Common WebView applications (Android, iOS) for traffic flow regularly face problems: pages introduce new restrictions, ban members, warn users about the "unreliability of the source"… In general, they use a variety of ways to spoil the life of the web. In this regard, the rise in popularity of PWA applications is not surprising. Being the most popular in the iGaming vertical, they are also proving to be good in other areas, and more and more arbitrageurs and affiliates prefer to deal with them. But why? 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with a promo code PandaMedia. 🧨 Sign up at the link, enter the support promo code and get the cards for free Who are these PWA apps? In short, any PWA app is...

Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

Tame ChatGPT. How to formulate queries for better results The ChatGPT neural network is one of the most advanced neural systems with a huge database and self-learning. Today, more than 200 million people use ChatGPT, an artificial intelligence-based chatbot from OpenAI, every week. But what is the best way to interact with ChatGPT? There's really no right or wrong way to communicate with this machine learning-based tool. You can really write anything to it and get certain results. However, there are some guidelines that will help you formulate the right queries to get the best results. The developers of the language model, OpenAI, are constantly making adjustments, so ChatGPT is developing and updating constantly. How to use ChatGPT effectively It is important to understand that ChatGPT is not a search engine like Google, but a real assistant. It knows a...

Most newcomers to traffic arbitrage face the same difficulties at the start: a lack of skills in creating their own traffic drain connections. To solve this problem, many turn to spy services. Looking through ready-made creatives, they find links that show good results. They take them and put them to work, but the result is often the same - significant losses, because the link does not bring the expected profit. Then the beginner wonders: "Why does everything work in the spy service and I have losses?" Why does this happen, and why do links copied from spy services most often lead to a negative result? Today we will discuss this very thing. We will warn you right away that this article will primarily focus on the gut, but the algorithm is similar in other verticals. The classic structure of arbitrage...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Lead Magnet — is a marketing tool that is used to grab the attention of potential customers and encourage them to sign up or purchase. It can be any valuable content or offer that a company offers in exchange for a user's contact information. A lead magnet is one of the pillars of an effective lead generation strategy, which helps to attract new customers and increase sales. The types of lead magnets with proven effectiveness Electronic books and research guides Based on research and expertise in digital marketing, ebooks and guides are one of the most effective strategies for attracting leads. These resources, created by leading experts in the industry, provide users with in-depth and relevant knowledge on a particular topic. For example, a book covering the latest techniques for increasing productivity, or a detailed guide to healthy lifestyle principles....

Crash games entered the market in 2018 and have not lost their popularity: multipliers up to x25,000, instant wins, and the ability to control risks attract millions of players from all over the world. Even slots or roulette cannot always provide such a drive and a chance to win. Traffic for crash games can be found in almost every country, but for some reason, advertisers are more focused on residents of poor Tier-3 countries. There are very few casinos that consistently accept solvent audiences from Tier-1 and Tier-2 countries for crash games. Let's find out why players love crash games so much and why advertisers don't wait for leaders from wealthy countries. What is the secret of crash games popularity When a player launches roulette, the chance to win a serious sum is minimal. For example, the probability of increasing...

Well, talk about artificial intelligence (AI) is no longer just on the fringes or in narrow circles of techno-geeks. It's a new frontier where battles for freedom of speech, ideological principles, and our future are being fought. Trump, who is once again being drawn to the front lines, along with his Silicon Valley allies Elon Musk, Marc Andreessen, and David Sachs, sees this as more than just a new technology. They argue that AI is not just a toy for coders. It is a potential control tool that can surpass all those old algorithms of social networks and search engines. Users will now receive not just hidden posts, but "true" answers from AI. But don't rush to make conclusions. Musk with his Grok, Andriessen with his endless podcasts, and Sachs with his thoughts on "honest AI" clearly do not see...

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...