We are pleased to present to you a case of scam from Winaffiliates that cost ClickID Media 18,000 euros. We would like to believe that you, our dear partners, will not find yourself in a similar situation, so we publish all the details in this article. During 5 years of successful work in the iGaming market, we have met many "unique" advertizers, but a cut of such a sum under the sauce of "marketing cost optimization" looks like a thoughtful innovation. Well, briefly and to the point: chronology, positions of the parties, decisions, conclusions. Enjoy reading! Launch We agreed to launch traffic at the beginning of February, at 90 euros without KPIs per mindep. On 06.02 we launched traffic. Scaling Communication went well, according to the manager and according to his platform, the traffic of almost all partners of the...

In recent years, the iGaming industry has become one of the most profitable and rapidly growing niches in affiliate marketing, and Telegram's flexible advertising system allows you to monetize gambling and betting offers even more effectively. How to make a good profit on iGaming in Telegram? In this article, the RichAds advertising network team explains how to convert offers in this vertical into real profit. Why Telegram has become an effective platform for iGaming Over the past two years, Telegram has evolved from a simple messenger into a full-fledged promotion platform with millions of active users, built-in mini-apps, and a flexible advertising system. For iGaming, this means the emergence of a unique channel for attracting an audience, where you can effectively build communication with players and ensure a high level of engagement. Telegram channels, bots, and mini-apps allow you to...

Parsing Telegram channels – 8 bots for parsing Telegram has about 700 million monthly active users and more than 300 thousand different channels. In total, the audience of channels reaches 1.7 billion subscribers. This is due to the fact that users often subscribe to many channels and chats at the same time. In order to effectively find the target audience and optimal channels for advertising, creating newsletters or attracting subscribers to your group, specialized Telegram parsing services are used. What are parsers of Telegram channels and chats? A parser is software designed for automated data collection according to certain criteria. It transforms the collected information into an easy-to-analyze format. In the context of Telegram, parsers are used to extract data from chats, channels, subscriber lists and publications. These tools allow you to efficiently find and organize information about your target...

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

In 2026, the start of a career will no longer resemble the familiar scenario of “study, get a job, work for years.” The market is moving faster than curricula can keep up, and the first profession is increasingly becoming not a finish line, but a testing ground. Young professionals are afraid of losing a year or two “to nowhere,” employers are afraid of making a mistake with their choice, and LinkedIn reminds them every day that someone at 23 has already become a C-level. In this noise, it is easy to get lost and start chasing not experience, but a beautiful job title. HRD, HR & Career Consultant Alona Kasinova suggests looking at the start of a career differently — as a strategic period of intensive learning in a real business environment. Don’t be afraid of experiments, but clearly distinguish...

Positive examples inspire. Top 5 biggest online casino winnings in history Some gamblers spend a lot of time to reach their goal, they spend years going for their jackpot. Others can spend less than one dollar and take away a million. We have always heard stories about people who won big jackpots or cash prizes. Some of these stories are just legends, but some of them are true. We have prepared for you five of the biggest wins ever achieved in online casinos. Opening the top five is Mega Fortune with a win of $13.5 million An anonymous player from Norway who once managed to turn a sleepless night into a big pile of cash. According to the lucky man, one September evening in 2011, he couldn't fall asleep. To pass the time, he decided to play in an online...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

Top iGaming games of 2025: Analytics from Improve Team New formats, providers, and trends are constantly emerging in the iGaming world that affect the effectiveness of media buying. We, the Improve Team, having 5 years of experience in the gambling and betting niches, share relevant information about the best games and working approaches in 2025. The most profitable formats Crash games and slots are currently bringing the biggest profit. Crash games provide buyers with a quick profit due to the low price for a deposit and dynamic gameplay. They attract players with the opportunity to get big wins in a short time and are well suited to attract a new audience. At the same time, the player lifecycle is usually shorter than in slots or live casinos, so it is important to work properly with user retention. Slots have a...

Viral ‍marketing is a marketing strategy that spreads virtual content across the Internet using social media and ‍other digital platforms. The main goal of viral marketing is to create a viral effect, where users actively distribute content to their friends, reposts and ‍comments. Viral marketing has a viral effect, where users actively share content with their friends and make reposts and ‍comments. Viral marketing aims to attract attention to a brand or product and increase its recognition and popularity online. Its name comes from the analogy of viruses that spread quickly among people. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The main components of viral marketing Viral marketing has several major...