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UGC 2.0 is a really powerful weapon. But even the best creative is worthless if it doesn't pass moderation. TikTok and Meta algorithms are tougher than ever. And they don't particularly like pseudo-medicine, promise statements, and anything that looks like a "guaranteed result". So how do you make a lively, reliable, but safe to launch creative? Here is a practical analysis. Rules of the game: what not to do Moderators today catch not just "forbidden words" but also tone and subtext. Therefore, UGC creative should not look like advertising, even if it is. What causes a ban: Medical or physical promises ("minus 5 kg", "cleansed the liver", "removed toxins") Clear guarantees ("guaranteed profit", "stop% works", "get results in 7 days") Too "advertising" tone: calls, banners, font from the presentation Attacking messages: "You definitely have this problem", "You are doing everything...

SMM in the niches of our heroes today is not just about "posting posts." It's a constant juggling act between creativity and numbers, between "make us a video to make everyone gasp" and "can we do it without a budget, but make it wow". It's working in a community where everyone sees everything, but no one wants to show their face. And this is, frankly, a profession of endurance - where one wrong click can cost more than your entire scholarship for the year. We talked to top SMM specialists and found out what drives them, how to turn insights into content that works, and at the same time adhere to the brand's tone of voice. The article contains only honest answers without embellishment. How I got into SMM and what drives me in my work Alyona, ex-SMM at WWGroup...

Makeberry Affiliates is pleased to announce its participation in iGB L!VE, taking place on 2–3 July 2025 at ExCeL London. As one of the most prominent events in the iGaming calendar, iGB L!VE brings together affiliates, operators, suppliers and tech providers for 2 days of networking and strategic discussion. The Makeberry Affiliates team will be on-site to meet with current and prospective partners, share the latest programme developments and explore new opportunities for growth. Makeberry Affiliates is a fast-growing affiliate network offering over 500 gambling and betting offers with global coverage. In 2025, the network further strengthened its position by becoming a direct advertiser for 2 leading casino brands – WinSpirit and RocketPlay. This gives partners exclusive access to high-converting campaigns not available through other networks. Makeberry Affiliates equips partners with real-time analytics and transparent reporting to support informed, data-led...

In traffic arbitrage, everything starts with the offerer. Even if you have the highest quality traffic, the best creatives and a well-functioning funnel, with an unsuitable offer you just drain your money. In 2025, it's more difficult to choose an offerer, but also more interesting: more verticals, formats and flexible terms. In this article, let's understand how to choose an offerer correctly and not get into a minus. 📌 What is an offerer and how it works Offer is an offer from an advertiser for which the webmaster is paid money. As a rule, the advertiser places an offer in a CPA-network, and you, as an arbitrageur, get an affiliate link. Brought a user on it - got paid for the target action: Registration Purchase Installing the app Submitting an application View videos, etc. Each offer has: payout is the...

This summer, London's nightlife will turn confidential. On July 3rd, 22Bet Partners is stepping into the shadows — and into the spotlight — as one of the organisers of "The London Code," an invitation-only party that reimagines affiliate networking in full MI6 style. Set inside the iconic One Marylebone, the night will blur the lines between business and pleasure. With a nod to James Bond’s world of secrets, codes, and high-stakes missions, this closed-door event is designed for partners who know how to move quietly — and think boldly. From interactive spy games to hidden missions woven into the party flow, every element will play into the evening’s core theme: decode, connect, win. Expect custom gifts, immersive activations, and a premium British tasting menu — all with a touch of mystery. Special guest DJ Korolova will set the tone for...

The right choice of GEOs is one of the key factors of success in traffic arbitrage. Each region has its own peculiarities: living standards, culture, legislation, and audience behavior. All of this directly affects the effectiveness of advertising, conversion, and thus income. So which GEO to choose to maximize profits? We share our internal selection - the TOP-5 most profitable GEOs according to Triangles. 🇮🇹 Italy (IT) Hot market with high solvency. Italians are passionate gamblers. It is one of the oldest gaming cultures in Europe. The market is mature, but continues to grow rapidly. Online casinos, sports betting - all this is organically integrated into their leisure time. Population: 59 million; Average income: $36,000 per year; Specialties: high conversion on mobile, it is important to take into account strict regulatory rules (but we know how); Why it is profitable:...

In order not to feel like a dinosaur in the world of SEO when it comes to "cannons", "indexing", or "keyword difficulty", it is important to know the key terms. That's why this mini-dictionary was created for you. There's no water here, just 20 terms that will help you speak the same language as your marketing team and make strategic decisions with an understanding of the SEO context. When numbers speak: analytics and metrics To make informed decisions, feelings and visual observations are not enough. You need to see a certain coordinate system. These are the metrics that allow you to evaluate the effectiveness of content, prioritization of topics, and user behavior in numbers: Search Volume The number of search queries for a particular phrase per month. Indicates demand, market interest, and the size of the potential audience. For example,...

Think you've seen it all at iGaming conferences? Try your chances against Lucifer himself. The gates of iGB Live will open in London on July 2-3, 2025, and at stand G22, Hell Partners with an offer that cannot be refused: if you beat the Devil, you will not leave empty-handed. This is not a stand. This is a lair. A hell cave where fire meets style, rules are broken, and the bravest come out with deals hotter than cocktails in a bar. Your luck, wit, and charisma are tested here. And only the most daring will receive approval from Lucifer himself. The game: "Beat the Devil" Five cards. One choice. No chance of replay. Go into the fire and complete five mini-challenges - devilishly sophisticated to test your reflexes, intuition, and chutzpah. Choose a card. Take the challenge. Win. Or...

Keitaro is the leader among trackers in arbitrage Keitaro is a self-hosted tracker chosen by both solo arbitrators and large teams. It is chosen for: full control over data; high speed of traffic processing; flexibility in setting up campaigns and postbacks; stable operation even under heavy load. Keitaro does not impose restrictions on the number of clicks or campaigns - it all depends on your server. Its functionality covers both simple traffic redirection and complex analytics with support for A/B tests, multi-offers, proxies, integrations with CPA networks and internal APIs. The tracker is not SaaS, which means that you need to install it on your own server or from the tracker's hosting partner. But that's what makes it such a powerful tool for those who want autonomy, flexibility, and unlimited scaling. It is very easy to install it by following...