In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

India has the largest population of any country in the world. This nation, which falls into the Tier-3 category, stands out for its low level of competition in the business industry. What attracts you to cooperate with this region? The main factor that motivates many, especially beginners, to look for opportunities in the Indian market is the impressive number of Internet users. For example, by 2022, more than 658 million Indians were actively using the Internet. In addition, as mentioned above, this region is favorably distinguished by the lack of strong competition. Often, marketers focus on the higher Tier-1 and Tier-2 categories, overlooking Tier-3, which can be a missed opportunity in this context. An additional advantage is the prevalence of the English language. There is a huge audience in India, and it would be much more difficult to interact with...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Let's analyze what the initial costs for a beginner to test their first Facebook ad campaign should be. Based on our experience, we will describe the key cost items, explaining in detail the launch process, the methodology for testing advertising materials, and the nuances to pay attention to. Let us share our observations on minimum budgets for tests: test methods and objects for testing First of all, let me point out the tools and resources I work with, the sources of purchase, and the amount of resources required. We prefer to work with US-based authors, following the principles of relevance: accounts from the US require the use of proxies and payment systems from the US as well. Usually, I choose one high-quality PPC link and three to five authors. I buy a separate domain for each account, so I need...

In the world of arbitrage, where every click can be the key to wealth and every mistake can be a priceless experience, the path to success is sometimes built through unexpected twists and turns and obstacles. For a webmaster, the day not only marks a professional milestone, but also serves as a moment to reflect on how every successful media buyer once started with initial experiments, mistakes, and miscalculations that later formed the basis of their great triumphs. Learning financial planning When entering the field of arbitrage traffic, develop an economic model based on the return on investment (ROI) figures from colleagues and friends. The forecasts in the model may look very favorable, but consider the following key aspects: Cost of operational resources (landing pages, tracking systems, designs, user accounts). These costs should be foreseen in the model from the...

Asia is not only an amazing natural beauty and historical heritage. It is also a huge economic arena offering inexhaustible opportunities for trade transactions. Features Wide coverage The Asian region accounts for more than half of the world's internet audience, making it an attractive target for ad arbitrage specialists. Diverse market conditions Unique traits and preferences characterize each Asian state, requiring customized strategies and offers in line with local cultural nuances. Specific payment systems Payment methods that differ from the usual payment methods are common in many Asian countries, emphasizing the need to tailor offerings to the preferences of local audiences. Barriers and Rivalry The Asian arbitrage sector is highly competitive, hence the need to prepare for intense competition to attract users. Regulatory Constraints Several Asian nations have strict regulations regarding internet marketing and gaming industries, making compliance with these...

Facebook Ads are the most sought-after traffic source among webmasters nowadays, despite the volatility of this platform. This social network can be both a gold mine for webmasters and a cause of frustration. The main advantage of Facebook is the use of powerful optimization algorithms that allow even with a small budget to quickly find the target audience and generate leads. If successful, it is possible to achieve good results with a small budget. However, there will always be those who are not willing to risk even small amounts of money. Unfortunately, the postpay model opens up the possibility of getting traffic from an advertising platform and leaving without paying. Today we'll look at the phenomenon of the post-pay in advertising arbitrage. What is post-pay? Post-pay is Facebook's practice of billing for ad placement after a certain limit has been...

Google UAC (Universal App Campaign) is a tool for promoting mobile applications from Google. They are a type of advertising campaign focused on promoting mobile applications in the Google Play and Apple Store, similar to CMC and YouTube ads. The distinctive feature of UACs is that they specialize exclusively in mobile apps available for download in the Google Play or Apple Store. How is UAC different from mobile app ads on Facebook? Traffic from certain geographic regions can be significantly cheaper. With a quality app and compelling creative, your ROI can be very high. Google Ads is limited to only basic customization options like GEO, device type, etc. With UAC, you can get much more traffic compared to a single Facebook account each time you run a campaign. It is advisable to avoid creatives that are too rigid and don't...

Not so long ago, arbitrageurs limited themselves to classic apps because of their affordability. However, as time passed, they faced the problem of frequent bans from Google Play. Every time one of the apps got banned, they had to either adapt the funnel for a new app or look for alternatives from other developers. In 2015, Progressive Web Apps came along and opened up new opportunities for gambling buyers. Now, for the price of one web app, it is possible to create a whole set of apps that are independent of classic platforms and therefore not at risk of banning. In addition, their design can be easily adapted if necessary. With the help of the builder from PWA Group, any bayer can build their app in just half an hour and start testing it. From white pages to titles, images,...