What is an offer "Offer" is a term taken from the English language and means "offer". It is based on the idea of presenting a product, service, or any other product with a detailed description and a call to action, such as a purchase. An offer specifies all the advantages and benefits of the purchase, information about delivery methods, payment methods, available discounts, and promotions, as well as describing the steps to be taken to purchase the product. Offers in marketing In marketing, offers, or offers, are usually created with the needs and wants of the target audience in mind. They can be found on websites, on social media, or in advertisements. Offers are formulated to interest potential customers and motivate them to buy. Marketers use various methods to achieve this goal: They address the offer to a specific audience...

In 2025, "good" does not mean "effective". Users have become more demanding, conversions are more expensive, and attention spans are shorter. Therefore, design in advertising creatives should be not only visually appealing, but also strategically calculated. What really works in creatives today? What visual approaches bring results? And why can template "banners with a button" become a thing of the past? We have collected key trends and opinions on this matter. "Ugly Ads" - why "ugly" creatives work Less aesthetics - maximum meaning. Performance design has long ceased to be about aesthetics. The point is in the speed of perception and clear focus. One of the strongest trends of recent years is ugly ads. And it has not only remained in 2025, but has become even more entrenched. Today, most effective social media creatives don't look like ads. They look...

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

Schema traffic: what is it and how to work with it? Schema traffic is an improved form of motivated traffic, characterized by higher quality and efficiency. Unlike basic motivated traffic, where attention is attracted by offering earnings, schema traffic attracts users with stronger motivational factors, such as bonuses or other forms of rewards. This type of traffic is characterized by deep trust and persuasiveness in connecting with the audience, often achieved through a personal brand on social media or a YouTube channel. Content creators share, for example, their "unique" methods for success in trading, casino bypasses, or sports betting strategies, convincing the audience of their effectiveness based on their own experience. This approach does not require a significant investment compared to advertising on large platforms such as Google or Facebook. A budget of 300-500 dollars is usually enough to reach...

The Google Affiliate Filter is one of the oldest filters on the search engine. It is applied to likely affiliated sites. Help: The concept of affiliates was first formulated in 2007, when they were referred to sites participating in the Google AdSense contextual advertising system, but later the concept was transferred to the search engine. Google representatives are sure that affiliates are of no value to users, especially if they are part of programs for distributing their content among other resources, and this is noticeable when the search engine displays several sites with identical content at once. What is an affiliate site The meaning of the word affiliate is similar to the English word affiliate, which is where it came from, so today it is applied to a resource that does not provide users with new information about another source...

"I found an offer with $70 per conversion. I deposited $150. The après - 0. I went to drink tea and look at vacancies..." This is how many newcomers to arbitrage begin their journey. And often it ends the same way. Because an offer is not just a number in the payout column. It is the core of the entire link, and it depends on it whether you will be in the black or get a ban, minus or empty traffic. This text is there to prevent you from choosing a "dead" offer, falling for a sweet chat pitch, and draining your budget on something that only works in fictional cases. Let's break it down in a simple way: what is an offer; where to look for it; how to choose the right one; and what to look for in...

Traffic arbitrage allows you to earn money online without leaving your home. There are many methods to achieve a high income, but in this article, we will focus on how to make money using different Facebook accounts, consider their types and where to find them. To promote offers in any niche on Facebook, you need consumables. The main ones are accounts, without which it is impossible to launch campaigns. The level of Facebook's trust in different accounts varies, and their lifespan is limited. An arbitrager can grow profiles and redirect traffic, create auto-registrations, use private schemes to increase trust, or buy hacked accounts using the trust of their users. There are many approaches, but everywhere you need supplies, so let's take a look at the types of accounts you can create or buy. Types of accounts We will analyze each...

In early March, the Approve Leads team contacted us to tell us how they had been cheated out of $70k by DepLab representative Alexander Sokolov and to publicize the case. Since this was done not only to them but also to other arbitration teams, we began to investigate and look for proof. According to the data provided to us, DepLab owed them and other arbitration teams the amount of ... drum roll ... about one and a half million dollars😬. Trash! So, let's get into the details and screenshots. Read to the end and share your feedback. Who are these DepLabs? The company opened in 2022 with very favorable conditions on the market: payments once a week without a hold, free apps, free creos, and round-the-clock support. Under such conditions, during the first three months of operation, they have already...

Dating – is a field that encompasses online dating and interactions between people looking for romantic or sexual relationships. In this context, various platforms and applications are used to help users find a match based on various criteria, such as interests, appearance, geographic location, etc. Traffic arbitrage matchmaking is a specific segment in which arbitrageurs offer traffic for matchmaking offers. It differs from other verticals in that it is based on building relationships between users, not just selling goods or services. Key aspects of successful dating arbitrage Understanding the target audience: Successful de-rating requires a deep understanding and analysis of the target audience. Only by knowing their needs and preferences, you can effectively customize traffic. Choosing the right offers: Dealing offers should be attractive to your audience. Consider different offers and choose the ones that have the potential for high...