Regardless of your industry or budget, there are generally accepted rules that you should follow when launching advertising campaigns on the Google Ads Display network. Of course, it is impossible to create two equally effective accounts, and you should approach strategies based on your goals. Nevertheless, we can identify the most common mistakes when working with Google Display in the context of strategies aimed at increasing awareness. These mistakes, however, can be easily avoided. Combining Display and Search campaigns If you believe in top-of-funnel marketing and want to launch Display campaigns in your Google Ads account right away, that's great. However, make sure you separate your Display campaigns from your search campaigns. You may be wondering: "Why should these two networks work together at all?" This is an important question. When you create a new campaign on Google Ads, the...

Entering the cryptocurrency vertical seems attractive - high payouts for deposits promise good profits, and the niche itself is in the news. However, experienced arbitrageurs know that crypto is not a "launch and make money" story, but a complex area that requires a systematic approach and deep knowledge. In this article, written by a professional for professionals, we will analyze the key aspects of starting a crypto business without unnecessary "water". Let's talk about the realities of 2025: why crypto needs serious work, what to look for from the very beginning, how to build funnels and set up technical processes, and how to protect the first launches from failures. No illusions, but also no unnecessary fear - only practical tips and insights for media buyers who want to enter one of the most profitable arbitrage verticals. The authors of the...

If you think Pinterest is just an online board for recipes and decor ideas, you should reconsider. By 2026, the platform will have long since become one of the most effective visual search tools. In fact, it's a hybrid of a search engine and a social network. For businesses, especially eCommerce, this means the opportunity to get organic traffic, increase brand awareness, and attract users who are already ready to buy. And yet, many companies still underestimate the potential of this platform. Pinterest works very differently from Instagram or Facebook. While these social networks are built around interaction and reactions, Pinterest works on the logic of search. People come here not just to scroll through their feed, but to find ideas, plan something, or choose a product. Pinterest is a search engine, not a social network Pinterest's main strength lies...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

Cryptocurrency arbitrage is making profits by trading different cryptocurrencies on different exchanges. This is possible due to the difference in the prices of cryptocurrencies on different markets with different volumes. This type of trading is attractive to fraudsters because they can use many restrictions, hack several restrictions and split into several small transactions, which allows them to make money from speculating on the cryptocurrency market. Classical and modern fraud methods Fraudsters use various methods to infiltrate your wallet or defraud you in other ways. Classic methods include phishing, credit stealing, "human error" attacks, and spying on your device. Scammers are increasingly using modern methods such as social media scams, SIM swapping and ransomware extortion. Social media scams, SIM spoofing and ransomware extortion. Signs of fraud Cryptocurrency arbitrage. There are a few basic rules to follow to protect yourself and your...

Viral ‍marketing is a marketing strategy that spreads virtual content across the Internet using social media and ‍other digital platforms. The main goal of viral marketing is to create a viral effect, where users actively distribute content to their friends, reposts and ‍comments. Viral marketing has a viral effect, where users actively share content with their friends and make reposts and ‍comments. Viral marketing aims to attract attention to a brand or product and increase its recognition and popularity online. Its name comes from the analogy of viruses that spread quickly among people. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The main components of viral marketing Viral marketing has several major...

What is Sora by OpenAI? Sora by OpenAI is the latest powerful tool for creatives, media buyers, and arbitrage specialists that uses artificial intelligence to create videos based on text queries. It allows marketers, entrepreneurs, and arbitrageurs to quickly create video creatives for advertising on social media and other digital channels. You write a clear technical specification and get high-quality generated unique video content without copyright issues. Sora OpenAI greatly simplifies the video content production process by automating video generation without the need for designers or video editors. This makes the platform extremely useful for arbitrage marketing, where it is important to quickly test different advertising creatives to achieve maximum conversions. So, if you work in the arbitrage niche, expect to fall in love with this service! How to use Sora? The process of using and registering is very easy...

In a world where “just one more meeting” easily turns into “just one more message on the weekend,” taking a break has long ceased to be a given. We all talk about work-life balance, but in reality, we live somewhere between deadlines, chat messages, and the constant nagging thought that “there’s still more to do.” So we decided to ask those who work with people, processes, and stress every day: how do they actually “switch off”? What helps them avoid burnout, not lose themselves, and at least occasionally step away from this endless workflow? What do you usually do outside of work when you want to “switch off”? Iryna, Team Lead Recruitment Oh, well, I’m a person of extremes. Either I completely disappear: a blanket, tea, a movie, and silence. Or, on the contrary, I suddenly get into the swing...

While you're thinking about what sound to put in your video, AI already knows what trend will explode in three days. Seriously, while marketers analyze hashtags and analyze competitors' pages, neural networks are already calculating which videos have a chance to become the next "virus." TikTok today is not just about dancing and memes. It is a living ecosystem of emotions, algorithms, and quick decisions, where the fate of creators is decided in seconds of viewing. And while some try to guess what will go viral, others connect artificial intelligence and get predictions accurate to the sound, frame color, and editing dynamics. The problem is that 9 out of 10 videos remain in the shadows. Marketers, SMM specialists, and arbitrageurs spend hours testing creatives that don't take off. And this is where a new generation of AI tulas comes in...