In Africa, sports betting is at the peak of popularity, and the development of betting is taking place not only in traditional sports but also in virtual games, which offer almost unlimited betting opportunities. Experts from our platform share trends in the development of virtual sports in the African region. With the development of technology and the growing number of sports fans, the betting business is booming on the African continent. In addition to traditional sports betting, African gamblers are increasingly choosing virtual sports events to place bets on. GEO analysis by country The majority of people on the African continent live in extremely modest conditions, which leads to a limited growth of interest in the gambling business in this region. However, some African countries have a significant solvent population, including South Africa, Egypt, Tunisia, Morocco, Nigeria, and Kenya. The...

An important insight: In 2025, advertising is experiencing a shift from clicks to attention. CTR is an indicator of the attractiveness of an ad, but dwell time shows true engagement. Campaigns that are optimized to increase user attention yield 41% higher brand lift. However, there is no main metric - you need a portfolio of KPIs for specific business goals, so let's talk about it further. What are metrics in digital advertising Metrics are tools for measuring the effectiveness of advertising campaigns that help to evaluate the effectiveness of the money invested. What are metrics in simple terms? This is a numerical indicator that demonstrates a specific aspect of audience interaction with an ad or content. Marketing metrics fall into several categories: Attractiveness metrics: CTR, CPM, reach; Engagement metrics: dwell time, time on page, scroll depth; Performance metrics: CPA, CPO,...

In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

2025 has become a time of total automation and tightening of the rules of the game in the traffic arbitrage market. Advertising platforms complicate moderation, CPM is growing, anti-fraud algorithms are getting smarter and smarter. But those who competently assemble a working stack of tools continue to pour in the plus. Let's find out what arbitrageur's tools are used by the top in 2025 and what really works today. 🤖 Anti-detect browsers for traffic arbitrage Antidetect is the basis of the arbitrage set. Without it - immediately ban. TOP-3 antidetect-browsers: AdsPower - a powerful browser for teams. Handy for autoplay, supports proxies, cookies, and automation. Often used in a link with autofills and anti-captcha. Incogniton - gained popularity in the bourgeoisie. Suitable for both solo and teamwork. Lots of integrations via API. GoLogin - easy and clear interface. Recommended for...

Do you want to improve your arbitration knowledge, find cool contacts and just have a great time with like-minded people? In March, there will be a lot of large-scale events that will help you do just that! From high-profile conferences to incendiary afterparties, we will provide you with a list of must-visit events that will make you as rich as Slobozhenko. Below we will tell you about six key events worth attending to increase your industry expertise and expand your circle of professional contacts that will definitely come in handy. YBASH ARBITRATION: Arson Date: March 7, 2025 Location: Kyiv, the largest pavilion of the International Exhibition Center (IEC), entrance 3a Affhub will bring together 1500+ industry representatives in the largest pavilion of the IEC to create an environment where new ideas, partnerships and top collaborations are born. What's waiting for...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

Over the past few years, online gambling has become one of the fastest growing industries. This growth is not going to slow down: new players are on the horizon, and the number of casinos and betting shops is steadily growing. The iGaming industry is actively gaining momentum, attracting millions of users and huge cash flows. We have identified 10 key iGaming development trends for the next year to keep you abreast of all industry trends. Gambling legalization A global wave of gambling legalization is currently underway. In this regard, Kazakhstan stands out as a particularly prominent country that regularly appears in the news due to its tough anti-gambling measures and restrictions. Similar actions can be observed in Asian countries, the Philippines, island states, Africa, Latin America, as well as in large regions such as North America and Europe. Local authorities...

Affiliate program Traffic Cake is here. We are a direct advertiser of Winnita (IT) and VOX (PL) casinos, we have been on the market for a long time and have extensive experience in working with SEO traffic. Today we are going to review the most successful WordPress plugins for your SEO websites. Developing WordPress sites is much easier than doing it yourself, and without knowing the code. The vast majority of SEO specialists build websites on WordPress because it is the most popular website builder in the world. Today we will analyze the most popular and successful plugins that can greatly simplify your work on the site, especially when you have several of them. But first things first. What are the benefits of WordPress? WordPress is one of the most popular platforms for creating websites, used by millions of users...

In the world of traffic arbitrage and CPA marketing, choosing a reliable affiliate program is not only a matter of profitability, but also of saving your nerve cells and reputation. New CPA networks appear on the market almost every month, promising "mountains of gold", but not all of them are really worthy of your trust. According to industry data, about 30% of newcomers to CPA arbitrage lose their first funds due to the wrong choice of an affiliate program. In this article, we will reveal five key "green flags" that will help you recognize a truly reliable CPA affiliate program and avoid the typical traps that arbitrageurs and affiliate specialists sometimes fall into. What is a CPA and why choosing the right affiliate is critical CPA is a Cost Per Action model where you get paid only after the user...