HubSpot is a “business development management platform” or, more simply, a customer relationship management (CRM) tool that not only manages your contacts, but also your sales, channels, digital marketing, and lead generation.
Benefits
- Centralized database: HubSpot CRM has a user-friendly interface that allows you to use a centralized database. This simplifies the management of contacts and customer information, providing access to it for all employees and effective information management.
- Free start: One of the biggest advantages of HubSpot CRM is that it offers robust tools like email tracking, contract management, and live chat for free, making it accessible to companies looking to improve their marketing, sales, and customer service without a significant upfront investment.
- Automated data entry: A CRM system automates the collection and aggregation of customer interaction data, such as emails, calls, and meetings, which saves time and ensures that customer data is always up to date.
- Improved customer insights: With HubSpot CRM, businesses can sort and filter contacts based on various criteria, which helps them better target and understand customers. Segmentation can be based on location, company size, or stage of the transaction, making it easier to work with customers based on their needs.
- Scalability of the sales process: The platform allows sales teams to track leads, prospects, and customers over time, which is crucial for identifying successful strategies and scaling sales processes as the business grows.
- Effective team communication: HubSpot CRM facilitates internal communication by enabling team members to tag colleagues in deals, easily reassign leads, and collaborate effectively to achieve common goals.
- Comprehensive reporting: HubSpot provides extensive reporting capabilities, giving companies a clear view of sales performance, deal forecasting, and team productivity, which is essential for strategic planning and informed decision-making.
- Mobile access: With the HubSpot CRM mobile app, businesses can manage customer relationships on the go, offering features such as real-time notifications, contact updates, and email capabilities for iOS and Android devices.
Pricing
Professional:
- Price: starts at $800 per month.
- Includes 3 user seats, additional seats for $45 per month each.
- If you pay for a year in advance, you get a better price.
- Includes a database of 2,000 marketing contacts.
- Additional features of the plan:
- Personalized reporting.
- Teams.
- Campaign management.
- Social media.
- Marketing automation across all channels.
- The price does not include a one-time Professional Onboarding fee of $3,000.
Enterprise:
- Price: starts at $3,600 per month.
- Includes 5 seats for users, additional seats for $75 per month each.
- Includes a database of 10,000 marketing contacts.
- Additional features of the plan:
- Limited access to content and data.
- Multi-touch revenue attribution.
- Organization of teams.
- Creation of custom objects.
- Personalized events.
- The price does not include a one-time Enterprise Onboarding fee of $7,000.