In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

Xanada Pitch Contest 2025 is not just another startup competition, but a real chance for Ukrainian projects to break into the global iGaming market. The main winner will receive $50,000 and additional valuable bonuses from partners, including business support, mentoring, and scaling opportunities. The second finalist will be determined by online voting and will win a business and media package of prizes from the contest partners - NEXT, AffPapa and Lilith PR Agency. How to participate? From February 10 to April 1, 2025, startups can apply online at here. In the application, you should describe your project in detail, upload a mandatory pitch deck, and add any additional materials that will strengthen your position in front of the judges: business plan, financial indicators, case studies, and testimonials. What should a pitch deck look like to win? The pitch deck is...

TikTok has decided to say goodbye to its Creator Marketplace platform, which was a kind of "bridge" between brands and content makers for advertising integrations and collaboration. As early as April 1, it will be replaced by TikTok One, a new service with enhanced functionality, where artificial intelligence will play a key role. But don't panic. Everything looks quite nice and transparent! What will change for creators and businesses? More opportunities for collaboration - the new service will help content creators search for current trends, analyze the audience, and create even more organic videos in the recognizable TikTok style. Instead of Video Generator - AI Studio, the online video editor will cease to exist, and its functions will be transferred to the Symphony Creative Studio, which will be powered by artificial intelligence. AI in advertising - it will be easier...

Social network X announced last Friday the launch of advertising tools based on artificial intelligence. This development should simplify the creation of ads and automate the analysis of their effectiveness. The two new tools will be gradually introduced to advertisers. For this purpose, the social network uses its own AI assistant Grok. It can create advertising texts, images, and analyze data with minimal human intervention. Read more about the tools Prefill with Grok This is a tool for automatic creation of ads on social network X. Users can simply enter the URL of their website, after which Grok will analyze the content and generate a ready-made ad. Advertisers can edit the text or change the image before launching the campaign. Analyze Campaign with Grok This is a tool for automatic analysis of the effectiveness of an advertising campaign. According to...

How do you make sure that your website is linked to? Is it worth buying them, and is it justified at all? How to get a link from a top media outlet for free? In this article, we will analyze all these questions. We will explain what external promotion is and give you a clear plan of action to build up your link mass. Guide: what do the main terms mean In order not to get confused in concepts, let's quickly run through the key definitions: Link, backlink, URL is a hyperlink that leads to a specific site. In the context of link building, it provides a transition from one resource to another. Donor - a site that hosts a link to your web resource. Acceptor - your site where this link leads. Anchor (anchor text) is the text that...

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

Mobile traffic continues to gain momentum, becoming a key area of focus for arbitrageurs around the world. In 2024, mobile devices remain the main source of internet traffic, which opens up new opportunities for traffic arbitrage specialists to monetize and optimize their campaigns. In this article, we take a look at the top trends for using mobile traffic for arbitrage in 2024. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Rise in popularity of apps and in-app advertising Mobile apps continue to dominate among smartphone users. Content consumption through apps (games, social networking, messengers, video streaming services) far exceeds the use of mobile web browsers. In response to...

Meet the #1 anti-detection browser in terms of security and speed - AQUM Browser. AQUM has under the hood: fingerprint substitution at the browser kernel level, teamwork, profile transfer, a mobile application, and other features. Basic features AQUM is an anti-detection browser based on Chromium. Users are provided with complete anonymity, fast operation, reliable data protection, and prompt support. Among the features: its own fingerprint database, teamwork, and apps for Android/iOS. Opinions about the possibilities of antique differ greatly. Someone wants to change everything in order not to give FB additional triggers, while others are satisfied with UserAgent, WebRTC, WebGL, Canvas, screen resolution. In fact, experienced arbitrageurs often recommend not wasting time on full profile uniqueness, as very clean data can, on the contrary, raise suspicions on Facebook. Anonymity at the hardware level is important, but you should make sure...

On November 16, a boxing match between the legendary Mike Tyson and blogger Jake Paul took place. The 58-year-old Tyson lost to the 27-year-old Paul by the judges' decision. The fight turned out to be quite boring and disappointed many boxing fans - the audience expected fierce fights and hard knockouts. This event had a significant impact on the betting and gambling industry, so today we will tell you how exactly. Fight promotion, trash talk and creatives It all started on March 7, 2024, when Jake launched an innocent trash talk. But it all ended with an unexpected and sharp blow from Mike during the weigh-in on the eve of the fight. Marketers did not miss a single opportunity to promote this fight. Meanwhile, betting platforms, arbitrage specialists, and SEOs were literally churning out creatives and texts. Let's take a...