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SEO is not the same anymore That's what various experts say, and they're right. Do you remember the days when it was enough to write an article with +- properly selected keys, add a couple of links, and you were in the top? There is still a chance for this, but at the same time, a new world has emerged where artificial intelligence decides what to show the user first. Today we are dealing not only with Google Search but also with AI Overviews, ChatGPT, Copilot, Perplexity. This means that we deal not only with SEO but also with AEO - Answer Engine Optimization. This is a new approach to how to create content so that it gets in response, not just in the SERPs. AEO vs SEO - what's the difference? SEO (Search Engine Optimization) is about how to...

"Midjourney draws better than me." "Figma already knows where to put the button." "The customer said: why do you need a designer if you have a neural network?" These phrases are not meme jokes, but real thoughts of designers in 2025. AI already draws banners, generates landing pages, and packs logos in a second. And it seems that the market is no longer in shock, but is simply quietly revising budgets for design teams. But despite the hype, there is a nuance: design is not only a picture, but also a context, strategy, user experience, and emotional depth. And while the neural network is generating, someone has to decide what exactly is worth generating and why. Let's talk about 5 design roles that AI will not replace, because they are about meaning and ideas, not pixels. And if you haven't...

"Hey brother, the offer is fine, just put in at least 200 bucks and everything will be fine" - and so you do. And then there is silence. The manager disappears, the statistics jump, and the upside is zero. There are a couple of other similarly "angry" people in the chat. Sound familiar? In niches where you don't just buy traffic but give it to an affiliate, choosing an affiliate service is not just about "who to work with". It is literally whether you will get paid at all. Normal affiliates exist. But it's like finding an adequate landlord in Kyiv: you need to be able to filter signals at the stage of correspondence. In this text, we have collected 5 clear signs that will help you understand whether you are looking for a service that can be used for...

The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...

2025 has become a time of total automation and tightening of the rules of the game in the traffic arbitrage market. Advertising platforms complicate moderation, CPM is growing, anti-fraud algorithms are getting smarter and smarter. But those who competently assemble a working stack of tools continue to pour in the plus. Let's find out what arbitrageur's tools are used by the top in 2025 and what really works today. 🤖 Anti-detect browsers for traffic arbitrage Antidetect is the basis of the arbitrage set. Without it - immediately ban. TOP-3 antidetect-browsers: AdsPower - a powerful browser for teams. Handy for autoplay, supports proxies, cookies, and automation. Often used in a link with autofills and anti-captcha. Incogniton - gained popularity in the bourgeoisie. Suitable for both solo and teamwork. Lots of integrations via API. GoLogin - easy and clear interface. Recommended for...

You don't have a "Buy" button on your website. You don't drive traffic to a landing page with a counter. Your marketing is a blog, newsletter, podcasts, and media presence. And then you launch a new campaign, spend time, budget, and effort, and there's silence in CRM. No applications. No sales. The team starts to look at you askance. The founder asks: "Why are we doing this at all?" You know? Most companies get lost here. They try to measure the deep funnel as if it were a regular performance ad. But there is a nuance: not all marketing should sell directly, and that's okay. Content marketing, PR, brand awareness, expertise, loyalty, and audience engagement are all marketing. Just with a longer cycle and thinner signals. And if you look only at leads, you will miss the moments when the...

"Are you writing a post?" a colleague asks as he passes by. "Yes, I've already written it. Now I'm just going to fight with ChatGPT to remove all this water and come up with something less cringe-worthy." This is what a typical morning in the content department looks like in 2025. They no longer write from scratch, but filter, curate, polish, and come up with promos. Once upon a time, the main thing was to meet the deadline. Now it's about not burning yourself out by editing what "it has generated." ChatGPT, Claude, Jasper, GrammarlyGO change not only the process but also the very essence of content. But do they replace humans completely? Where AI is already a useful assistant, and where you can't do without a smart editor? We have written an analysis: what can be automated, what roles...

In this interview, the 1win Partners team explains in detail how the RS model looks like from the advertiser's side and what is important to know for those who plan to build a profit using this model. To do this, we talked to Stanislav, Senior Affiliate Manager at 1win Partners, and asked him a number of questions about various aspects of cooperation. How is the income or payback of RS-partner traffic formed? The profitability of an RS partner directly depends on the volume of traffic attracted and its quality. Therefore, when working with the affiliate program, it is important to focus on the creation of a long-term lead base and its further processing. Each player should not only generate income but also fully recoup the costs of its attraction. The key to success: consistency and perseverance in work, your income...

In 2025, good creativity is no longer enough - it is important to know what exactly works for competitors, how long it runs, and what landing page is behind the ad. Otherwise, budgets and unnecessary tests will be wasted. That is why SPY services remain the main tool for traffic research. They provide quick insights into the market, save time on analytics, and allow you to launch proven campaigns. In this article, we have collected 5 best spy services for arbitrage in 2025 with real pros and cons, without water, adapted to the needs of arbitrageurs. So, check this list to see if you know all the services and maybe it's time to switch to a more convenient one. Tyver Spy A tool for those who work with advertising and want to see the whole picture. Tyver is a universal...