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Are you still manually collecting semantics in KeyCollector while ChatGPT issues hundreds of relevant queries per minute? From 2023 to 2025, the market will become crowded with AI-SEO tools: Jasper, Surfer, NeuralText, Ahrefs AI, SE Ranking AI, WriterZen - all of them promise to save time and build the perfect semantic core without human intervention. But there is a nuance. Speed does not equal quality. Artificial intelligence has learned to generate words, but it does not always understand the meanings. As a result, you can get semantics that look brilliant in a table but burn traffic in reality. 2025 is the year when SEOs decide: should they entrust the keys to a machine that can think but doesn't yet sense context. How does AI semantic generation work? To understand how artificial intelligence creates semantic kernels, you need to imagine that...

In 2025, fraudsters have become as advanced as arbitrageurs. Nowadays, these are not just bought clicks or proxy botnets - they are deep botsthat mimic human behavior to cursor movements; fake devices that pass fingerprint verification; and smart rotation that changes IP faster than you can refresh the dashboard. According to the estimates of Ukrainian affiliate networks, up to 18-25% of traffic in affiliate programs can be fraud. For large arbitrage teams, this means losses from $5,000 to $30,000 per month, which literally disappear in reports under the guise of "active users." Manual checking doesn't work anymore. Fraud has become smarter, faster, and disguises itself as the best campaigns. But AI is no longer on the side of fraudsters - now it is the one that catches them, analyzing behavior, click patterns, and data with an accuracy that people could...

In the days of 8-bit games, trust was built simply through word of mouth. Players shared their impressions with their friends, and this was what determined who was "good" and who was not. But today everything is different: instead of conversations in the yard, there are thousands of reviews in the digital space. And it is they who decide whether a new user will make their first deposit or pass by. For game providers, reputation has become a real battlefield. Each star on Trustpilot is an extra life, and each review is a chance to rise in the trust rating. That is why Trustpilot is the main arena where companies compete for the loyalty of players. NGM Game, as a slot game provider, knows this from experience: in a world where 71% of players trust brands with high ratings, reviews...

Ready, set, SiGMA! In just a few weeks, many of us will be packing our bags and heading to the long-awaited summit in Rome, to meet others, show what we’ve got, and get inspired. Under one roof, operators, teams, partners, and affiliates will come together to share insights, discover new opportunities, and form partnerships that move the industry forward. That’s what we love about SiGMA — it’s all about real energy and meaningful connections. This year, Moon Partners will be there too, at booth #5024. We’re coming not just to shake hands, but to meet our partners in person, share insights, and show our vision for the future of affiliate marketing. And of course, we’re making a solid plan to get the most value (and the best new connections) out of the event. Here are a few tips that might...

How do you know if a brand looks reliable and not just "pretty"? At a time when every second startup uses AI and creates a logo in three clicks, visual language becomes critical, it either builds trust or instantly destroys it. We talked to Kateryna, graphic designer at Lead Panda, about how visual culture has changed in 2025, why minimalism with character works better than "anti-design," what fonts immediately hint at the level of the brand, and what "trust design" means on the examples of PayPal, Monobank, Uber, and Rhode. In this conversation, we'll talk about colors that calm you down, fonts that speak for themselves, and visual patterns that shape the aesthetics of new trust. Which colors work for reliability today, and which ones, on the contrary, cause a sense of risk? When it comes to colors associated with...

There are thousands of channels in certain niches. How to break into the top 3 search results when competitors have already taken the first positions? Let's analyze Telegram SEO promotion using clear examples. Although Telegram does not use such complex algorithms as Google, it does not mean that Telegram SEO does not work. On the contrary, the right channel name, description, and structure can generate 20-30% of organic traffic every month. For affiliates in the in-game, betting, or crypto space, these are potential additional leads. How does the search for Telegram channels work? The algorithm of searching for Telegram channels consists of three stages: crawling public channels, indexing by keywords, and ranking by factors that can be controlled. Unlike Google search, there is no complicated E-E-A-T scheme, but there are clear technical rules that must be followed. Telegram's internal search...

Rome, Italy — November 4, 2025 — When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and — will set the stage for the most unforgettable night of the conference: Empire of Success. Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen. Not an Invite-Only. A Statement. In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the...

November is the month when the affiliate industry enters the home stretch of the year in full swing. Then comes the New Year and the period when you want to rest more. Therefore, if you are still thinking whether it is worth taking time out of your work schedule for the sake of a conference in November, we will tell you about the benefits of this decision. We have collected 8 events that will definitely pay off - not only in contacts, but also in money. SiGMA Europe: focus on scale + romance of Rome When: November 3-6, 2025 Where: Fiera Roma, Rome, Italy SiGMA Europe is moving to Rome in 2025, and this is not just a change of location, but a restart in the format of a mega-event. The organizers promise 30,000 delegates, 1,200+ exhibitors, 4 conference stages...

In affiliate marketing, everything starts beautifully: traffic is growing, conversions are pouring in, ROI is shining. But after a few weeks, the chargebacks, returns, and zeros in LTV come in, and it turns out that half of the "success" was drawn by bots. Fraud in affiliate programs is not only a problem of large CPA networks. It is also a daily problem for both beginners in arbitrage and small business owners who have launched a referral program without verification systems. This article will help you learn to see red flags before the ad goes up in smoke: understand what honest, "live" traffic looks like; get a short checklist of fraud signals; see how even simple AI analysis can save tens of percent of your budget. Let's start with the basics. Honest traffic is when numbers behave naturally. When conversions grow...