Facebook advertising is a form of marketing communication designed to promote products, services, or brands through the social network Facebook. It is a powerful tool that allows businesses to reach their audience, increase brand awareness, attract new customers, and boost sales. What is Facebook Ads Manager? Facebook Ads Manager is an online tool provided by Facebook that allows advertisers to create, manage, and track advertising campaigns on Facebook and Instagram. This tool provides full control over advertising campaigns, from setting up targeting and creating ads to tracking and analyzing results. How to run a successful Facebook ad campaign Identify your target audience The first and perhaps most important step is to define your target audience. Who are they? What are their interests, preferences, and online behavior? The better you understand your audience, the more effective your advertising efforts will be....

Mental maps, or mind-maps, are a visual way of organizing information that helps you think, remember, find solutions, and express ideas better. This tool will not only improve the work with information, but also show your thoughts and plans in a visual way. Intelligent maps help to: easier to process information: understand, memorize, restore logic; effectively present material and explain your ideas; make decisions faster, develop plans and projects. Lead Panda has put together a selection of the 17 best mind mapping programs to help you make the most of this tool. Among them, you will find both free and paid applications to choose the right option. Coggle Coggle – is a free online application for collaborative work on projects. Easy to use, but with many features, it creates visually appealing mind maps. The program allows you to add images,...

Traffic arbitrage is when you bring customers to an advertiser for a reward: for example, a percentage of sales or a fixed amount for a certain targeted action. Arbitrage can be white, gray, or black. Today we will talk about gray traffic arbitrage: let's understand what it is, how it differs from white and black arbitrage, who uses it, and how. What is gray arbitrage? First, let's understand what white and black arbitrage are. White arbitrage is when a webmaster uses standard methods of attracting customers that are not prohibited by affiliate programs: for example, contextual or banner advertising. White arbitrage offers do not mislead users in any way. Black arbitrage is when a webmaster uses prohibited methods of attracting users. For example, clickander: when a person goes to the advertiser's website automatically, without clicking on the ad. Or when...

How to search for arbitrage bundles through the FB library One of the main advantages of the ad library is its ability to recognize text in creatives using validation algorithms. This allows you to analyze the appearance of ads matching selected keywords in search results. In this way, the ad library not only allows you to study the existing offerings in your industry or niche for a selected country but also helps you identify the characteristics of successful strategies in creating creatives and the landing pages they target. This is especially important for arbitrage bundles, where every detailed analysis can be key to a successful campaign. The process is simple: access the "META Ads Library" via the link provided, select the country of your choice, and apply filters to select placement platforms, ad content type (static or video), and ad...

Affiliate marketing is one of the most effective ways to make money online. This guide will be your reliable assistant on your way to success in this field, whether you are a beginner or already experienced. What is affiliate marketing and why is it important? Affiliate marketing — is a way of making money by promoting the products or services of third-party companies. It is important because it allows you to earn money without owning your product. Affiliate marketing is based on the principle of profit sharing between advertiser and affiliate. You promote a product or service and receive a commission for sales or other user actions. Affiliate marketing is based on the principle of profit sharing between the advertiser and the affiliate. Types of Affiliate Marketing Partnership Programs: Specialized programs where the advertiser provides partners with promotional materials. Referral...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

Traffic arbitrage in tik tok: myth or reality? In recent years, the social network TikTok has gained tremendous popularity around the world, becoming not only a platform for entertainment, but also a powerful tool for the promotion of goods and services. In this regard, the topic of traffic arbitrage in TikTok is of growing interest among marketers and entrepreneurs. But is it worth it? Let's find out what is traffic arbitrage in TikTok, whether it is a myth or reality. What is traffic arbitrage? Traffic arbitrage is a method of earning on the difference between the cost of attracting a visitor and the income received from his actions on the site. The essence of arbitrage is to buy traffic on some platforms and monetize it on others. How does traffic arbitrage in TikTok work? Traffic arbitrage in TikTok is indeed...

In a world where marketing demands agility and creativity, every tool matters.Today's marketers face a multitude of challenges, from improving metrics and audience engagement to analyzing trends and creating unique content. Using the right queries, or Prompts in ChatGPT, can help you quickly find solutions, optimize strategies, and drive results. In this article, we've collected useful prompts for various aspects of marketing efforts. They will help you save time, amplify your ideas and drive campaigns to success. Whether you're working on audience segmentation, creating FAQs, or SEO optimization, you'll find the right solution here. Ready to improve your effectiveness? Find the prompt you're looking for and use it in ChatGPT! Prompts Analyze the metrics below to increase email open rates for fashion brand Optimize for SEO Edit this text to include keywords to improve SEO without losing the naturalness of...

Not all arbitrage providers cooperate with affiliates, many of them are hosted on websites with a parked domain. In this case, the Facebook pixel is used to track conversions and correct traffic, but working with it is usually considered boring and inefficient, as there is a chance of losing access to data due to the blocking of your Facebook account. Let's find out whether this is a myth or a reality. What is a Facebook Pixel? A pixel is a piece of code that is placed on a website and tracks user behavior (visits, clicks, conversions, etc.). It allows you to create, evaluate, and optimize the audience for your advertising campaign. A pixel is simultaneously transferred to several different accounts that advertise similar products and collect up-to-date data. It can be personal for a specific advertising campaign and general for...