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In 2026, AI will no longer be perceived as a separate tool. It will become part of the daily work of marketers and arbitrageurs, just like analytics, trackers, and advertising accounts. The question is no longer whether to use artificial intelligence, but how it is integrated into processes. Those who work with AI on a case-by-case basis simply speed up individual tasks. Those who assemble a complete system from tools make decisions faster and more accurately. It is this difference that determines the result. In this article, we break down the AI tools that will become must-haves in 2026 and explain how to turn them from a set of services into a working stack that really impacts efficiency and profit. The main shift: from “AI for content” to “AI for decisions” Over the past two years, AI in marketing has...

A long interview is not just one video, but 10–30 videos for TikTok, if you edit it correctly. Algorithms don't need perfect editing, they need meaning and emotion. That's why interviews work better than scripted formats. The main mistake is to edit the conversation like a trailer. On TikTok, each clip should stand on its own. In this article, we show you how to turn one conversation into a series of viral Reels and not waste the potential of the content. Which interviews are good for editing and which are not? Not every interview works equally well in a short video format. And it's not about the quality of the footage or the popularity of the speaker. Everything is determined by the structure of thoughts and the way a person speaks. Answers with a clear focus work best for Reels...

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While some people are still relaxing after the holidays, others are already thinking about key events: from Las Vegas to Barcelona, where the iGaming community will gather. We have compiled a list of the most relevant events here, after which your KPIs may improve significantly. Affiliate Summit West 2026 (ASW): an epic start to the year When: January 12-14, 2026 Where: Las Vegas, USA, Caesars Forum Why you should go if you have the opportunity: ASW is 10k+ delegates, including affiliate networks, SaaS, e-com brands, and arbitrageurs from all verticals. This event will feature 200+ speakers on CPA models, AI in creatives, TikTok arbitrage, and leadgen hacks. Networking at Affiliate World level: parties, meetup zones where deals worth millions are closed. For iGaming and betting teams, there is a separate zone with operators. Tickets start at $1,099, but the ROI...

The past year has brought breakthrough shifts in the influence and capabilities of artificial intelligence, capable of radically rewriting the work of specialists. AI is becoming increasingly involved in operations. From guiding newbies through the details of what arbitrage or marketing tricks are, neural networks have become a useful tool for every specialist, regardless of skill level. Former content assistants have become a full-fledged operational module with a huge set of functions, in addition to the automation, texts, and concepts offered at the dawn of their development. And the relentless pace of development makes the changes expected in 2026 increasingly unpredictable. AI marketing and arbitration: where they intersect and differ Both marketers and arbitrators have always divided the three basic areas of artificial intelligence between themselves: data processing, content, and routine automation. Previously, this intersection remained specific and situational —...

For most people, 2025 was a year of turbulence, fatigue, and constant adaptation. But not for Dima, Head of Growe Partners, who is used to looking at the year not through the calendar, but through numbers, metrics, and internal achievements. At a time when the industry was struggling for stability, he was setting his own records: working closely with partners, closing ambitious deals, and at the same time managing to achieve the legendary 1% in Whoop Recovery, an achievement that only 0.5% of users can boast. We talked to Dima about his year in numbers: how many campaigns really mattered, which metrics skyrocketed, what AI gives real ROI, whether mistakes are really mistakes, and how many days in 2025 he was truly happy. Spoiler: 364 out of 365. This is a conversation about a changing industry, about work that has...

Advertising in Google Ads has long since ceased to be a matter of “launching a campaign and it works.” Algorithms have become much stricter, policies more detailed, and the system increasingly blocks not only individual ads, but entire accounts. The reason is simple: Google spends billions on search quality and user safety, and any ad that seems unreliable, risky, or technically flawed automatically falls under increased scrutiny. Today, it is not enough to simply have a good product. It is important how you advertise it: whether the text is correctly formulated, whether there is consistency between the ad and the landing page, whether you exaggerate the benefits, whether you present the terms and conditions transparently, and whether you avoid technical errors. Even a legal and “white” offer can be blocked if the page loads too slowly, contains questionable elements, or...

TikTok is entering 2026 with a new advertising reality. The platform is rapidly increasing the volume of AI content, and this is forcing TikTok to change its approach to video moderation and transparency about their origin. Whereas previously the question of “AI or not AI” was more of an ethical nuance, now it is part of official policy, affecting rankings, audience trust, and the effectiveness of advertising campaigns. TikTok has already introduced mandatory labeling of AI-generated or significantly altered videos. The platform uses C2PA metadata, invisible watermarks, and proprietary algorithms to identify AI content. In addition, users have been given the ability to independently control how much AI video they want to see in their feed. This means one thing: how advertising video creatives are created will now directly affect impressions, engagement, and conversions. Therefore, in 2026, it will be...

In the first part of our December playlist, we learned what makes colleagues immerse themselves in work, catch focus, and try not to dance under Zoom circles. But December is long, and the mood changes every day — from “EBS mode” to tangerine comfort. So we continued to ask the team about the main thing: what they are listening to right now. This is the second part of our December musical playlist, where each track has its own character, each genre smells of the holidays, and the answers are as lively as December itself. Let's go listen further. What are you listening to right now while you work: one track or one genre that keeps you focused? Victoria Bakalova Listen, when it comes to generating ideas: We listen when we make big plans, and they are sure to come true:...