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"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

For arbitrators, accurate and fast translation of texts is critical. While Google Translate is a popular tool for translating web pages and texts, other translation services can offer higher quality translation and additional features for translating text, speech, images, and entire web pages. Many of these services support translation into multiple languages, making them ideal for multilingual support. They also offer a wide range of languages, including automatic language detection and full-page translation. Here are five alternatives to Google Translate worth considering. DeepL Translate is considered the best solution DeepL Translate is known for its high accuracy and quality of translations, as well as additional features and capabilities. Using deep learning technologies, this automatic translator is capable of translating web pages, texts, speech, images, and files into different languages. Features: High-quality translation Translation of documents Translation into different languages Online...

What is impulse buying? Or how to get customers to buy something unplanned. According to the latest e-commerce market research conducted by the digital agency Promodo, we can conclude that online retail is growing at a frantic pace: The volume of the Ukrainian online trading market in 2023 almost 10 million Ukrainians bought goods online 1.5 million of them made their first purchase in 2023 the total amount of sales of goods and services via the Internet amounted to more than UAH 182 billion. And most importantly, 300% is the amount by which conversion rates can be increased if you have a customer relationship management system. So how do you work with a potential customer so that they don't leave your platform without making a purchase? The way to a customer's wallet is through understanding their pain, needs, and triggers....

If you are involved in traffic arbitrage, you should know about the EPC metric. Earnings Per Click is a key indicator for evaluating the effectiveness of advertising campaigns and determining their ability to generate profit. This metric reflects the average revenue per click. However, it has its advantages and limitations. Let's take a closer look at them. Stay tuned! How to calculate EPC To determine the EPC, you need to divide the total revenue from the campaign by the number of clicks (EPC = Total revenue / Total number of clicks). The resulting value is the average earnings per click and allows arbitrageurs to measure the effectiveness of their advertising efforts. The higher the EPC value, the higher the profitability of the campaign. This means that each click on an advertising link or material generates more revenue than the cost...

In search of fresh, unexplored GEOs, arbitrageurs are paying attention to countries located in the south - in Africa and the Middle East. These previously underestimated GEOs are now showing a rapid increase in popularity in gambling and betting. There is a steady growth of MENA GEO offers in leading iGaming affiliate programs. The region is also attracting attention due to improved logistics and high demand for goods, and there are ample opportunities for long-term work with advertisers. Are Africa and the Middle East new promising GEOs for arbitrageurs? In this article, we are going to explore the peculiarities of these regions and find out what makes them attractive for arbitrageurs. Why do they choose these countries? Let's take a closer look at the characteristics of the countries in the MENA (Middle East and North Africa) zone, also known as...

Effective lead scoring. Or how to determine whether a client will buy or not. The term lead scoring is derived from the English lead and scoring. Lead scoring allows you to divide potential customers into segments, for example, hot and cold. For salespeople, scoring helps to understand what kind of lead behavior is purchasing and who to pay maximum attention to. For reference: This technology was first used in the United States. The term was introduced by IBM when it received more than 4000 applications per day. To process all these applications, the company had to hire a huge number of qualified managers who divided clients by criteria. By the way, the banking sector uses the same system to assess borrowers in terms of solvency: they give points for certain indicators to understand whether to give a loan. Why is...

25 million stolen in 12 seconds. Details of another cryptocurrency fraud! The US Department of Justice has arrested two brothers for attacking the Ethereum blockchain. For reference: Ethereum is a decentralized blockchain platform that creates a peer-to-peer network for the secure execution and verification of special code called smart contracts. Smart contracts allow participants to enter into transactions directly with one another without a trusted central authority. Anton Per-Bueno, 24, and James, 28, are graduates of the prestigious Massachusetts Institute of Technology. Instead of using their knowledge of the latest IT technologies, the guys decided to fraudulently gain access to transactions in the system that were waiting for confirmation, then intercept them and receive the victims' cryptocurrency. The whole process took the tech geniuses only a few seconds. According to official information, they have been charged with conspiracy to commit...

Arbitration on Facebook is becoming more complicated due to frequent bans, which require the use of several or even dozens of accounts. The process of registering new profiles is no longer as simple as it used to be, as Facebook actively bans new registrants and questionable accounts. However, the concept of pharming has emerged to help. This is the process of creating profiles that are as similar as possible to real users to increase the trust of Facebook. Profiles with high trust are called "king" or "mom" and are used as a basis for linking other, less trusted profiles, which contributes to a successful advertising campaign. Read more about this below. What you need for a pharma account Before you start pharming, it is important to prepare, because our task is to create the illusion of a real user. You...

Today, short videos have become an integral part of social media and internet culture in general. Due to their growing popularity, they have become a staple of content for users around the world. In this section, we'll take a look at the main platforms for creating and watching short videos, such as YouTube Shorts, TikTok, and Reels. YouTube Shorts videos allow you to create a short video of up to 60 seconds. To create a video with YouTube Shorts, click the create button in the YouTube app, then select Shorts. You can add music, text, or effects to make your video more engaging. If you want to create more videos on YouTube, click the "upload" button and your short video will be available for viewing around the world. Use YouTube Shorts to reach new audiences and get more views. Short-form...