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And here we are: AI search in 2026 is radically transforming SEO. 60% of queries end without clicks due to AI Overviews in Google and ChatGPT/Perplexity responses directly in the interface. AI SEO is becoming the only way to survive — traffic from AI grew by 527% in 2025, and 70% of businesses are seeing higher ROI from AI SEO optimization. Marketers are moving from keyword spam to GEO (Generative Engine Optimization), where the idea is for AI-powered SEO to generate high-quality snippets of quotes instead of the classic user visit to the site. The realities of AI search: research data Semrush research for 2025 shows: Google AI Overviews reached 2 billion users per month, of which 34% of queries do not generate clicks because the answer is already available. SEO AI is also confirmed by Originality.ai: the share of...

Corporate gifts have long ceased to be a mere formality for the holidays. For partner teams in the industry, they are a communication tool, a way to say thank you, emphasize brand values, and leave a lasting impression. We talked to our partners about how they choose gifts, whether utility or emotion is more important to them, where the line between creativity and excessive pomp lies, and why some things should never be given as gifts. We present real-life experiences, honest arguments, and different approaches that have one thing in common: a gift should say something about the brand and its attitude towards people. How did you decide on gifts for your partners? Anastasia, Head of PR One Partners For us, there is always one key question when choosing a gift: “Will it be useful for everyone?” This is a...

2025 marked a turning point for Makeberry Affiliates. After a year of structural changes and strategic decisions, the start of a new year is the right moment to consolidate the results and define the direction ahead. Key outcomes of 2025 Throughout the year, Makeberry Affiliates consistently expanded its partner ecosystem. More than 10,000 conversations with potential partners led to a 300% increase in the network and provided valuable insight into real market demand. As a result, 224 new brands were onboarded, traffic coverage expanded to 196 GEOs, and the number of active advertisers increased by 80%. Another major development was Makeberry Affiliates’ transition into the role of a direct advertiser for 3 products – RocketPlay, WinSpirit and LuckyHills. This shift gave the team direct control over the entire player lifecycle, from acquisition through to monetisation, and made it possible to...

Until recently, many editorial offices and blogs viewed Pinterest as something secondary. A platform “for inspiration,” “for recipes and design,” “not for serious traffic.” It could be set up, but it was rarely integrated into a real content strategy. And this is where the key mistake lies. Pinterest has long ceased to be just a social network with pictures. Today, it is a full-fledged search platform that works according to its own logic and rules. Users come here not to scroll through the feed, but to search. Ideas, explanations, instructions, solutions. In this sense, Pinterest is much closer to Google than to Instagram or TikTok. The main difference between Pinterest and most other channels is how content lives. On social media, a post has a few hours or days to show results. On Google, an article can work for years,...

Just a few years ago, AI texts were exotic. Today, they are a working tool used by everyone from freelance copywriters to large media editorial offices and marketing teams. AI writes quickly, evenly, without emotion and without fatigue. And this is where the main pitfall lies. The problem is not that the text was created by a neural network. The problem is that it is increasingly being published without verification, like a draft that accidentally became the final version. Without an editor's eye, without fact-checking, without asking, “Is it really okay to release this to the public?” In practice, the consequences are almost always the same. The text contains inaccuracies or half-truths that sound convincing but do not stand up to scrutiny. The wording becomes too smooth and predictable, as if correct, but without any lively thought. And with this...

Until recently, internet search seemed straightforward and predictable. A query, a results page, ten blue links, and a battle for the top spot. For years, SEO strategies, marketers' KPIs, and business budgets were built around this logic. But this model is rapidly losing its relevance. Today, search results are less and less like a list of websites. Google, Bing, and other platforms are embedding AI answers directly into the interface. The user asks a question and receives a ready-made result compiled by an algorithm right on the screen. No clicks. No transition to the website. No classic “compare several sources.” This is convenient for the user. For marketers and SEO specialists, this is a signal that is difficult to ignore. Traffic is no longer guaranteed, even with good rankings. The mere fact of being at the top no longer means...

I want to say, “A few years ago, everything was simpler.” You could launch bright advertising creatives, make a conditionally “working” landing page, and the combination would work for months. However, time and technology do not stand still, and Meta, TikTok, and Google have significantly tightened their control. Now platforms evaluate not individual elements, but the entire system as a whole: advertising creatives, texts, user behavior, and the landing page itself. That is why today you can increasingly hear the phrase “landing pages don't work” or “the platform is stifling spending.” In fact, in most cases, the problem is not with the platform, but with the fact that old approaches no longer pass algorithm filters. In this article, we will analyze what advertising creatives and landing pages should be like in the new reality, why video creatives have become a...

This year has been a busy one — with a dozen international conferences, hundreds of meetings, dozens of potential collaborations, and a couple of thousand handshakes. At Traffic Squad, we never go to events just to hang out — for us, it's a way to test hypotheses, boost our network, and understand what really works in the market and what just wastes the budget. 🚨 ALARM! A full day in London with Traffic Squad and EV Media: insights, new connections, partnership talks, and a deep dive into the iGB London atmosphere. Watch the full episode. In between trips from Barcelona pavilions to Roman rooftops, we asked our Head of Affiliate, Valeria, about her main insights. Which networking format actually works today? Classic booths, private parties, or small talk? It’s not the format that matters, but how you use it 🙂...

UGC 2.0 in 2026 promises to shake up the content market! A logical evolution of UGC content is expected, with an emphasis on authentic videos and photos shot “on the fly” that generate trust and sales. This approach fits perfectly with social media trends, where audiences are tired of glossy advertising and want real reviews and honest impressions of products/services. So if the camera shakes a little, the lighting isn't perfect, but the video conveys genuine emotions — that's okay in some cases. Let's discuss further in which cases! What is UGC 2.0: The evolution of trends First and foremost, UGC is user-generated content created not by a brand, but by people: reviews, stories with tags, video reviews. UGC 2.0 in 2026 adds more vitality and is acceptable in a “knee-jerk” atmosphere: short videos from a phone, without filters, sometimes...