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Two pros, three questions. What tools really get the job done, what trick is funny today but painful yesterday, and what a day looks like without unnecessary noise. Everything is here: ChatGPT + Notion, an SOS button to a lawyer, and an ad that went the wrong way. Catch the concentrate of experience without water, so the most interesting part is coming. Artur Borysenko, PR Director at Triangles What tool saved your job this year? And what gadget/habit saved your life outside of work? I'm a PR person, humanitarian, visionary, strategist, and just a good person, why do I need all this? Give me Telegram and Google Docs for now, that's enough for me. For everything else, I have a great team. And outside of work, I have an "SOS" button, which you press to automatically call your lawyer. Because...

Creatives burn out faster than you can update the tracker, traffic becomes more expensive, and landing pages look exactly the same, only with different fonts and buttons. In such a situation, even the juiciest offer may not "work": the page simply does not hold attention, does not pass moderation, or crashes after a few days of display. This is where AI-SEO comes into play - not as another hype, but as a survival tool. Neural networks help arbitrageurs optimize landing pages faster than any freelancer: they analyze competitors, select keys for GEO, create texts with 100% uniqueness, and even test different page structures. AI sees what we often ignore - behavioral signals, content relevance and even emotional tone of the CTA. So forget the old idea of SEO as a "long game". Today AI-SEO is not about search traffic, but...

TikTok has rewritten the rules of the game. No one is ready to watch five-minute monologues anymore, everyone wants short, dynamic, to the point. The algorithm loves movement, the viewer loves emotion, and content creators are constantly looking for a way to "cut" long videos so that they fly into recommendations. This is where artificial intelligence comes into play. Pika, Opus, and Captions have already learned how to do what used to take hours: find peak moments, select the frame format, synchronize the sound, and even add subtitles. We checked how each of these tools works in practice and found out which AI really helps to turn long videos into viral short clips. Why should you use AI for TikTok? TikTok has turned the video industry into a speed marathon. The winner is not the one who does it "beautifully"...

The latest episode of ROI Night Show brought together mega interesting characters from the aff-industry for crazy interactions and frank conversations about business. From insights to "Arbitrage Picasso" The episode started with a guest of Lana Rossi, the founder of Conversion Club, who spoke about her unique approach to organizing arbitration events. Listening to her is a pleasure... The most exciting part of the show was the game, where the Crocodile game, drawing, laughter and marketing met. Representatives of Apps4You and TEQUILA lit up the room with their charisma, which you should appreciate! Only giggles? No, there will be pain too! Epic moment where participants received electric shocks for wrong answers about their companies. Among the interesting facts that were revealed during the game: TEQUILA has a corporate villa in Cyprus and plans to open in Bali Apps4You processes more...

LinkedIn is not quite the same network as it was a few years ago. Algorithms have changed, competition has increased. Today, marketers are debating whether to invest time in creating multi-slide carousels or focus on short but to-the-point posts. Some say visual content is superior, while others defend the power of plain text. Who is right? Let's find out! Changes in LinkedIn algorithms in 2025 The platform now prioritizes relevance over content freshness. This means that a quality post can continue to gain traction even weeks after it was published. The comment ranking system has also undergone changes. The algorithm now values long, meaningful comments (more than 10 words), which receive 2-2.5 times more engagement than short ones, as proven in their research by many experts, including Chris Donnelly - Autonomous SEO & AEO Growth Engineer. Efficiency statistics: carousels VS...

Artificial intelligence is no longer the Wild West of marketing. If a few years ago AI seemed to be a limitless space of experiments, today it has already become a part of the rulebook. The European Union adopted the EU AI Act - the world's first law that defines how artificial intelligence can be used in business, advertising, and communication. For marketers, this is not just another document from Brussels. It is a signal that the era of uncontrolled experiments with AI creatives, automated campaigns, and content generation is coming to an end. Now it is not only about speed and creativity, but also about transparency, security, and ethics. Ukraine is not yet in the EU, but Ukrainian agencies, startups, and SaaS companies are already working with European clients. This means that the new standards apply to us right now....

While you're thinking about what sound to put in your video, AI already knows what trend will explode in three days. Seriously, while marketers analyze hashtags and analyze competitors' pages, neural networks are already calculating which videos have a chance to become the next "virus." TikTok today is not just about dancing and memes. It is a living ecosystem of emotions, algorithms, and quick decisions, where the fate of creators is decided in seconds of viewing. And while some try to guess what will go viral, others connect artificial intelligence and get predictions accurate to the sound, frame color, and editing dynamics. The problem is that 9 out of 10 videos remain in the shadows. Marketers, SMM specialists, and arbitrageurs spend hours testing creatives that don't take off. And this is where a new generation of AI tulas comes in...

The conference that we have been talking about since spring has happened! Of course, we couldn't miss such an event in the affiliate community, so Panda Media had a powerful delegation to share the most interesting things from the conference: Alyona - CCO, Nadia - Head of SMM, and Anya - bizdev. So, did AFFHUB Affiliate Aggregator Conf live up to expectations and the time spent on the road? Let's talk about it further! Louder than "Zvezdochka, palyay" - it's about AFFHUB! This hit became the unofficial anthem of the Warsaw AFFHUB. As soon as we entered the room, we immediately realized that the organizers were not kidding with the scale. The number of people and their energy was immediately noticeable. All the participants came with a specific goal: to find new partners, learn about the latest trends, network in...

In a world where user attention span lasts about 3 seconds, long-form content turns into a goldmine for those who know how to present it and cut it correctly. TikTok and Instagram Reels generate more than 200 billion views every day, and brands that have mastered the art of turning long-form content into short-form content increase their ROI by up to 400%. Spoiler alert: it's not about magic, it's about a system. And the presentation of the people who create it. What is content and why has everyone become obsessed with short videos What is content? Ask any marketer and you will hear something about "a unit of important information for the audience". In fact, in 2025, content is what makes people stop scrolling and take action: like, smile, save, go to a page or catalog, make a purchase, etc....