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-30%. -40%. -50%. And... zero emotions. It seems like you did everything right. You prepared the promotion, threw the creative into the advertising office, reminded them in the story, and even gave them "only until 23:59". But instead of a flurry of orders, there was silence. Maybe someone clicked the button. Maybe not. But definitely not what you expected. And that's when the classic Ukrainian launch begins: Maybe people are not interested? Maybe the price is still high? Maybe you need an even stronger discount? It's definitely not our fault, it's just not the season. The problem is not in the product. And not in the wallets of the audience. The problem is the lack of a system. The fact that you made a promo, but didn't do the preparation. And your discount flew into the void. In this article,...

RevShare (Revenue Sharing) is a payment model that has gained considerable popularity in various business sectors in recent years. Along with the development of online ecosystems, more and more companies are implementing RevShare to increase their revenues. In this article, we will look at what RevShare is, how to use it, and how this model differs from other approaches, in particular from CPA (Cost Per Action). The name RevShare comes from the English "Revenue Sharing", which means "revenue sharing". The essence is that two or more parties agree to share the profits (or losses) that arise in the course of their joint activities. The RevShare concept appeared back in the 90s, when the Internet was just becoming popular. Since then, this model has undergone numerous transformations and adapted to various business segments - from affiliate marketing and advertising to online...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

At Stars Partners, we’ve always believed that business can — and should — carry social responsibility. That’s why we’ve prepared this interview for Panda Media, featuring our Head of Brand Marketing, Yuliia, to introduce our heartfelt charity initiative: Stars Paws. What started as a simple idea has now become a meaningful part of our company culture. And most importantly, we’re looking to bring more compassionate hearts into this growing movement. What is Stars Paws? Stars Paws is a charity project born from a simple wish to do good. We collect donations at exhibitions by offering our branded merchandise in exchange. Stars Partners then doubles the donated amount. With the total funds, we purchase essential supplies for animal shelters — food, medicine, bedding, and more. How did the idea come about? I'll tell you a little secret — it was a...

The iGaming industry has many affiliate programs with different approaches to cooperation. We decided to find out the real experience of one of the top affiliate programs so that you could get useful insights for further development. A brand with facts, not promises 22Bet Partners is an official affiliate program and a direct advertiser of the well-known 22Bet brand. The platform has been operating since 2017, and during this time, the project has gained stability and recognition in the industry. The program covers more than 100 countries, supports more than 60 languages and 200+ payment systems, and operates on the NetRefer platform. "This is not a new brand. We have been in the industry for more than 8 years, have built a system of trusting relationships with partners and have established ourselves as a reliable player," emphasizes the 22Bet team....

In affiliate marketing, strong relationships don't happen by accident - they are built step by step. And while traffic and a payout model are important, it's clear communication that often decides the fate of a relationship. Today we are sharing useful tips from Natalia Vlasyuk, an experienced Senior Affiliate Manager at Advery with over 7 years of practice. She has worked in both CPA networks and product companies - her advice is based on real cases. The first impression is the key Your opening message sets the tone for communication. Don't write banal phrases: "Hello" "Are you there?" Template messages without context Best: Brief and to the point Introduce yourself (name, company, offer) Clear call to action ("Shall we discuss?", "Interested in ?") Building trust from the first steps Communication is not a one-time "hello", but an ongoing process. Best...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...

The spring of 2025 is hot for arbitrageurs. The world is changing, the audience is becoming more demanding, platforms are becoming more capricious, but the demand for traffic is only growing. Where is it realistic to earn money now? Which GEOs are the best? What offers are pouring top and why? Let's figure it out together, with an emphasis on practice and live insights. Eastern Europe - back in the game After the instability of 2023-2024, Eastern Europe's markets have finally come back to life. Poland, the Czech Republic, Romania and Bulgaria are now some of the hottest GEOs to arbitrage. Why? High user engagement in e-commerce; Good response to gut, subscriptions and merchandise; Available traffic in TikTok and Meta; Loyal rules of advertising platforms in these regions. What they pour on: Keto/Weight Loss products; Anti-stress supplements; Financial Offers with...

This material is not our investigation. It was sent to us by the heroes of the article, the Traffgun Partners team. They shared the results, figures, and case study themselves. We publish it in its original form, with all the information provided. Because playing in the open is the minimum the market deserves. Start of cooperation: January 11, 2025 - official launch Geo - UA 95% of the traffic came through TikTok, with a little bit of Telegram and PPC also spilling over Set KPI: $15 average check within a month. Spillover and feedback: Period of the spill: 12.02.2025 - 17.04.2025 Regular contact with managers: Continuously kept in touch with Nikita and Vlad Received positive feedback from the product team Managers themselves asked us to scale traffic Weak start: In the first two months, there was a small volume, the...