EPC = Total revenue / Total number of clicks). The resulting value is the average earnings per click and allows arbitrageurs to measure the effectiveness of their advertising efforts. The higher the EPC value, the higher the profitability of the campaign. This means that each click on an advertising link or material generates more revenue than the cost...

Turkey attracts with its lively tourist atmosphere and warm coasts. This country is an attractive GEO for arbitrageurs, as there are more than 85 million potential customers in various industries with increasing purchasing power. The Turkish population is enthusiastic about online shopping and gambling, which contributes to the growth of the number of offers for this territory. Today, we will explore the peculiarities of working with Turkey and ways to maximize the benefits of offers in this GEO. Country overview Turkey is a relatively new geographical destination that is increasingly being included in the list of interests of affiliate programs. Many destinations operate successfully here, and conversion rates can be increased through simple creative solutions and basic marketing strategies. We mentioned the existing verticals in arbitrage and their choice for beginners earlier. Currency The Turkish lira (TRY) is the main...

An interview on the Tochka G channel with the founder of the Traffic Devils team, Oleksandr Slobozhenko, caused a great deal of buzz in the arbitration world. In the interview, Slobozhenko stated that the end of the app era has now begun, and that it became noticeable in September and early October 2023. According to him, "all teams that are focused on Android sorsas, which means 70-80% of teams will close down because it will not be exported." However, he does not plan to disband the app development team, which costs him 140K per month. Let's look at the reasons for such words from a public leader of arbitrage and consider them a proof.   Arbitrage is a constant storm - whether it concerns FB, spy services, or app platforms. Most teams, like ours, are used to adapting to constant...

Banner or advertising blindness — what it means This is a psychological feature of perception that allows us to filter incoming information. The human brain is not able to process all the data coming from the world around us: sound waves, visual images, effects, and information that requires analytical intervention. Due to the sheer volume of information, the brain is forced to prioritize, leading to selective perception. We ignore what we consider unnecessary. How do users determine where ads are located? Through experience and memory, people recognize the characteristics of ads, their location on the page, and how they are presented. This leads to ignoring such information. If you launch an advertising campaign without knowing about banner blindness and use standard banners without taking visibility zones into account, your ads will be noticed by only 14% of site visitors. That's...

ROI, or return on investment, is a key financial metric that helps businesses answer two critical questions: how effectively advertising investments are paying off and whether they are generating a return on marketing campaigns. This metric serves as one of the primary tools for marketers to manage their advertising budget. In this article, we will cover everything you need to know about ROI: its definition, importance, calculation methods, success criteria, and how it differs from other indicators such as ROMI and ROAS. In addition, at the end of the article, you'll find a bonus: useful tips on how to improve this ratio to increase profitability and return on sales. ROI of investments: what it means ROI is a key financial metric that helps determine the effectiveness of your investment. In simple terms, ROI shows how much return you get on...