What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

  Mobile apps have long been a part of our daily lives, providing a wide range of services and features that can be done online. The competition in this market is only getting stronger every year, and today the success of an app's popularity depends not only on its design, functionality and other convenient tools inside the app, but also on a well-constructed marketing strategy. In our article, we will review the most popular and used mobile promotion tools that will be relevant in 2025, share effective ways to engage your audience and show you how to achieve fast and effective promotion. Mobile app promotion methods Mobile app promotion includes a set of actions focused on attracting new customers and keeping existing ones in the app. The main point of app promotion that differentiates it from the promotion of regular...

In recent years, the iGaming industry has become one of the most profitable and rapidly growing niches in affiliate marketing, and Telegram's flexible advertising system allows you to monetize gambling and betting offers even more effectively. How to make a good profit on iGaming in Telegram? In this article, the RichAds advertising network team explains how to convert offers in this vertical into real profit. Why Telegram has become an effective platform for iGaming Over the past two years, Telegram has evolved from a simple messenger into a full-fledged promotion platform with millions of active users, built-in mini-apps, and a flexible advertising system. For iGaming, this means the emergence of a unique channel for attracting an audience, where you can effectively build communication with players and ensure a high level of engagement. Telegram channels, bots, and mini-apps allow you to...

Viral ‍marketing is a marketing strategy that spreads virtual content across the Internet using social media and ‍other digital platforms. The main goal of viral marketing is to create a viral effect, where users actively distribute content to their friends, reposts and ‍comments. Viral marketing has a viral effect, where users actively share content with their friends and make reposts and ‍comments. Viral marketing aims to attract attention to a brand or product and increase its recognition and popularity online. Its name comes from the analogy of viruses that spread quickly among people. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The main components of viral marketing Viral marketing has several major...

The iGaming market has always been a fiercely competitive field, but the pressure has only been growing in recent years. There are more and more teams, budgets are becoming more aggressive, Facebook's auction is overheating, and the cost of user acquisition is skyrocketing. Buyers are noticing that classic approaches no longer work as well as they used to, and successful cases are becoming the exception rather than the rule. So what's going on? WWLeads decided to find out. Could the iGaming market be oversaturated? Unlike e-commerce or gutra, where demand can decline depending on trends, gambling always has a stable pool of users. But here is what is changing: The number of new products and operators is growing Everyone wants to grab a piece of the market. Advertising is becoming more expensive Due to competition, rates are rising, and platforms...

Parsing Telegram channels – 8 bots for parsing Telegram has about 700 million monthly active users and more than 300 thousand different channels. In total, the audience of channels reaches 1.7 billion subscribers. This is due to the fact that users often subscribe to many channels and chats at the same time. In order to effectively find the target audience and optimal channels for advertising, creating newsletters or attracting subscribers to your group, specialized Telegram parsing services are used. What are parsers of Telegram channels and chats? A parser is software designed for automated data collection according to certain criteria. It transforms the collected information into an easy-to-analyze format. In the context of Telegram, parsers are used to extract data from chats, channels, subscriber lists and publications. These tools allow you to efficiently find and organize information about your target...

2025 marked a turning point for Makeberry Affiliates. After a year of structural changes and strategic decisions, the start of a new year is the right moment to consolidate the results and define the direction ahead. Key outcomes of 2025 Throughout the year, Makeberry Affiliates consistently expanded its partner ecosystem. More than 10,000 conversations with potential partners led to a 300% increase in the network and provided valuable insight into real market demand. As a result, 224 new brands were onboarded, traffic coverage expanded to 196 GEOs, and the number of active advertisers increased by 80%. Another major development was Makeberry Affiliates’ transition into the role of a direct advertiser for 3 products – RocketPlay, WinSpirit and LuckyHills. This shift gave the team direct control over the entire player lifecycle, from acquisition through to monetisation, and made it possible to...

This year has been a busy one — with a dozen international conferences, hundreds of meetings, dozens of potential collaborations, and a couple of thousand handshakes. At Traffic Squad, we never go to events just to hang out — for us, it's a way to test hypotheses, boost our network, and understand what really works in the market and what just wastes the budget. 🚨 ALARM! A full day in London with Traffic Squad and EV Media: insights, new connections, partnership talks, and a deep dive into the iGB London atmosphere. Watch the full episode. In between trips from Barcelona pavilions to Roman rooftops, we asked our Head of Affiliate, Valeria, about her main insights. Which networking format actually works today? Classic booths, private parties, or small talk? It’s not the format that matters, but how you use it 🙂...

Until recently, many editorial offices and blogs viewed Pinterest as something secondary. A platform “for inspiration,” “for recipes and design,” “not for serious traffic.” It could be set up, but it was rarely integrated into a real content strategy. And this is where the key mistake lies. Pinterest has long ceased to be just a social network with pictures. Today, it is a full-fledged search platform that works according to its own logic and rules. Users come here not to scroll through the feed, but to search. Ideas, explanations, instructions, solutions. In this sense, Pinterest is much closer to Google than to Instagram or TikTok. The main difference between Pinterest and most other channels is how content lives. On social media, a post has a few hours or days to show results. On Google, an article can work for years,...