With just a few days to go until the start of Euro 2024, we are in the midst of a very special period. This period feels special even among those who are not avid football fans, as the atmosphere of tension and anticipation is in the air. Football fans, on the other hand, immerse themselves in the game, ignoring social ties for the duration of the competition, as the title of the continent's strongest national team is decided. In many countries where this sport is particularly popular, people even postpone their planned vacations so that nothing distracts them from watching each match. At this time, everything related to football is relevant. Sports betting is also popular, as fans predict the outcomes of matches, support their favorite teams, and want to bet on their victories. Such activities are very important in...

Fraudulent traffic, also called bot traffic, is the generation of website visits by automated programs rather than real users. Fraud creates problems for both advertisers and affiliates. It undermines advertisers' trust in the web, worsens the position of the offer in the search results, and wastes the time and money of the media buyer. To counteract fraud, sites and affiliates implement anti-fraud systems, set up advertising campaigns, and create updated blacklists and whitelists. Sometimes, several platforms are added to the blacklist every day: portals can deceive both the web and advertising, attracting bot traffic to the arbitrageur's link. We will consider how to distinguish fraud from the activity of real users, solve the issue of anti-fraud systems, and explain how to properly compose blacklists so as not to cut off potentially valuable traffic. What is fraud in advertising networks? Fraud...

What are KPIs and why are they important in business KPIs are an important tool for monitoring and analyzing business progress. They help in shaping strategy and making timely adjustments. A company without clear goals and methods of evaluation risks turning into a chaotic, unmanageable process. Employees performing their duties without a clear purpose can produce unstable and unsatisfactory results. KPIs measure performance at the level of an individual employee, a department, or an entire business process, tracking the achievement of goals. These metrics set specific deadlines and benchmarks, serving as a guiding light for all levels of employees. Businesses use KPIs to digitize goals, analyze successes and failures, optimize workflows, evaluate results, and plan. They also play a key role in motivation systems. KPI Types There are a variety of key performance indicators (KPIs) covering a wide range of...

Dating – is a field that encompasses online dating and interactions between people looking for romantic or sexual relationships. In this context, various platforms and applications are used to help users find a match based on various criteria, such as interests, appearance, geographic location, etc. Traffic arbitrage matchmaking is a specific segment in which arbitrageurs offer traffic for matchmaking offers. It differs from other verticals in that it is based on building relationships between users, not just selling goods or services. Key aspects of successful dating arbitrage Understanding the target audience: Successful de-rating requires a deep understanding and analysis of the target audience. Only by knowing their needs and preferences, you can effectively customize traffic. Choosing the right offers: Dealing offers should be attractive to your audience. Consider different offers and choose the ones that have the potential for high...

Media buying is the process of buying advertising space on various media platforms. It is a key part of digital marketing, which includes the selection and purchase of advertising space to achieve marketing goals. Media buying is closely related to traffic arbitrage, which involves buying ads at one price and reselling them for profit. It differs from other forms of digital advertising in its focus on buying and optimizing advertising space. Media buying strategies in traffic arbitrage To develop successful media buying strategies in traffic arbitrage, it is important to understand which platforms best suit your goals and target audience. Here are some popular platforms and how they can be used: Google Ads: Goal: High visibility in search engines. Tactic: Using keywords that are relevant to your product or service to drive traffic. Facebook Ads: Objective: Reach a wide audience...

In 2026, AI will no longer be perceived as a separate tool. It will become part of the daily work of marketers and arbitrageurs, just like analytics, trackers, and advertising accounts. The question is no longer whether to use artificial intelligence, but how it is integrated into processes. Those who work with AI on a case-by-case basis simply speed up individual tasks. Those who assemble a complete system from tools make decisions faster and more accurately. It is this difference that determines the result. In this article, we break down the AI tools that will become must-haves in 2026 and explain how to turn them from a set of services into a working stack that really impacts efficiency and profit. The main shift: from “AI for content” to “AI for decisions” Over the past two years, AI in marketing has...

LottieFiles is the future of animation on the Internet. What makes these animations so cool and why you should use them. In the world of web design and development, animation has become a key element in attracting users' attention and improving user experience. And while creating complex animations used to require considerable effort and time, LottieFiles technology has changed the game. I'm sure you've seen the cool stickers you can find on Telegram now. So, these are not standard GIFs, but the Lottie tool. What is Lottie animation? Lottie animation is an amazing tool that makes online animation smoother, more manageable, and eliminates the need for users to download heavy animation files. The format created by Airbnb allows apps to show animations created in Adobe After Effects in real time. Why Lottie and not GIF, AVI, mp4, and animated HTML...

Taboola is one of the largest native advertising platforms used by arbitrageurs to promote offers. However, working with Taboola requires certain experience, proper setup of advertising campaigns, and understanding of the nuances of account operation. In this article, we will analyze what Taboola accounts are, how to use them in traffic arbitrage, and what strategies will help to achieve maximum ROI. What are Taboola accounts? Taboola accounts are advertising accounts within the Taboola platform that allow you to customize and run native ads. They are used by arbitrageurs to promote offers in various verticals, including gut, e-commerce, finance, and gambling. How to create and use a Taboola account? Account registration. You need to register in the system, provide payment information and pass moderation. Setting up campaigns. It is important to choose the right geo, targeting, creatives, and bids for efficient...

There are several methods for developing advertising creatives in traffic arbitrage, and the most popular is adapting and uniquely using other people's materials from spam services. New spy services for Facebook regularly appear on the market, just like mushrooms after rain or anti-detection browsers. However, they often offer only a limited number of creatives and are not cheap. For example, Adheart, which used to be popular, costs $53 per month, and the new Tyver with more up-to-date databases costs $75. For beginning arbitrageurs, this is a significant expense, especially if you take into account the total cost of other tools and consumables. However, none of the spy services can guarantee that the creatives found in them will bring profit. So the question arises: why spend money if you can use the free Facebook Ad Library? Not only does it contain...