Crowd marketing is a form of hidden advertising in which a brand or its products are mentioned on social media, forums, or question-and-answer sites to promote the brand. This method is a universal promotion tool that allows you to effectively increase organic traffic and orders. The essence of this method is that it does not look like regular advertising, but is disguised as product reviews or suggestions for solving a particular problem. Crowd marketing can be used to effectively promote a website, attracting interest, increasing brand awareness, and increasing organic traffic. Such mini-publications are created by ordinary users who are brand advocates, as well as by company employees who mention the brand and leave a link to the site. This method helps the company achieve various goals: increase brand awareness; increase the amount of traffic to the site or landing...

Choosing the right traffic source for your offer is one of the key steps in successful traffic arbitrage. Each traffic source has its own characteristics, audience, and ad formats, so it is important to carefully analyze and choose the sources that best suit your offer. In this article, we'll go over the main steps and factors to consider when choosing the right traffic source for your offer. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Study your offer The first step is to fully study your offer. Understanding its features, target audience, geographic location, and type of action (e.g., selling a product, filling out a form,...

CDP is a customer data platform. We will explain what a customer data platform is in simple words. In today's information world, companies use many different ways to find user data. Then they process this information and interact with the audience effectively. However, not all concepts are maximally effective for business and may require significant resources from the company. That's why businesses need a solution that can provide a single customer profile and that can be used without involving developers or third-party marketing agencies. This is exactly what CDP was created for. CDP (Customer Data Platform) is a database that collects, stores, and structures information about the customer and his or her activities. Such services interact with different systems and form a single customer profile. CDP platforms collect data from online and offline sources, which makes it possible to create...

It's time to clone. Instagram will allow users to create AI versions of themselves. Well, maybe someone has been waiting for this for a long time and finally got it. Meta is launching AI Studio, which will allow you to create AI versions of yourself via its website or by launching a new"AI chat" directly on Instagram. Now it will be easier and faster to delegate your responsibilities. The company announced this on July 29, writes The Verge. The feature is designed for content creators or business owners to create their own AI profiles to communicate with subscribers. They will be able to communicate with people in chat chains and respond to comments on the author's account. Users will now have two character options: regular AI characters that are mostly for entertainment, and "creator AI" to follow business owners, content...

Ethical Issues in Traffic Arbitrage: Combating Spam, Frod and User Fraud Traffic arbitrage, despite its popularity and potential profitability, faces a number of ethical issues related to the use of spam, frod and user deception. In this article, we will examine these ethical issues and their implications for advertisers, webmasters and the entire traffic arbitrage industry. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, specify the promo code support and get the cards for free Spam Spam is one of the most common ethical violations in traffic arbitrage. It can include intrusive or unwanted emails, SMS text messages, comments on forums or blogs, and other forms of inappropriate contact with users. Spam not only annoys users, but also damages...

Our country is constantly leading in various rankings of the use of digital currencies. For example, in 2022, Chainalysis ranked Ukraine third in the global cryptocurrency usage index. Ukrainians have been using cryptocurrency transactions for a long time, but there is a problem with paying taxes. Tax specialists provide different information, which can lead to tax evasion by individuals. In this article, we will consider the possibility of legalizing income from cryptocurrency transactions in Ukraine. We will analyze legislative norms and provide advice for individual entrepreneurs. Legal aspects of cryptocurrency In February 2023, the President of Ukraine approved the Law on Virtual Assets, which partially recognizes the status of digital currencies. In April, the tax service provided clarifications on taxation. According to the new rules, citizens will have to pay 18% tax and 1.5% military duty. On paper, everything looks...

Widgets are a must for every website. Why do you need them and what problems do they solve? One of the biggest challenges of ecommerce business is to make a potential customer choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site permanently. After all, consumers have a lot of choices and will choose the company that offers them not only a quality product, but also a quality interaction with the brand. According to statistics, 68% of users will become customers of the business that offers convenient communication. There are many tools and methods to do this. And one of the most popular is to add a widget. They have become so popular that it's hard to imagine a modern website without them. This small application helps to solve many tasks. What are they?...

The woman who deceived the whole world. The story of a Bulgarian woman who stole $4.5 billion worth of OneCoin pseudo-cryptocurrency. Some call her a crypto-queen, some a genius and business woman, and some a fraud and a scammer. So who is this Dr. Rouge, who founded the cryptocurrency OneCoinand where did the 4.5 billion go? Who is Dr. Rouge? Oxford University graduate Ruzha Ignatova was born in Bulgaria but grew up in Germany. Since childhood, Ignatova dreamed of becoming a millionaire. Therefore, after graduating from the Faculty of European Law and obtaining a doctorate, she got a job as a consultant at an international consulting company. Her career developed very rapidly, which was facilitated by her knowledge of different languages - Bulgarian, Russian, German and English. In 2014, Ruzha launched the OneCoin cryptocurrency, which made her an international scam...

If you've made it to this point, it means you're either already running Facebook ads or planning to start. Welcome to the world of blocking, changing algorithms, and hidden traps that you can get around on your own. If your significant investment in advertising hasn't met your expectations, welcome aboard. Today we will discuss simple actions that can save your conversions. The wrong goal of an advertising campaign When launching Facebook ads, you need to be clear about the goals you want to achieve. An incorrectly set goal negatively affects the effectiveness of the campaign, as the platform's algorithms will work based on the chosen goal and select the appropriate audience for the ad. Incorrect terms of reference will lead to unsatisfactory results. There are several categories of goals on Facebook: recognition; traffic; engagement; lead generation; sales; promotion of upsells....