Many experienced webmasters have long understood the trick of driving traffic through PWA applications, because it is really easier to keep in touch with users - to send push notifications about all kinds of promotions and bonuses and bring players back. However, not all buyers know exactly what ROI can be considered normal in a gambling theme with PWA. And because of this, some may not be able to make a profit and remain in the red, disappointed in progressive applications. To help you understand, we decided to answer the following important questions: Why is it easier to get a good ROI with PWA? What ROI indicators in gambling are considered normal for a profit? How to increase ROI when depositing to gambling offers via PWA? Typical ROI when working with gambling traffic through PWA We have analyzed a lot...

AI language models have become an important tool for text processing, data analysis, and content creation. They are widely used in various fields, from business to entertainment. In this article, we will compare four leading language models: Bing GPT, Claude, Google's Bard, and Chat GPT-4 to understand their strengths and weaknesses. Bing GPT is integrated into the Bing search engine, providing accurate and contextually correct answers to user queries. Claude focuses on security and ethics, making it ideal for sensitive areas. Bard Chat is noted for its creative capabilities, generating emotionally rich texts for writers and poets. Chat GPT-4 is a versatile model capable of performing a wide range of tasks, from answering simple queries to complex data analysis. In addition to Google Colab, Google's Bard is available in Replit, which allows you to export Python code to different environments....

Fraudulent traffic, also called bot traffic, is the generation of website visits by automated programs rather than real users. Fraud creates problems for both advertisers and affiliates. It undermines advertisers' trust in the web, worsens the position of the offer in the search results, and wastes the time and money of the media buyer. To counteract fraud, sites and affiliates implement anti-fraud systems, set up advertising campaigns, and create updated blacklists and whitelists. Sometimes, several platforms are added to the blacklist every day: portals can deceive both the web and advertising, attracting bot traffic to the arbitrageur's link. We will consider how to distinguish fraud from the activity of real users, solve the issue of anti-fraud systems, and explain how to properly compose blacklists so as not to cut off potentially valuable traffic. What is fraud in advertising networks? Fraud...

Facebook Ads are the most sought-after traffic source among webmasters nowadays, despite the volatility of this platform. This social network can be both a gold mine for webmasters and a cause of frustration. The main advantage of Facebook is the use of powerful optimization algorithms that allow even with a small budget to quickly find the target audience and generate leads. If successful, it is possible to achieve good results with a small budget. However, there will always be those who are not willing to risk even small amounts of money. Unfortunately, the postpay model opens up the possibility of getting traffic from an advertising platform and leaving without paying. Today we'll look at the phenomenon of the post-pay in advertising arbitrage. What is post-pay? Post-pay is Facebook's practice of billing for ad placement after a certain limit has been...

YouTube is not just a platform for watching videos, it is an entire community united by common interests and preferences. To successfully promote a YouTube channel within the framework of arbitrage marketing, you need to develop effective strategies, create quality content, and analyze the results. Let's take a closer look at each of these aspects. According to statistics, more than 40% of Ukrainians watch videos on the Internet every day, with the majority preferring to do so on YouTube. This fact opens up unique opportunities for businesses and content creators. Where such a huge number of people gather, there are inevitably prospects for promotion. Large companies such as Apple and Samsung actively use YouTube to present their new products, which demonstrates its importance as a marketing and advertising tool. YouTube has over 28 million registered Ukrainian users, making it a...

CPA (Cost Per Action) – is an advertising payment model in which you are only charged for performing a specific targeted action. These actions can range from placing an order, making a purchase, downloading or viewing a price list, to registering on the site, filling out a request form with contact information (phone or email) or requesting a callback. How CPA networks work There are three key players that interact on a CPA platform: Advertiser: This participant places an offer of cooperation, known as an offerer, on the platform. Webmaster: His role is to research the available offers, select the right one and respond to the offer. CPA Network: It is an intermediary that ensures fair compliance with the terms of cooperation and monitors the fulfillment of obligations of participants. The main task of a webmaster is to entice potential...

For graphic designers, marketers, and artists, AI-powered image generation tools serve a function. They can speed up the process of creating visuals for projects by avoiding the need for detailed manual work, and they can also bring unexpected, innovative elements to their work. The bottom line is that AI doesn't just complete tasks faster and more accurately, it adds a layer of creativity that can only be matched by the most skilled human minds. But the benefits are not limited to professionals. Even if you're just interested in creating a unique avatar or a one-off digital artwork, AI-powered programs have democratized access to high-quality image generation. Due to the rapid development in this field, a lot of programs and services have emerged that use the power of artificial intelligence to create images. In the following, we will look at the...

LinkedIn is not quite the same network as it was a few years ago. Algorithms have changed, competition has increased. Today, marketers are debating whether to invest time in creating multi-slide carousels or focus on short but to-the-point posts. Some say visual content is superior, while others defend the power of plain text. Who is right? Let's find out! Changes in LinkedIn algorithms in 2025 The platform now prioritizes relevance over content freshness. This means that a quality post can continue to gain traction even weeks after it was published. The comment ranking system has also undergone changes. The algorithm now values long, meaningful comments (more than 10 words), which receive 2-2.5 times more engagement than short ones, as proven in their research by many experts, including Chris Donnelly - Autonomous SEO & AEO Growth Engineer. Efficiency statistics: carousels VS...

In today's business, a C-level executive's personal brand is becoming as important as the company's brand. The way a CEO speaks about strategy, makes decisions, and interacts with the market determines the trust of clients, employees, and investors. Mike Wiseman, Head of Brand at NGM Game, is convinced that any logo always has an idea, a team, and a personality behind it. In our conversation, we discussed the difference between a top manager and a specialist, what qualities form leadership, and what approaches help a brand grow on a global level. What qualities, in your opinion, distinguish a C-level manager from a strong specialist? A specialist completes a task perfectly, like a sniper in CS. And C-level plays a clutch game: the team is already "merged", there is no purchase, the information is muddy, but you are one against four...