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If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...

Everyone wants to "show results," but instead they show themselves with perfect lighting, retouched numbers, and no hint of fakery. Such texts resemble not the work of marketers, but a LinkedIn post about "successful success." And while it sounds nice, it doesn't add to credibility. A good case study is not a press release with pathos and clichéd phrases. It's a documentary with characters, mistakes, changes in plans, and figures that you're not ashamed to share. It should contain life, not corporate glitter. The problem is that brands are often afraid to look imperfect. And this is how they ruin themselves. Because trust is not born of perfection, it is born of honesty. A case that does not inspire trust is more damaging than its absence. Let's see what five common mistakes in case study content turn a success story...

Automated content is a commonplace today, but it is especially important for copywriters and marketers to control the quality of such texts. Even though AI content helps to reduce costs and fill websites quickly, it can harm reputation and SEO without a competent AI check. That is why AI checking has become a standard routine for those who want to convert traffic into sales and maintain trust among both search engines and readers. Why is AI checking important for everyone who works with content? Generating content with AI is fast and convenient, but without the final ai check, you can get a "flat" and uninteresting text. The ai check helps to add "soulfulness" to the content and make it natural, closer to humans. This means better visibility on Google and higher traffic. But the main thing is that it shows...

Some brands have a tone of voice that sounds like a friend writing "are you going for coffee?", while others sound like a corporate robot that addresses you as "you" even in a push notification. And the point is not in the wording, but in the feeling and thought that is left after it. Tone of voice is how a brand communicates with the user and works on their impression. For example, let's think about the tone of Starbucks, Grammarly, or Monobank communications, which is the same example of how to communicate with the user in a cool and proper way. But how to do it right and not make mistakes? So, let's figure out what are the five common mistakes in tone of voice that scare people away even when they don't realize it. Mistake: Youthful youthfulness This is...

You've probably noticed that more and more answers are being found not on websites, but directly on Google. As soon as you type in a query, the information you need appears on the results page: from short instructions to entire lists and tips. This reality is called zero-click SEO. So it's time to figure out how your content can become part of Google's answers, remaining visible and popular even when the user doesn't click further. In this article, we will analyze in a simple and practical way what should be updated in the strategy, how to get into google quick answers, and why zero click is a new space of opportunities for the brand. What are zero-click searches and why is it a real trend Zero-click searches are queries that Google closes immediately in the search results: the user gets...

Mike Wiseman is a marketer, strategist, and creative who has worked his way from the blackboard to the iGaming market. He gained his first experience not in an advertising agency, but in a school for difficult teenagers, where he had to fight for the audience's attention every day and realized that it was the most valuable currency. Over the years, this ability to attract and hold attention has become his main professional strength. Today, Mike works at the intersection of creativity, marketing analytics, and AI technologies, bringing brands out of the shadows in the competitive iGaming space. In this interview, he shares how fakups shape thinking, why AI is not a threat but an accelerator, and how to learn to listen to yourself so that your team, customers, and algorithms can hear you. Was it hard to create a team?...

A few years ago, semantic collection was a routine task: tables, KeyCollector, manual cleaning of thousands of phrases, and endless frequency checks. But in 2025, everything changed. Now, in a few minutes, artificial intelligence can create a semantic core that used to take a team of SEO specialists a week to collect. Keyword research has become one of the most popular tasks for AI in digital marketing. Surfer, Semrush, WriterZen, Ahrefs, and even ChatGPT have all received AI modules that analyze SERPs, determine user search intentions, and build clusters with little to no human intervention. But don't confuse speed with efficiency. Some tools really analyze data, build links between queries, and suggest where SEO has the most potential. Others only generate beautiful lists of keywords without understanding the context or real search demand. So this time, we'll figure out which...

He started out with a commodity, assembled his first team from his family, sold his car when he didn't have enough money even for basic needs, and still kept going. Today, Oleg Kupets, Owner of KuTeam, KuPartners, owner of a network of telegram channels, is one of those who speak of arbitration as a path of consistency and humanity. How to survive in a constantly resetting market and why the real power is in the ability not to give up. Was it hard to create a team? Did you want to give up everything?   It was not easy to create a team, there are always difficulties, but we overcome them quickly and learn from our mistakes. I never wanted to quit, I love what I do and I have a goal that I will definitely reach   What was...

Artificial intelligence in SMM is no longer a fantasy. It doesn't replace humans, but becomes a partner who never burns out, remembers every detail, and instantly throws up fresh ideas. Its power is not in magic, but in consistency: formulate the task correctly, and instead of chaotic notes, you will get a content plan template that covers the entire process from strategy and rubrication to formats, calendar, and analytics. Content plan: the luminary around which all the activities of an email marketing campaign revolve In short, SMM does not work without a content plan. It doesn't "work badly" or "barely hold on", but it doesn't work. Even the coolest ideas are lost, posts are haphazard, and communication breaks down into a chaotic stream of incompatible messages: one-time memes, random news, or posts "for show." Instead, a clear content plan gathers...