Imagine: you are launching your first advertising campaign. The budget is spent, the CTR falls short of 1%, and you have zero leads. Do you panic? Don't be in a hurry. It's not always a failure, especially if you're working for a cold audience that sees your brand for the first time. The main thing here is not to sell "off the wheels", but to gradually measure progress: whether they paid attention to you, went to the site, stayed for at least a minute, or wanted to subscribe. Sales are the tip of the iceberg. First, you need to understand whether you have appeared in the field of view of users at all. In this article, we will analyze which KPIs really show progress when no one knows about you yet. From CTR and CPC to time-on-page and first-time saves,...

Microsoft Clarity is a free tool for analyzing visitor behavior on a website. Its script is easy to add to any landing page, and in a few minutes Clarity will start collecting data automatically: heatmaps of clicks and page scrolls, as well as recording video sessions of real visitors. This allows you not only to look at the numbers, but also to see where people click and how they scroll. According to affiliate marketing experts, tools like Clarity help to "identify points of conversion loss" that are invisible in conventional statistics. In other words, the analysis with Clarity gives you an almost complete picture: you will see at what stages users stop or leave, and what they are really interested in and what they are not. The material was prepared by the authors of the ConvertX project. You can find...

Ten dates without a spark is painful, but you have to keep going. And honestly, the problem is not in the font. The problem is in the message with which people are addressed, and in the fact that they are speaking to the "wrong people" or in the wrong way. This is a text for those who have spinning impressions but no action. The goal is simple: learn how to change your tone and delivery so that the right eyes finally respond. What is "tone in visuals" Tone is not "what font to use", although the font also plays a role in perception. But it is a way of conveying an idea: calmly or persistently, with humor or business, "leading by the hand" or "pressing in the forehead". The manner of the text is created by the headline, body text,...

"Midjourney draws better than me." "Figma already knows where to put the button." "The customer said: why do you need a designer if you have a neural network?" These phrases are not meme jokes, but real thoughts of designers in 2025. AI already draws banners, generates landing pages, and packs logos in a second. And it seems that the market is no longer in shock, but is simply quietly revising budgets for design teams. But despite the hype, there is a nuance: design is not only a picture, but also a context, strategy, user experience, and emotional depth. And while the neural network is generating, someone has to decide what exactly is worth generating and why. Let's talk about 5 design roles that AI will not replace, because they are about meaning and ideas, not pixels. And if you haven't...

The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...

It seems that many people put their crazy work plans on hold in the summer, but this is not entirely true. We asked six people from the industry what their summer looks like: what they manage to do, what they dream about, and what they would advise others to do over the summer. Someone has paddle and conferences on the schedule, someone has a cozy pond and fishing, and someone just wants to walk at dawn. Lana Rossi, Founder of Conversion Club, says that the sea and deadlines are a difficult combination This summer, Lana dreamed of simple and carefree things: sleeping until 12:00, not setting an alarm, leaving the house without plans and relaxing all day without thinking about anything. But in practice, it's like most of us: the sea is nearby, but it's not always possible to see...

Summer 2025 is not just a vacation season. It is also a hot time for those who work with traffic. While some are looking for ways to reduce CPL on TikTok, others are looking at new formats that have already started to show results: YouTube Shorts and Telegram Stories. At first glance, both tools look like just an addition to the content. But in fact, these are platforms with huge organic potential, which are not overheated yet and allow you to enter with minimal budgets. In this article, we will analyze how traffic from YouTube Shorts and Telegram Stories works, what arbitrageurs do with it, and whether it is worth joining this race in the summer of 2025. Everything is to the point, without water and from the point of view of practice. Why are new traffic sources emerging? Traffic...

Sooner or later, each of us may face burnout. So, we went to a person who had gone through this experience and emerged victorious. There will be no "meditate and drink more water" advice here, just an honest conversation and personal experience. Our heroine, Nasa, Brand & Communication Head at Gorilla Partners, shared with us her experience of pushing herself to full speed while working for three people, and why the "heroism on" mode is not the way to success, but a direct ticket to the abyss. And if you've ever thought: "I'll endure it a little longer, and then I'll get some rest," then read on. Spoiler alert: you won't. But there is a way out. When did you first realize that you were burning out? What were the first bells and whistles? The first time I faced this...

Tired of hearing about Temu, where everything has already been bought before you? In 2025, Ukrainian CPA will change dramatically, having grown out of scrolling banners: instead of hackneyed offers, we'll have local stories, TikTok uploads, and "yesterday's delivery." Why CPA in e-commerce is still alive and active in Ukraine In 2025, Ukrainian e-commerce is not just staying afloat - it has learned to squeeze out leads even when other players are putting their business on hold and catching drawdowns. CPA is still in the game because it's not about "dumping for luck" but about a clear reaction to the market. The war, hryvnia fluctuations, constantly relocating brands, broken delivery chains - all this is no longer "force majeure" but a background. This is why CPA works: you are paid only for the result, not for abstract promises. If you...