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It seems that many people put their crazy work plans on hold in the summer, but this is not entirely true. We asked six people from the industry what their summer looks like: what they manage to do, what they dream about, and what they would advise others to do over the summer. Someone has paddle and conferences on the schedule, someone has a cozy pond and fishing, and someone just wants to walk at dawn. Lana Rossi, Founder of Conversion Club, says that the sea and deadlines are a difficult combination This summer, Lana dreamed of simple and carefree things: sleeping until 12:00, not setting an alarm, leaving the house without plans and relaxing all day without thinking about anything. But in practice, it's like most of us: the sea is nearby, but it's not always possible to see...

TikTok is no longer just about dancing and schoolchildren. The whole country is on it: from students looking for a way to make extra money to CEOs who binge on business content before bed. And while Meta is collapsing its reach and banning everything, TikTok gives you a chance to take off even from a zero account - if you're in the know. The algorithms are more loyal, CPMs are lower, and video content still rakes in organic and free traffic. But there is a nuance: running ads on TikTok for the Ukrainian audience is not the same as clicking "Create Ad" in Meta. There is a different logic, different accounts, different restrictions. And to avoid wasting your budget, you need to know what you're dealing with. In this article, we explain everything: from the ways to launch TikTok Ads...

Is corporate identity in creatives a must or an invention of designers who just want to "look like a portfolio?" Can it be done quickly and beautifully without losing identity? And how not to get burned when the client adjusts everything to his mood? Read a frank conversation with a creative expert and learn how a recognizable style is born and why templates are not always evil, but our friend. And finally, what does a design that doesn't work look like, even if it's beautiful and the founder likes it. About this and even more in a conversation with our heroine - Kateryna, graphic designer at Lead Panda. About "corporate identity in creatives": does it exist at all? Of course, it does. Personally, I divide them into two options: the corporate identity of the company's brand and the corporate identity...

This is not a test anymore - SGE is being rolled out in full In the summer of 2024, Google launched a large-scale rollout of Search Generative Experience (SGE). Although it is not officially available everywhere yet, AI responses are already being actively tested in the US, India, Japan, and Germany, and this is just the beginning. Against this background, the old rumors have flared up again: "SEO is dead, all clicks will be taken by AI, horror." But it's not true: SEO is not dead, it has just changed. It has changed before - for BERT, for voice search, for mobile-first. It's just that now the content has to be ready for the fact that it's not a human working with it, but an algorithm that tries to collect the answer for you. What does SGE look like and...

A few years ago, CTR was the main star of performance analytics. The click-through rate decided everything: whether the link was good or not, whether to scale or to the trash. But in 2025, it doesn't work anymore. Because ads that collect clicks but don't hold attention will no longer win the auction. TikTok, Meta, YouTube - all major platforms have started counting not only clicks, but also how long your ad actually lives in the user's head. The algorithm sees whether the user lingered or just "clicked past." And if you don't stay, you are eaten by the one who knows how to keep you. What are attention metrics, why are they replacing classic CTR/CPC, how has the approach to performance marketing changed, and what is really important to measure now. Without water, with diagrams, examples, and a clear...

HR in our heroes' niches is not just about "finding a candidate." It's a marathon with obstacles: when there are either impostors with glossy resumes or seniors who still need to be persuaded to take a call. It's a speed work, where a candidate can "disappear" in 48 hours in arbitration. It's stress, deadlines, and situations where your online interview falls apart along with the ironing board. We talked to top HRs from MUUS, Leadpanda, and MI Agency about the most scarce candidates, aptitude testing, the most epic firings, demotivation, and keeping a team together when everything is on fire. No theories here. Only real experience, working tools, and a little professional humor. About the candidates who are the hardest to find today Alina, Founder of MUUS Recruitment Agency We work with different niches, and analyzing the market over the...

Summer 2025 is not just a vacation season. It is also a hot time for those who work with traffic. While some are looking for ways to reduce CPL on TikTok, others are looking at new formats that have already started to show results: YouTube Shorts and Telegram Stories. At first glance, both tools look like just an addition to the content. But in fact, these are platforms with huge organic potential, which are not overheated yet and allow you to enter with minimal budgets. In this article, we will analyze how traffic from YouTube Shorts and Telegram Stories works, what arbitrageurs do with it, and whether it is worth joining this race in the summer of 2025. Everything is to the point, without water and from the point of view of practice. Why are new traffic sources emerging? Traffic...

Who said SEO is long, boring, and requires a lot of links? One of our partners has found an effective method: "Can Reddit posts be ranked like SEO pages?" 💥 Answer: Of course, yes! See below 👇 🔑 Scheme: ✅ Without a website ✅ No link building ✅ Only Reddit + top keys He warmed up several Reddit accounts and started posting reviews in top subreddits: → r/onlinegambling → r/CasinoBonuses → r/GamblingCanada Posts of type: "Top Aussie pokies that actuallypay" "Best no-KYC casinos for Canadians 2025" No spam. No hardsell. Only honest texts + clean links to SlotsGem and HellSpin. 🚀 Feature: Reddit authority (DA 90+) has promoted these posts to the top 5 for bold queries: 🔹 best crypto casino Australia 🔹 new no verification casino Canada 🔹 fast payout slots AU No links. No long waits. Only top...

Or what happens when a partner changes the rules of the game after the campaign is launched. Background: simple conditions and scaling were promised In early February, a WinAffiliates representative approached ClickID Media about cooperation, after which an agreement was reached to launch traffic without KPIs for mindep - €90 for each user with a minimum deposit. The WinAffiliates manager confirms the terms and conditions, and the campaign starts on February 6. Within a few weeks: Communication is stable and going well with the manager Olga; The quality of traffic does not cause any comments, the manager receives feedback on each partner; More than 10 partners are connected; More than 500 FTDs are involved. ClickID managers regularly receive feedback, control the quality, and scale the campaign with the approval of the advertiser. And then a sudden stop: the advertizer changes...