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In 2025, Google Ads is preparing a large-scale transformation in which artificial intelligence (AI) will become a key element of digital marketing strategies. These changes, according to Google's Vice President of Global Search Ads and Commerce Brandon Crayham, will be more significant than the mobile revolution and will fundamentally change the way businesses interact with users. Artificial intelligence is changing search marketing Google predicts a "seismic shift" in the way users search for information and interact with businesses. This will require advertisers to quickly adapt to the new realities in order not to lose their competitive advantage. Key areas of change Google is focusing on three main aspects: The evolution of search beyond keywords Search behavior is moving from the traditional keyword query to amultimodal experiencewhere users are using text, images, and video. AI will make search more intuitive and...

Technology and media have long shaped our daily lives, but the coming years promise to take these areas to a whole new level. The “Activate Technology & Media Outlook 2025” provides a unique insight into how the landscape of the Internet, media, software, and e-commerce will change. Key trends include the rapid growth of the global market, the e-commerce revolution, the boom in generative AI, and the transformation of video content. Let's take a closer look at 15 interesting facts from the “Activate Technology & Media Outlook 2025” forecast. Financial growth: Internet, media, B2B technology and software We anticipate that the global technology and media market will grow by $1.1 trillion over the next four years. The global consumer internet and media business will increase from $2.6 trillion in 2024 to $3.0 trillion in 2028, adding more than $400 billion....

The New Year holidays are a time when many people take a break from the hustle and bustle of social media and relax. But to make it easier to enter the new working year, we have compiled a list of trends that will be popular on social media in 2025. And in order not to be left behind, we need to adjust our content to these new realities. I'll warn you right away, for those who are active on several social networks, especially in “pink” or on stubborn YouTube, some of these trends will not seem like something new. But it's important to understand what a trend is. It's not just something new that suddenly appeared and everyone is like that: "Wow, finally something fresh!". Trends are long-term processes that develop over months or even years. By the way, if...

Google, like other major advertising platforms, is constantly adapting to new market and regulatory requirements. In 2025, Google Ads will implement several key changes that will affect the way arbitrageurs and ad campaigns work. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free New betting optimization algorithms One of the most significant innovations will be the launch of new machine learning algorithms for automatic bid optimization. Google will use more sophisticated methods of predicting and analyzing user behavior to automatically select the optimal bids for each ad campaign. How will this affect arbitrageurs? Arbitrageurs will be able to scale their campaigns more easily without spending a lot of time...

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

Midjourney has launched Patchwork, a new experimental tool for creating virtual worlds. The service is currently available for free. It will be useful for game designers, marketers, writers, and creative teams to collaborate on projects. Read on to find out what Patchwork offers and how to use it. What's unique about Patchwork Patchwork is an online whiteboard or a large interactive canvas that integrates the latest version of Midjourney (a generative AI that creates images based on a text description, i.e. a prompt). Here are the main features of Patchwork: Generating images directly on the canvas. Patchwork doesn't have a fixed place to enter a prompt, so you can choose any point on the infinite canvas, create an image based on a text description, and immediately place it wherever you want. You can then link the images together or add...

The holiday rush is over, but that doesn't mean your advertising needs to take a break, too. During the Christmas season, many advertisers pause their campaigns. However, this “quiet” time is a unique opportunity to get ahead of the competition. Why? Fewer advertisers competing for attention reduces the cost of advertising, and the number of potential leads increases as people spend more time on their smartphones during the holidays. Let's look at why you should continue running ads during the New Year holidays and how it can benefit your business. Why does advertising after Christmas work? Reduced advertising costs After the pre-Christmas rush is over, the competition in advertising auctions drops significantly. Fewer competitors = lower CPM (cost per thousand impressions) and CPC (cost per click). Your budget works more efficiently, allowing you to reach more people for less money....

In the modern world of social media, brands, individuals, and even local businesses use different ways to communicate with their audience. One of the most popular tools is a fanpage. What is it, what benefits does it provide, and should you create a fanpage? Let's find out together and consider recommendations for an effective start. What is a fanpage? A fanpage is a social media page created to popularize a brand, person, project, or even a specific idea. The main goal of a fanpage is to attract fans, share useful or interesting content with them, and form a community around you or your product. A fanpage can be dedicated to anything: Personal brand (for example, for an expert, blogger, or artist). Business (cafe, shop, agency). A topic (travel, cooking, sports). Project (event, movie, book). The main advantage of a fanpage...

Want to boost your affiliate marketing skills in 2025? Then affiliate marketing conferences are exactly what you need! These events are a real energy center: marketers, brands, and industry leaders gather here to exchange ideas, make deals, and look for new prospects. Do you want to expand your network? Or find out what strategies are really working now? Or maybe you just want to look into the future of the industry? All this and more is waiting for you right here. Forget about boring presentations and endless sales pitches - these conferences are designed to give you access to real opportunities. So, which events deserve your attention? Here's a selection of the best affiliate marketing conferences in 2025 to help you boost your skills. iGB Affiliate Barcelona (January 20-23, 2025) Location: Fira Gran Via, Barcelona, Spain Dates: January 20-23, 2025...